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IDPL announces the rollout of

IDPL’s Tech platform aims at engaging technophiles with unbiased reviews.

Mumbai: The Internet is a vast ocean made up of cluttered sources of information. Finding the right information in a comprehensive manner is a challenge to users. Once you find the information its credibility and bias is a big question. Enter, the new technology platform from India’s Digital organization, IndiaDotcom Digital Private Ltd. (IDPL), a Zee company.

IDPL announced the rollout of, setting a curtain-raiser to the fourth Bollywood Life Awards, held on 24 March 2023. The new platform is here to provide technophiles and netizens with comprehensive and unbiased insights into personal technology.

Keeping true to its credo of providing “well-rounded coverage of technology through unbiased updates, analyses and expert commentaries”, TECHLUSIVE will provide a personalised tech experience through user-friendly features such as product guides and reviews about the latest smartphones, gadgets, gaming, apps etc.

Catering to the English And Hindi audience, the tech platform comes in a fresh, user-friendly interface and presents well-researched content divided into varied sections of the website, including news, mobiles, gaming, reviews, photo and gallery and videos. This allows netizens and technophiles to enter the world of the latest unbiased tech news, ratings, and reviews and empowers them to make informed decisions. It also aims to resolve all tech-related queries related to finding the best deals, telecom plans, and much more.

TECHLUSIVE is not only about technology, but also focuses on users making their decision about their next buying devices or gadgets, by providing in-depth product information, specifications, pricing, user ratings & reviews.

Emphasising on the key features of, IDPL CEO Devadas Krishnan said, “Through and other digital properties, IDPL is creating opportunities for the brands to showcase their product capabilities. We are enabling this using the best industry practices and our unique digital brand solutions opportunities. All this through our unbiased coverage of the technology industry, and keeping our 300 million plus unique monthly users informed of the latest trends and developments.”

IDPL CCO Roshan Tamang added, “We look forward to primarily focusing on tech news and the latest developments that the user can use. With deeply-researched and authoritative content, is among India’s top sources of tech news and a technology category leader among early adopters, savvy technophiles and casual readers alike. To attract more eyeballs and keep them engaged on the platform, we are taking the Video First approach, complemented by other multimedia surround sound, including voice, video, data stories and other engaging formats.”

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