iWorld
Girliyapa Spotlight to tackle human trafficking with a maximum visual impact
MUMBAI: Every human being has the right to live free and with dignity. Human trafficking is one of the most heinous acts of crime that is not only inhuman, but a violation of human rights. Although being illegal, India faces a significant problem of children being exploited for commercial use. In an attempt to bring forth this act, TVF’s initiative through Girliyapa Spotlight is worth taking notice.
Their latest video produced by International Justice Mission (IJM) highlights human trafficking showcasing an innocent school-going girl being deceived, abused and tortured in isolation that will leave one speechless. Visually creating a stir on the digital space, the platform’s strong messaging chooses path-breaking ways to portray a highly critical topic that will have a positive impact.
Aiming to sensitize its audience and talk about fragile issues that are frowned upon by the society, the platform is trying to raise awareness through their wide reach amongst the millennial. Through various formats, Girliyapa Spotlight will bring stories that are socially relevant in a unique manner that they aim will leave a lasting impact on the viewers.
In a world where hatred is spread and accepted with much ease, we often forget the little acts of humanity that can make an immense difference to one another. In the growing intolerant nation, the urban youth looks to satirical content and humor to voice their opinions on important subject matters. Social media being one such tool that has given the power of becoming a ‘woke’ generation, TVF’s Girliyapa aims to take this a notch higher with their initiative Girliyapa Spotlight.
Some of the other major social issues highlighted by the platform under their initiative Girliyapa Spotlight previously are Child Labour, Menstruation health, LGBTQIA+ rights, through a variety of videos, still images, illustrations, narrations and more. Recently seen campaigning for India’s first gender neutral toilets in Indian colleges, Daniel Mendonca, an intersex social worker narrated his own journey giving the audience firsthand information on the price of being unique. Popular TVF actors like Ahsaas Channa, Khushbu Baid have also been a part of previous videos.
Fighting a constant battle against social stigmas, Girliyapa Spotlight aims to create a society that is more inclusive and empathetic towards each other through this initiative.
iWorld
Banijay Asia’s The 50 tops OTT charts with 8.1 million JioHotstar views
Reality competition becomes most watched show on JioHotstar in debut week.
MUMBAI: Fifty contestants walked into a palace, but millions of viewers showed up for the drama. Reality competition The 50, produced by Banijay Asia, has emerged as the most watched show on JioHotstar, clocking 8.1 million views in its debut week. The figure, reported by Ormax Media, places the show at the top of the OTT viewership charts and marks a strong opening for the digital reality format.
Adapted from a popular French format, The 50 brings together 50 personalities from television, digital platforms, music and reality shows inside a grand palace setting. Over the course of a 50 day competition, participants form alliances, compete in unpredictable tasks and navigate eliminations as the field steadily narrows.
Guiding the game is a mysterious figure known as The Lion, an unseen game master whose voice introduces twists, challenges and strategic turns throughout the show, adding an extra layer of suspense to the contest.
What distinguishes The 50 from typical reality competitions is its audience driven prize structure. Instead of the winner taking home the final reward, the prize is awarded to one of the winner’s registered followers through the show’s dedicated app. The mechanism effectively turns viewers into participants, allowing fans to have a direct stake in the outcome.
The contestant lineup features a mix of television actors, reality stars and digital creators, including Karan Patel, Urvashi Dholakia, Divya Agarwal, Mr Faisu and Dushyant Kukreja, each bringing their own fan following to the show.
With its blend of celebrity personalities, strategic gameplay and interactive viewer participation, The 50 has quickly carved out a strong foothold in India’s digital entertainment landscape. Its 8.1 million views in the opening week underline the growing appetite for large scale reality formats designed specifically for OTT audiences.
