SonyLIV basks in football glory, EURO 2020 viewership outstrips FIFA 2018

The platform had sold 100% of its inventory, with seven sponsors onboard.


New Delhi: SonyLIV continues to make the most of the football fever that has swept the country over the last few weeks. The home-grown OTT platform is streaming the football action LIVE from UEFA EURO 2020 since it began on 11 June and has already clocked a total of 14 million hours of streaming.

According to the platform, the engagement level of users has increased ever since the sporting extravaganza started on 11 June, and it is now gearing up for the finals to be held in Wembley, London on 11 July.

“Before the final kick-off, Euro has already outdone the FIFA world cup 2018 views and watch time,” it said on Wednesday, with a remarkable rise in viewership with matches like Portugal vs Germany, followed by Croatia vs Spain, France vs Switzerland, and England vs Germany from the playoff stage (Round of 16). The Portugal vs Germany match on 19 June (Saturday) was among the most watched in the tournament. The defending champion Portugal led by Cristiano Ronaldo was defeated by 4-2 in the match in the group stage despite the ace player’s goal and an assist.

SonyLIV had sold out 100 per cent of its inventory with seven sponsors onboard which included WazirX, Cred, Acko General Insurance, Dell Technologies, Mahindra, Betway and Black&White, said SonyLIV, Ad Sales and revenue head, Ranjana Mangla.

“Euro 2020 has been a great tournament for us. We successfully sold out 100 per cent of our inventory with seven sponsors and more than 35 brands from across categories like Auto, Electronics, Banking, Finance, Insurance, Technology & FMCG.  During this period Spotlight Roadblocks on the platform have also been a huge hit amongst advertisers,” said Mangla.

According to the platform, Euro 2020 is being viewed across more than 400 cities in India and has recorded significantly higher viewership from football loving states like West Bengal, Northeast, Kerala and Goa. “Also, the streaming of the matches in six different languages has seen encouraging traction in smaller non-metro cities. The uptake of subscriptions in non-metros has doubled as that of metro cities,” it said in a statement.

Riding high on the success of Euro 2020, the platform is now gearing up to on-board more advertisers for Olympic Games Tokyo 2020 as well as the upcoming line-up of global sporting events.

Talking about the association with SonyLIV, WazirX founder and CEO Nischal Shetty said, the success of Euro 2020 drew a great number of viewers and that has helped us engage better with our target audience. “Associating with a platform that caters to a vast audience with their various entertainment offerings has been a great association,” he added.

Another sponsor, ACKO, EVP Marketing Ashish Mishra said, “Our association with SonyLIV has been a fruitful one as it helps ACKO reach niche audiences across top cities. They have some great live sports content lined up, starting with the Euro 2020 which has been a huge success, bringing in diverse viewers. Our goal was to introduce the brand to newer audiences and through this partnership we successfully managed to get the desired reach and have continued to stay top-of-mind.”

Latest Reads

The Walt Disney Co announces Disney+ Day global event on 12 Nov

Mumbai: The Walt Disney Company is set to host Disney+ Day global event on 12 November to celebrate the second anniversary of its streaming service Disney+. The streaming platform will also expand to new Asia-Pacific markets on the day of the event.

iWorld Over The Top Services
Prime Video announces K-drama slate; brings 10 new titles on the service

Mumbai: Following the success of "Parasite" and "Minari," Amazon Prime Video has launched a Korean content slate to capture the booming interest in Korean dramas (K-dramas) in genres like romance, mystery, thriller, and horror. Starting from 21 October, a repertoire of K-dramas will be available on...

iWorld Over The Top Services
Vodafone Idea lost 8.3 million wireless subscribers in Aug: Trai

Mumbai: Vodafone Idea has lost 8.3 million wireless subscribers in August, according to Telecom Regulatory Authority of India (Trai) subscription data. Reliance Jio and Bharti Airtel have added 6.4 million and 1.3 million wireless subscribers, respectively. Total wireless subscribers decreased from...

iWorld Telecom
New Instagram feature to let users co-author same posts

Mumbai: Social networking application Instagram is set to introduce a new 'Collabs' feature that will allow users to collaborate with others on feed posts and reels on the photo-sharing platform. This new feature allows two accounts to co-author a post or reel. The post or reel will appear jointly...

iWorld Social Media
Netflix adds 2.2 million subs from APAC in Q3 2021

OTT Giant Netflix announced its results for Q3 2021. The company grew its revenues by 16 per cent to $7.5 billion year-on-year and added as many as 4.4 million paid subscribers globally bringing its total subscriber base to 214 million subscribers.

iWorld Over The Top Services
Airtel launches CPaaS solution ‘Airtel IQ Video’ to democratise video streaming

Mumbai: Communication solutions provider Bharti Airtel (Airtel) on Tuesday announced the launch of its video platform as a service (CPaaS) ‘Airtel IQ Video’ that will allow businesses to build world-class video streaming products for large and small screens with minimal investment in infrastructure...

iWorld Telecom
SonyLIV announces new web series ‘Pulwama Key No 1026’

Mumbai: SonyLIV has announced that it will create a series on the Pulwama terror attack called “Pulwama Key No 1026,” helmed by National award-winning director Onir. 

iWorld Over The Top Services
Disney+ Hotstar to livestream warm-up matches for T20 World Cup 2021

Mumbai: Disney+ Hotstar will exclusively livestream the warm-up matches of the top eight teams at the ICC Men’s T20 World Cup 2021 that is slated to begin on 17 October. The warm-up fixtures amongst the top eight teams will be played between 18 and 20 October.

iWorld Over The Top Services
Roposo launches live entertainment commerce

Mumbai: With an intent to disrupt the mobile and online commerce space, Roposo on Thursday announced the launch of a digital destination for creator-led, live entertainment commerce. According to a statement, the new offering will enable consumers to shop for top-notch products in real-time within...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required