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Chingari collaborates with KLiKK to boost regional content offering

The Bengali OTT platform will release 20 short format web series in the first year.

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Mumbai: Short-video sharing app Chingari has announced the collaboration with OTT platform KLiKK, an on-demand Bengali video and music streaming platform owned and managed by Angel Television Pvt Ltd.  Through this partnership, Chingari aims to further boost its regional content offering.

KLiKK offers a range of original web series, shows, audio and video songs, audio stories, kids animation and short films. The OTT platform boasts the largest collection of Bengali films, all available on the platform in HD format.

Commenting on the development, Chingari app co-founder and CEO Sumit Ghosh said, “Chingari is one of the most loved apps in the country. Through our various partnerships our endeavor is to offer more choice to our users. KLiKK has a wide and varied mix of intriguing content and we feel that the Chingari users will enjoy the new value addition.”

Under the partnership, KLiKK will be releasing 20 short format web series in the first year. Some of the titles include "Protibimbo," "Chick Flick," "Dream Boutique," "Jighansha," "Roopkathar Radio," "Next," "Taki Tells," "Kalimpong Krimes," "Khelaa Ssuru," "Gangulys Wed Guhas," and "Danny Detective Inc." The app will also offer exclusive content and film premieres at regular intervals to Chingari users.

“In a short span of time KLiKK has gained immense popularity with the audience. Some of our web series have gained popularity and people are keenly looking forward to the next season. Even the audio story category is receiving a very enthusiastic response,” stated founder promoter of KLiKK Vikash Tantiya. “We are pleased to get on board with Chingari. It will be a win-win proposition for the users. Chingari users will get access to the content bank that we have to offer and we will be able to reach a wider audience base”.

Chingari app co-founder & COO Deepak Salvi added, “We are very excited to have KLiKK on board. It is an interesting time for us at Chingari and we are happy to provide a wide range of entertainment to our users. Even our content creators will have something unique to work with the addition of KLiKK content."

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