Mumbai: MX Player and Altbalaji's new reality show “Lock Upp” has garnered 15 million views within 48 hours of its launch, according to the streaming platform. “This made it the first digital reality show to achieve such a massive opening in its launch week,” said the statement.
The show which released on 27 February features Kangana Ranaut as the host and brings together 13 controversial celebrities in a jail for 72 days.
The celebrities include Nisha Rawal, Munawar Faruqui, Poonam Pandey, Kaaranvir Bohra, Swami Chakrapani, Siddharth Sharma, Anjali Arora, Babita Phogat, Shivam Sharma, Sara Khan, Payal Rohatgi, Tehseen Poonawalla and Saisha Shinde.
“While television has run its course on the over hashed sentiment of unity amid differences of opinions, 'Lock Upp' is a reality format that is quite the opposite — it pits celebrities and influencers who are known for very strong views on various issues in a hostile environment that has bare minimum amenities. The show has attracted a huge following even amongst international viewers because of its distinct look and feel,” said the statement.