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Arré ropes in Vijay Koshy to lead Content & Consumer Engagement for brands

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MUMBAI: Vijay Koshy joins Arré as Director, Advertising and Brand Partnerships, to manage the platform’s branded content verticals across English, Hindi and regional markets.  

In the three years since launch, Arré has grown to become one of the leading digital entertainment brands focused on creating premium original content across a variety of formats and in crafting a distinctive voice in the digital space. Arré has led the way not only in providing ‘attitudinally millennial’ audiences to brands but has also made content a compelling tool of storytelling for advertisers and partners across industries. Brands using Arré for their marketing challenges include Gillette, Palo Alto Networks, Hotstar, Dabur and Amazon. 

Vijay has over two decades of experience across leadership positions in ad sales revenue and integrated branded content solutions and has helped in developing monetisization models in the digital media industry that are considered the benchmark today.  

Vijay brings with him his experience with the Star Network, Sony Entertainment Television and The Viral Fever, where, in addition to being a founding member of the sales force, he managed and mentored a young team to deliver branded digital content solutions. 

B. Saikumar, Founder, Arrésaid “We are delighted to have Vijay join us at Arré to lead consumer engagement and content solutions for brands. Vijay brings invaluable brand monetization experience and skills which will aid our next phase of expansion across content verticals and regional markets. At Arré, we are also cognizant of the fact that advertising efficacy is a huge challenge for marketers and it is our conviction that content will finally be the medium for communication.”

Vijay Koshy said “Arré has built a great voice which has seen immense traction in a very short period of time, and I’m very excited about the upcoming content and plans. The team has an enviable mix of energy and talent and I look forward to being a part of the next journey.”

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