ALTBalaji partners with Telenet to expand footprint to Nepal

Telenet will be an authorised distributor-reseller of ALTBalaji subscription in the neighbouring c


Mumbai: In a bid to expand its reach beyond India, ALTBalaji has entered into a partnership with Telenet Pvt Ltd for promotion and distribution services in Nepal. The partnership aims to unlock a new demographic for the OTT player in the neighbouring country. 

Telenet Pvt Ltd, a local company in the region is an authorised distributor-reseller of ALTBalaji app subscription. Within a single subscription, users can create five profiles and access the content across mobile devices and laptops, as well as smart TV and android boxes for the big screen experience. "OTT platforms are the next wave of entertainment. Our strategy to provide uninterrupted access to users via various business models will ensure a new dimension in collaboration for Nepal market while ALTBalaji will ensure high quality engaging content stream for the Nepali viewers," said Telenet CEO Navankur Sood.

Telenet will ensure integration across local billing channels like digital wallets, telecom operators and payment gateways, allowing users to activate ALTBalaji’s subscription from the comfort of their homes. In addition, all users in Nepal can visit the website www.gfsarena.com to activate the subscription or renew the service instantly. Payment can be made through digital wallets like eSewa, IME Pay and Khalti, said the statement.

"The partnership with Telenet Pvt Ltd is a major step for ALTBalaji to go global," said ALTBalaji SVP - marketing and revenue Divya Dixit. "ALTBalaji constantly strives to make the platform as user-friendly as possible, and this partnership will draw in more audience for our blockbuster content. Tie-ups with the payment gateways will further widen the reach of the platform due to the convenience of one-click transactions that were earlier not possible.”

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