HBO Max delivers a new mobile, desktop apps for an improved user experience globally

HBO Max delivers a new mobile, desktop apps for an improved user experience globally

The new app provides a more responsive environment, incorporating highly requested user features.

HBO Max

Mumbai: Warner Bros. Discovery's OTT service HBO Max has completed the rollout of a new user experience on desktop, iOS and Android mobile devices, and Amazon Fire tablets, where available globally. The replatformed app delivers highly requested new features from HBO Max fans and marks the conclusion of moving all HBO Max apps to a new, more performant tech stack. This was a process that started with replacing connected TV applications last year in September.

The latest features available in the updated HBO Max mobile and desktop applications include:

  1.     Shuffle button functionality is expanded to mobile devices. Previously, only available on the desktop and CTV experiences, this feature gives users the ability to randomise the first episode that plays for select series on the platform.
  2.     SharePlay support for iPhone and iPad users (US only): Subscribers in the US with an ad-free plan and an iPhone or iPad can now use SharePlay to watch their favourite HBO Max programmes in sync with friends and family while on a FaceTime call.
  3.     A dedicated home for downloaded content with improved performance and stability.
  4.     Tablet support for both landscape and portrait orientations.
  5.     An enhanced screen reader experience with improved navigation elements and functionality.
  6.     The ability to split screens with other apps on any behaviour-supported mobile device.
  7.     The intuitive navigation has been updated.
  8.     A refined design and visual styling to let the content shine.
  9.     Chromecast's stability has been improved.
  10.  

According to the platform, these updates mark a significant improvement to the experience that will further connect audiences with the stories and storytellers.

Warner Bros. Discovery Streaming senior VP of product design Kamyar Keshmiri said, "We are delighted to introduce the revamped HBO Max mobile and desktop apps. The changes give our users more of the features they care most about, along with improved navigation and a more immersive canvas for storytelling, helping them click play on their favourite content faster and with less friction."