iWorld

Indians await eagerly as Disney+ launches in foreign markets

Disney+

Mumbai: Walt Disney’s OTT service Disney+ launched in the US, Canada and Netherlands today, even as there is no clarity on when its unmatchable content library, offering 500 films and 7,500 episodes of television, will be made available to Indian viewers through its Hotstar platform.

In April it was reported that while Disney+ will not be launched in India, viewers will still be able to stream its content directly via Hotstar at no extra cost. This could be a smart move since Hotstar, which is a subsidiary of Star India, is now owned by Disney and having a subscriber base of over 300 million, it’s currently the most popular OTT platform in India.

Hotstar, reportedly, has elaborate plans to localise Disney+ content, by dubbing shows and movies and adding subtitles in multiple Indian languages including Hindi, Telugu and Tamil. Hotstar already offers its original shows in seven Indian languages.

While November also saw the launch of much-awaited Apple TV+ at as low as Rs 99 per month in India, Disney+, a late-entrant to OTT platform, is set to stand out in the crowded Indian OTT market, owing to its unmatchable content library.

Disney+ unmatchable content library

The streaming service will offer over 500 movies, including three of the four highest grossing films of all time - Avengers: Endgame, Avatar and Star Wars: The Force Awakens – as well as films from Marvel Studios including Captain America: Civil War, Guardians of the Galaxy, The Avengers, Iron Man 3, Doctor Strange, Guardians of the Galaxy Vol. 2, Captain Marvel, Iron Man, Thor: The Dark World, Captain America: The Winter Soldier, Iron Man 2, Thor, Avengers: Age of Ultron, Captain America: The First Avenger and Ant-Man.

Rounding off the movie line-up are Marvel television series from the 1970s to present day, including X-Men, Spider-Man and Marvel’s Runaways.

In addition, Disney+ will offer content from National Geographic including the critically acclaimed and award- winning documentary Free Solo and the streaming debut of Science Fair.

Also in the library are all six of the original classic Star Wars films released between 1977 and 1999, in addition to recent blockbusters Star Wars: The Force Awakens and Rogue One: A Star Wars Story. By the end of 2020, the entire Skywalker saga will be available on the service. Besides, it has 30 seasons of The Simpsons, 18 Pixar movies – including Wall-E, Up, Monsters Inc., Finding Nemo, The Incredibles, Toy Story, Inside Out and Brave – plus thousands of episodes of Disney Channel and Disney Junior series. These include The Suite Life of Zack & Cody, Kim Possible, Mickey Mouse Clubhouse, PJ Masks and Jake & the Never Land Pirates.

Disney+ India strategy

In April it was reported that Hotstar is going to offer Disney+ content at no extra cost. Its existing plans are—Hotstar Premium at Rs 299 per month and Rs 999 per year and Hotstar VIP at Rs. 365 per year.

Given Disney’s unmatched content library and the fact that this content will be streaming on Hotstar at no extra cost, Indian consumers, especially in the metro cities, are eagerly awaiting its launch. Marvel Studio films have a huge fan base in Indian metro cities and although Disney+ has not announced any Indian original shows, this is not going to pinch subscribers as they already have access to Hotstar original Indian shows in as many as seven Indian languages.

Industry experts are unanimous that the strategy behind bundling of Disney+ content at Hotstar will, no doubt, help the OTT platform that already has exclusive digital telecasting rights for big sporting events like IPL, ISL, and pro-Kabbadi league, and will help it emerge as the undisputed leader in the crowded OTT market in India.

Latest Reads

https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/06/byju.jpg?itok=a5nVrI7d
BYJU’S acquires ed-tech start-up WhiteHat Jr

KOLKATA: BYJU’S, the leading ed-tech company, has announced that it has acquired Mumbai based ed-tech start-up, WhiteHat Jr.

iWorld eNews
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/06/mix.jpg?itok=YWv_KBwz
Discovery Plus celebrates 15 Aug with new episodes of 'Tales of Valour'

Discovery Plus has strengthened its offering in the armed forces-led content by dropping new episodes of Tales of Valour in the month of August.

iWorld Over The Top Services
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/06/2.jpg?itok=YSK_Kxer
Airtel-AWS partner to offer cloud services to M&E firms

It’s hoping to take Indian companies further into the cloud. Telco Bharati Airtel has signed a multi-year, strategic collaborateon agreement with Amazon Web Services (AWS.) to deliver a comprehensive set of innovative cloud solutions to large enterprise and small and medium enterprise (SME)...

iWorld Telecom
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/05/disney.jpg?itok=-5lYpiFj
Disney+ Hotstar to roll out in Indonesia on 5 September

KOLKATA: In the pursuit of conquering new-age entertainment, The Walt Disney Company has kept a sharp eye on the APAC market and is rolling out Disney+ Hotstar in Indonesia on 5 September. In the last quarter, the media giant launched Disney+ in India via Disney+ Hotstar service. While at the end...

iWorld Over The Top Services
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/05/star_1.jpg?itok=Cltc1rSt
Disney to launch international d2c OTT offering under Star brand in 2021

The Walt Disney Company (Disney) is going more aggressive on streaming. It will launch an international direct-to-consumer general entertainment OTT offering under the Star brand in India in the year 2021.

iWorld Over The Top Services
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/04/zee5.jpg?itok=8hTVN1GI
ZEE5, INDIA’S ENTERTAINMENT SUPER-APP, BECOMES 6TH MOST GLOBALLY DOWNLOADED VIDEO STREAMING APP ON GOOGLE PLAY

As a ConTech leader and India’s Entertainment Super-App, ZEE5 has been instrumental in paving the way for digital video entertainment in India through bespoke content and integration of new technologies. The platform has proven to be a consumer favourite, not only in India; but also, globally, as...

iWorld Over The Top Services
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/04/hoichoi.jpg?itok=7eaEgCKb
hoichoi presents “First Day First Show”, a new property to stream Bengali feature films; SVF produced ‘Detective’ will mark its first Direct-to-Digital release

It is official! Anirban Bhattacharya starrer “Detective” will be heading for a Direct-to-Digital release on hoichoi. hoichoi announced a new property a day before, “First Day First Show” which will helm the direct releases of Bengali movies.

iWorld Over The Top Services
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/03/mi.jpg?itok=Gb9W3xmo
Microsoft in talks with ByteDance to acquire TikTok in the US

NEW DELHI: Tech giant Microsoft yesterday confirmed that it has held talks with Chinese technology company ByteDance to acquire its social app TikTok in the US. Microsoft said in a statement that it will keep working with the US government on a deal and intends to conclude talks by 15 September....

iWorld Social Media
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/02/xxxuncens.jpg?itok=hSfnybOu
Defence ministry says armed forces-themed movies, shows need its NoC

MUMBAI: Censorship by any external regulatory body is something streamers and viewers in India are averse to. But there is at least in one area where they might have to yield to clipping scissors: how they depict the defence and armed forces in their shows and films. The Indian ministry of defence...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required