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TuneCore announces grant to award for India based-artist

This grant will award one India-based artist a cash prize of Rs 1,00,000.

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Mumbai: A digital music company and a leading automated distribution division, TuneCore, have announced the funding of a grant for India-based music creators.

The TuneCore Grant is a cash endowment of Rs 1,00,000 that will be awarded to one selected artist. Submissions for the grant will be accepted from 15 November to 15 December 15. Grant applications from artists should include an original single that can be in any language and genre.

Artists who participate and submit their singles will be judged based on their talent and potential by a panel of industry experts, including Spotify head of artist and label partnerships Padmanabhan NS, Lexic founder and entertainment lawyer Sandhya Surendran, UnderTheRada founder and CEO Rahul Sinha, Maed In India founder Mae Mariyam Thomas, Indian Performing Rights Society head of marketing, communication, & member relations Rumpa Banerjee, Turnkey Music & Publishing managing director Atul Churamani, Wild City and music festival Magnetic Fields co-founder Sarah Elizabeth Chawla, celebrated chart topping and award-winning artist Nikhita Gandhi, and TuneCore’s head of South Asia Heena Kriplani.

TuneCore CEO Andreea Gleeson said, "The Indian music market is robust with talented independent artists, and I’m excited that, by offering financial support in the form of the TuneCore Grant, we are able to provide a rising artist with the resources to continue to create work that inspires and resonates with audiences around the world."

TuneCore South Asia head Heena Kriplani commented, "Despite the difficulties presented by the pandemic, music creators have continued to inspire and persevere. As part of TuneCore’s ongoing efforts to eliminate barriers faced by independent artists, we are excited to fund this new grant and remind our artists that we are here for them."

Earlier this year, TuneCore unveiled the new unlimited program, allowing constant music creation to be made more accessible for all artists by giving them the ability to release an unlimited number of singles and albums for one flat annual price. The unlimited program gives artists the freedom to create more music and experiment with different release strategies to advance their careers and feed their growing fan bases. Even those sensitive to pricing can experience TuneCore's expertise in independent distribution and become eligible for upstream distribution through Believe’s Label & Artist Solutions or Believe Artist Services divisions’ "Signed By" program which has benefited over 400 TuneCore artists globally.

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