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IPL News

Missed call? It might be Facebook calling India

MUMBAI: Missed call: most of us have used it at some time or the other to connect with our friends when we are low on our mobile phone balance on our low end feature phones. Now Facebook is hoping to rake in the moolah courtesy this quirky habit amongst India’s light walleted mobile users.

It announced a new ad format based on the missed call habit this morning through a post by its emerging markets ad products specialist Kelly MacLean.

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Shah Rukh Khan bestowed with top French civilian Honour

MUMBAI: The Baadshah of Bollywood, Shah Rukh Khan has added another feather to his cap. Rightly called the ‘King Khan’, he has now been honoured with Frances’ top civilian award- ‘Knight of the Legion of Honour.’

 

At a glittering function held on 1 July, the 48-year-old received the honour from the hands of visiting French Foreign Minister Laurent Fabius for his contribution in promoting cultural diversity across the globe.

 

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Network18, SAIF and Accel invest Rs 150 crore in BookMyshow

MUMBAI: The holding company of one of India’s leading online entertainment ticketing companies BookMyShow, Bigtree Entertainment has received a shot in the arm. The company’s existing investors Network18 and Accel Partners and its new investor SAIF Partners have together invested Rs 150 crore in the company.

 

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Star Sports and Twitter partner to launch 'Tweeplay'

MUMBAI: Starports.com and Twitter have tied up with TenTenTen Digital Products to launch a new interactive experience on Twitter called ‘Tweeplay’. 

 

This innovation promise entertainment for sports fans across India as they can now be certain of watching replays of major sports events by just sending a tweet. This unique experience on Twitter will be available during the IPL playoff matches right up to the final on 1 June.

 

Fans can avail of instant replays by just following four simple steps…

 

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Sony SIX unveils ‘Live the Magic’

MUMBAI: The countdown to the world’s biggest sporting event – FIFA World Cup 2014 Brazil – has well and truly begun with official broadcaster of the tourney in India, Sony SIX, announcing its new marketing campaign christened ‘Live the Magic.’

Actor-football enthusiast John Abraham has been roped in as the face of the campaign which draws upon the global obsession with the game.

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Yatra.com is Rajasthan Royals’ official travel partner for IPL

MUMBAI: Yatra.com has announced its partnership with the Pepsi Indian Premier League (IPL) team Rajasthan Royals as official travel partner.

 

Through this association, Yatra.com aims at reaching out to millions of IPL fans by leveraging the cricket fever in the country.

 

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Extraaa Innings T20 uses Twitter as second screen

MUMBAI: Extraaa Innings T20, the flagship match analysis showfor Pepsi IPL on Sony MAX & Sony SIX have upped their ante with an innovative& unique digital association with Twitter this year to drive viewership and engagement for the show. Multiple new features will be introduced on the show and will seamlessly be integrated with the Twitter platform to make it an interactive and enjoyable experience for viewers.

 

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FoodFood launches special cuisine for IPL enthusiasts

MUMBAI: While IPL is taking care of the cricketing appetite of the nation, FOODFOOD, the No 1 food lifestyle channel will take care of the viewers’ appetite!

 

Times have changed; the dietary demands of people seem to be much stricter than the fitness regime for cricketers. FOODFOOD understands the taste buds of its viewers and is ready to dish out some healthy easy-to-make, in a jiffy, mouth-watering delicacies, while you are busy watching cricket.

 

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IPL and Twitter partner for real-time interactive IPL experience

MUMBAI: Twitter is buzzing and while one thought it was only for the ongoing elections, the social networking site has now partnered with the Indian Premier League (IPL), taking its 2013 partnership one step ahead. Through this association the duo will unveil a new gold standard of live, interactive and conversational experiences for cricket fans globally. The partnership will be seamlessly integrated on-air, on-ground and online.

 

A few initiatives include:

 

Twitter IPL Calendar

 

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ZooZoos as TV stars this IPL!

MUMBAI: Those waiting with bated breath for the Indian Premiere League (IPL) have one more reason to hoot. The funny eggheads of the balloon bellies, gibberish and idiosyncratic ways will be back and how!

 

Vodafone’s ZooZoos, which first appeared during IPL 2009, will take charge for the fifth time this season. This time round, they will be seen participating in television shows of different hues even as they peddle the mobile services provider’s value-added products.

 

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