KOLKATA: Premium OTT platform Epic On has tied up with Airtel Xstream to offer its users the Epic On subscription at a special price.

The partnership would allow Xstream users to access the comprehensive library of thousands of hours of titles ranging from movies, TV shows, and documentaries.

There is a constant rise in demand for OTT from not just the urban and tier-1 cities, but also within the tier-2 and tier-3 cities across India. The upsurge continued through the year 2020 as outdoor entertainment venues remained under an extended lockdown. Amid this, streaming platforms have grown phenomenally and consumers have re-calibrated their expenses from outdoor entertainment to OTT subscriptions. 

IN10 Media Network managing director Aditya Pittie said, "IN10 Media Network is committed to engaging with its audience across varied geographies and demographics through its outstanding content. With handpicked TV shows, documentaries, and movies we have witnessed the franchise of Epic On grow, and Airtel’s reach and distribution will further bolster its growth.”

Epic On chief operating officer Sourjya Mohanty said, “We are elated to collaborate with Airtel Xstream and offer our content on their platform. This partnership will allow us to cater to a larger segment of entertainment seekers across India by augmenting our reach in tier II and III markets. Through the discounted subscription model on the Airtel Xstream platform, we will be able to provide our premium content to a new set of the digital audience.”

Airtel Xstream customers can now avail of the Epic On subscriptions at a discounted price. A one-month Epic On subscription will cost the Airtel Xstream customers Rs 29 whereas and annual subscriptions are available at Rs 249.