• Exploring how TV was used to provide relief and create unity over lockdown
• How has this time changed consumer perception of TV and its benefits or uses?
• Examining the role TV played in delivering sensitive messaging

• Increasing Marketshare and perception through television
• Growth strategies that have been effective using Television

• Increasing brand messaging reach through dual television + digital strategy
• Effective utilisation of both mediums
• Using the OTT platform of the broadcast network post broadcast campaign

• Understanding what measurement solution is right for you
• How to measure the total value of your investment in TV

• How has it changed in the last 10 years including technology
• Effective strategies in creating your media plan for maximum results

2020 drastically changed the media landscape and the norms which were previously established. Both broadcasters and advertisers had to adapt quickly and creatively to keep up with changing consumer priorities.

• Exploring the lessons advertisers need to take from the pandemic to increase market share in times of crisis.
• The consumers' changing demands in light of grave environmental and societal situations.

The power of strong creative ideas in brand building and creating impact
How innovative TV partnerships can be expanded to other channels

- How is your Advertising Plan different on Fiction (Tv shows) vs Nonfiction Content (Awards, Events, Reality Shows)

• Advertising on Sports
• Advertising on News
• Advertising on Kids broadcast networks
• Advertising on GEC
• Advertising on Movies
• Advertising on FTA networks