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MUMBAI: Scripps Networks Interactive, owner of the Food Network and the Travel Channel, can rest easy as advertising spending plateaus on television and explodes on the Web. The Knoxville, Tennessee-based, lifestyle media company announced on 3 October that it was launching ulive.com, a destination site for short-form videos and for clips and full-length episodes from its half-dozen cable networks.
A highlight of Ulive - rhymes with you give - will be its more than 70 original Web series, some with Scripps stars, like the Travel Channel's Bert Kreischer, and some featuring newcomers. In a demonstration of digital video's appeal to advertisers, Ford Motor will have a starring role in nine custom episodes featuring ulive talent.
Though video advertising on the Web is still a fraction of what's spent on television, digital is growing fast. Advertisers will shell out $5.8 billion on Web video in 2014, a 39 per cent spike over 2013, according to eMarketer. Television advertising will grow 3% next year to $68.5 billion.
“There really aren't enough quality video advertising opportunities,” said ulive COO Lisa Choi Owens. “Given that our content is incredibly high quality in categories that are really relevant to advertisers, they're excited to have this.”
Mumbai: Warner Music India has signed a deal to acquire a majority stake in Divo, a leading digital media and music company in India with a presence across all four South Indian language music markets. This investment will help deliver Warner Music India’s strategy of having a leading presence in...
Mumbai: Prime Video has elevated Gaurav Gandhi from India vice president to Asia Pacific vice president. The company broke the news through the internal memo circulated in the organisation recently. Gandhi will now lead APAC, which includes Japan and South East Asia in addition to India. He will...
Earlier, the patterns of content consumption were not very diverse due to a restricted range of content. With the advent of social media and digital platforms, audiences are now able to engage with both regional & universal content.
Faf du Plessis recently became the first batsman to strike the maiden century in South Africa’s T20 league SA20. In an interview, the skipper talked about the importance of SA20 in South African cricket and how it will change the face of cricket for the SA team. He also discussed the talented...
Mumbai: Zoo Media’s creative and performance digital agency FoxyMoron has appointed Vivek Das as its CEO. Vivek brings with him two decades of experience building digital businesses at scale. In this role, Vivek will report to Pratik Gupta and Suveer Bajaj, founding partners of Zoo Media and...
Mumbai: Senior journalist, Rauf Ahmed has bid farewell to the world. He breathed his last on Sunday. In his long-term career, Ahmed served as the editor of Filmfare, for six years in the mid 90s. As part of his role as the editor of Filmfare, he was also associated with the much acclaimed Filmfare...
Mumbai: The sports sector has received its highest-ever budget allocation in history. With an over Rs 300 crore jump, the sports sector has received Rs 3,397.32 crore allocation in the new FY 2023-24 Union Budget. The union finance minister presented the budget for 2023-24 at the parliament on 1...
Ormax Media, a media analytics company, has announced the launch of its annual all-access plan called ‘Super Subscription.’ The plan will allow Ormax Media’s business partners full access to all industry reports, data and trends.
OTT platform Paramount+ has announced that the series Frasier, starring and executive produced by Kelsey Grammer, starts production this week.
