Report on Hindi News Viewership

ALTBalaji ropes in 11 brand partners for its show 'Girgit'

The youth-oriented brands will enhance reach and visibility for ALTBalaji


Mumbai: ALTBalaji has roped in 11 brands for its latest thriller series "Girgit." 

The list of brands includes Josh (short video partner), Viral Pitch (influencer marketing partner), Invisible Gastronomy Bar (hospitality partner), The Nonsense Store (official gaming partner), Sasha Eyewear (official eyewear partner), Bollywoo (fashion merchandise partner), Abhibus (travel partner), Flyrobe  (apparel partner), Storytel (official audiobook partner), Growfitter (fitness partner), and Ferns N Petals (gifting partner).

With 80 per cent of its audience less than 35 years of age, collaborating with youth-oriented brands will enable both ALTBalaji and the partners to broaden their reach. As these brands cover major areas of interest for the youth, it will also increase the show's visibility, said the OTT platform in a statement.

"ALTBalaji has cracked the code to youth engagement. This is evident from multiple success stories with its previous shows as well as our ongoing shows,” said ALTBalaji SVP for revenue and marketing Divya Dixit. 

“This multiple brand association model for the promotion of Girgit is a new experiment that looks to be working wonders for ALTBalaji as well as the brands that have been partnered with. We hope to keep bringing about innovations in the marketing and promotional strategies that can set a benchmark for other players in the industry as well," she added.

Latest Reads

BBC Studios’ Natural History Unit to bring new podcast series from 4 October

BBC Studios has announced that producers of natural history programmes such as Planet Earth II and Blue Planet II are bringing their storytelling to audiences’ ears with a new podcast. Whether one is a nature lover, nature curious or haven’t yet realised nature is for one.

iWorld Over The Top Services
International streaming service Starzplay rebrands as Lionsgate+ in 35 countries

Mumbai: Starz has announced that its premium international streaming service, Starzplay, will rebrand as Lionsgate+ in 35 countries. This coincides with a new brand look and graphics package, rolling out globally on 29 September 2022.

iWorld Over The Top Services
Jio Studios & producer Mahaveer Jain launch Newcomers to encourage new talent

Mumbai: At Ficci Frames Fast Track 2022, Jio Studios along with producer Mahaveer Jain, launched an initiative, Newcomers. A consortium of 23 leading Indian filmmakers like Rajkumar Hirani, Rohit Shetty, Sukumar, Ashutosh Gowariker, Kabir Khan, Imtiaz Ali, Gauri Shinde and R. Balki, Aanand L Rai,...

iWorld Over The Top Services
Stepathlon appoints sports industry veteran Nick Rusling as MD

Mumbai: Technology-driven fan engagement company, Stepathlon has appointed Nick Rusling, a veteran of the sports industry, as managing director. Rusling will be based in London and will report to CEO & chairman Ravi Krishnan.

iWorld Over The Top Services
Saregama launches Carvaan Mini remembering Late Lata Mangeshkar on her birth anniversary

Mumbai: On the 93rd birth anniversary of the iconic singer, the late Lata Mangeshkar, Saregama has launched a special edition – Carvaan Mini. This dedicated speaker carries 351 of the most iconic songs from the ocean of gems that Lata Ji created. This special edition has 351 pre-loaded songs sung...

iWorld Over The Top Services
Tiki launches #CuttputlliOnTiki campaign to promote Pooja Entertainment’s film

Mumbai: Tiki, a short video-making community, has partnered with Pooja Entertainment to promote the recently launched movie "Cuttputlli," starring Akshay Kumar and Rakul Preet Singh. After the movie was released on 2 September 2022 on Disney+ Hotstar, Tiki ran a two-week-long campaign, "#...

iWorld Over The Top Services
OTT streaming services are most popular entertainment than traditional TV: Magnite Asia MD Gavin Buxton

Creating a great ad experience and monetising all ad formats is the biggest challenge for media owners and brands today. Major global streaming platforms like Netflix and Disney+ are planning to roll out exclusive advertising solutions in 2023.

iWorld Over The Top Services
Prime Video onboards Varun Dhawan as its first #PrimeBae

Varun Dhawan has been named as the first "#PrimeBae" on Prime Video. Dhawan will make sure that the hordes of Prime Video fans are the first Bae (Before Anyone Else') to learn about the upcoming Prime Video projects, in addition to being the first to get their hands on all the news and updates...

iWorld Over The Top Services
The price of being a music superfan

Everyone loves to hear their favorite music, especially when it is accessible via online streaming platforms, but have you ever wondered what happens when an average music listener looks forward to being a superfan? What's the cost incurred? Front row tickets, deluxe editions, signed t-shirts, etc...

iWorld Gaming