Mumbai: Riding the direct-to-digital movie release wave, streaming platform Disney+ Hotstar has launched a television campaign to promote its new content line-up.

The campaign announces all releases under the Disney+ Hotstar Multiplex banner within the next three-month window, including Ajay Devgn-starrer Bhuj: The Pride of India, Bhoot Police starring Saif Ali Khan, Arjun Kapoor, and Hungama 2 starring Shilpa Shetty and Paresh Rawal among others.

The TVC, conceptualised by DDB Mudra, features actor Shakti Kapoor returning as the iconic ‘Crime Master Gogo’ after 25 years. He shares the screen with actors Shraddha Kapoor and Karisma Kapoor.

“Disney+ Hotstar Multiplex has built a library of both blockbuster and highly acclaimed films that have garnered a spectacular response from India’s movie-loving audiences,” said Disney+ Hotstar, executive vice president, Sidharth Shakdher. “Through our new marketing campaign, we are celebrating the success of our exclusive, made-for-the-big-screen movie releases on Multiplex, and announcing the upcoming blockbusters."

Speaking on the campaign, Shakti Kapoor said, “Love and appreciation from audiences have kept my characters alive even after all these years, and I am happy to have recreated the Crime Master Gogo look for Disney+ Hotstar. Reliving those moments was made even more special because it was the first time that I got to share the screen with my daughter Shraddha. Back in the day, we could have never imagined that movies could be accessible to people at all times with just the touch of a button. But Disney+ Hotstar Multiplex has ensured that the latest movies reach audiences at home.”