Resources

I&B ministry's ad cap succor for broadcasters

https://indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/resources-images/2015/10/10/Untitled-1.jpg?itok=KFWdcJhd

MUMBAI: On the one hand, the Telecom Regulatory Authority of India (TRAI) is putting the squeeze on broadcasters. On the other, the ministry of information and broadcasting (I&B) is proving to be an angel in disguise all ready to provide it with some succor. At least in the area of the 12 minute cap on advertising per hour allowed on television which TRAI activated earlier this year, and which is to be implemented next month.



Reports are that the ministry is collecting data from broadcasters to ascertain the loss that they would incur on account of the TRAI-mandated ad cap.  It is then expected to prepare a consultation paper within the next 10 days, say these reports.

 

Broadcasters – especially news broadcasters – have been yelping about how any reduction in air time would lead to a shriveling of revenues for them; in fact it might make it unviable for them to sustain their operations. Their constant wailing caught the attention of I&B minister Manish Tewari who last month requested the TRAI to post-pone the ad cap to end-2014 to coincide with the inflow of subscription revenues which are expected to accrue to broadcasters post the completion of cable TV digitisation.



The Telecom Disputes Settlement & Appellate Tribunal (TDSAT) concurred with the news broadcasters’ appeal and put a freeze on the applicability of the ad cap, till their plea was heard on 11 November 2013. General entertainment channels have, however, agreed to comply with TRAI’s directions and have even gone ahead and reduced their commercial advertising air time.



Says a media observer: “All the players – TRAI, I&B, broadcasters – need to get together to have a road map for the reduction of the ad cap gradually and periodically over time and not in one fell swoop as TRAI has been suggesting. It’s good that the I&B ministry and TDSAT have been supporting the broadcasting sector as far as the ad cap is concerned. It is imperative for its survival.”

Latest Reads

https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/05/trai.jpg?itok=t0RVW8nL
Trai asks Cable TV operators to withdraw legal notice

The Telecom Regulatory Authority of India (Trai) on Tuesday wrote to the Tamil Nadu Digital Cable TV Operators Association to withdraw its legal notice filed through Utkrishtha Law Agency seeking directions for pay channels not to inflate the prices of Cable TV channels.

Resources TRAI
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/12/img_12112021_164636_800_x_800_pixel.jpg?itok=HK5Pfp03
List of documents to carry when riding a bike

Drivers of two-wheeler vehicles need to be careful about a number of things, such as their physical safety on roads as well as avoiding trouble with the traffic police. Keeping all your documents updated and on your person, while driving your vehicle is of utmost importance. Routine checks by...

Resources Education
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/08/img_08112021_123942_800_x_800_pixel.jpg?itok=yjZeHUMO
How Do I Make My Biceps Look Bigger?

Let's face it. We all have longed for bigger biceps at some point in time. Some are born with a natural affinity to it, and some are not. All people are made unique in their way, but it can be universally accepted that serious biceps with a killer attitude are among the most searched for amazing...

Resources Education
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/21/child.jpg?itok=oUK8N0C9
Here's How to Pick the Best Child Education Plan for Your Young Ones

Every child deserves quality education. Not only does it open up lucrative avenues for their future, but it also helps in developing their personality. However, providing quality education to your children can be quite expensive. This is why, parents who have big ambitions for their young ones take...

Resources Education
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/18/cliam_0.jpg?itok=R-nlsDlc
NCB in Insurance - Meaning and Importance

The term 'bonus' has a very pleasant connotation. When combined together, though, one would ask if these three words – No, Claim, and Bonus – have a similar impact. No Claim Bonus (NCB) in health insurance or NCB insurance is a reward for not filing a claim, and in itself, is an added benefit to...

Resources Education
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/14/money.jpg?itok=dzTGevYJ
10 Ways Teens can Earn Money Online

It doesn’t hurt to earn some extra moolah! Does it? As a teenager you probably receive a monthly allowance from your parents, but do you experience the burning desire to earn on your own, be your boss, feel that financial independence? We hear and feel you. Teenagers (most of them) like the fact...

Resources Education
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/04/paint.jpg?itok=Dd8FJnJc
Best Ways to Renovate your Homes on a Fixed Budget

Thinking to change the look of your home but stuck on a fixed budget? No worries. There are plenty of ways that you can change the look of your home without spending too much. It’s all about looking from a different perspective.  Change the flooring

Resources Education
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/30/car.jpg?itok=p4WpzveD
What is Third-Party Car Insurance Cover & How it Works?

If you own a car or are planning to get one, you cannot take it on the roads without obtaining valid insurance for the same. Though there are two types of car insurance, third-party insurance is considered the most basic insurance that no vehicle owner can do without. If you’re ever caught driving...

Resources Education
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/24/image.jpg?itok=Y8xiw94D
Planning Finances Online? 5 Variables Involved in Investment Calculator

Financial planning is not just about earning money but also about how you handle your money and allow it to grow for you. For those who are just getting started, the easiest way would be to start researching different investment tools such as investment calculator and schemes online. You will...

Resources Education

Sign up for our Newsletter

subscribe for latest stories

* indicates required