Nimbus signs more global broadcasters for India cricket
MUMBAI: Nimbus Communications Limited, the global media rights partner of the BCCI, has entered into TV licensing agreement for terrestrial broadcast of Indian cricket in Kenya, Botswana, Malawi, Namibia, Tanzania, Uganda, Zambia and Zimbabwe.
The company has also closed a four year deal with Super Sport, the South African pay TV service.
Nimbus, in an official release, claimed that it worked out a comprehensive telecast strategy for the Middle East with the signing of the radio rights deal with Hum FM and the TV rights deal with Ten Sports.
According to the official communiqué, the Sinhala 'edutainment' channel Derana has secured the terrestrial TV rights for Sri Lanka for the ongoing England series. The series' non exclusive pay TV rights for Hong Kong and Sri Lanka have been acquired by Ten Sports.
Says Nimbus VP International & Syndication Vikram Das, "We are proud to be associated with the phenomenal expansion of the reach of Indian cricket. In a very short space of time we've achieved outstanding results in terms of reach, revenues and platforms."
With the latest round of deals announced, Indian cricket is now going live onto every continent: America, Europe, Australia, Africa and Asia and is available on television, radio and internet broadband, the release adds.
