Content Hub

Content Hub

Tata Sky Binge app now available on smartphones

New Delhi: Leading Pay TV platform Tata Sky has extended the benefit of its pioneering OTT content aggregator service, ‘Tata Sky Binge,’ to mobile with the introduction of Tata Sky Binge Mobile app.

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Essence appoints Magda Wolder as head of experience, APAC

New Delhi: Essence, a global data and measurement-driven media agency which is part of GroupM, on Tuesday appointed Magda Wolder as head of experience, APAC. Based out of Singapore, she will lead the agency’s creative, content innovation and studio capabilities in the region. 

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PallyCon adds App Security to its digital arsenal

New Delhi: PallyCon, a global leader in Multi DRM, forensic watermarking services, and anti-piracy technology on Monday launched its state-of-the-art app security service.

A simple plug-n-play solution, it is dedicated to helping content developers and publishers protect their content from manipulation and theft. The solution is conceptualized with no single line of code and offers robust security that’s affordable, said the company.

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Amazon buys Hollywood studio MGM for $8.45 billion

KOLKATA: Content is the engine of the streaming economy. Recognising this, the streamers have been going through a dizzying series  of acquisitions and mergers. The latest to do so is tech giant Amazon which has finally signed on the dotted line to buy up Hollywood studio MGM for $8.45 billion. This is its  second largest acquisition after it bought Whole Foods for nearly $14 billion in 2017. For the last week or so, speculation was running rife that a deal between the two was on the cards.

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Industry heads see huge headroom for growth across TV & digital in India

KOLKATA: At the Asia Video Industry Association’s (AVIA) recent Future of Video India conference, industry leaders remained upbeat about the potential for growth in India’s television landscape despite a painful 2020 which had seen a 25 per cent drop in TV advertising revenue.

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India is a ‘speculative’ investment: Netflix’s Reed Hastings

KOLKATA: It is not easy to win over Indian consumers given the diversity of the market – be it in terms of language, income or preferences. Since its foray into India, streaming giant Netflix has taken several measures from the dual point of view of content and pricing. While top executives remain bullish about the India market, there’s still a lot of work to be done by the streamer.

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Netflix global TV head Bela Bajaria dishes on 'local impact strategy'

KOLKATA: Among a host of over-the-top (OTT) platforms in India, Netflix has always been considered as the “premium” one in terms of pricing and content. To break the stereotype, the streaming giant has taken several measures like launching a mobile-only plan. Netflix global TV head Bela Bajaria said the platform wants to “please many more members” with its diverse content offering as well.

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Dentsu's content creation engine now leverages the power of GPT-3 model

MUMBAI: Dentsu Asia Pacific’s Data Sciences division has unveiled a GPT-3 powered content generation engine. The engine is designed to produce several iterations of creative copy tied to historic and predictive performances of content and is embedded in dentsu Marketing Cloud (DMC) – the media-marketing giant’s proprietary consumer insight and intelligence platform for creative and performance marketers.

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