Click here to View in Browser 23 March 2023 Volume 15 Issue No:93 MAM | Marketing You need your head, heart, and guts to align for any good business to succeed: Sowmya Reddy, Director and Co-Founder, Nourish You Today, women are breaking the glass ceiling in every sector. Beyond all this, there still exists a patriarchal mindset. Not many women are in the C-suite taking important decisions. And, of course, there still exists pay parity. Read More... MAM | Marketing 62 per cent ad volume growth for Retail on TV : TAM AdEx report TAM India has released its report on Advertising in the Retail Sector in 2022. According to report, 62 per cent ad volume growth for retail on television in 2022 over 2020 compared to the first quarter of 2022, Q3 and Q4 witnessed 48 per cent and 73 per cent increase in ad volumes. Read More... MAM | Marketing Goafest 2023 to take place from May 24 to 26 Goafest, South Asia's advertising festival, is all set to make a return. Co-hosted by The Advertising Agencies Association of India (AAAI) and The Advertising Club, Goafest 2023 is scheduled to take place on May 24, 25 and 26 at Grand Hyatt, Bambolim, Goa. Read More... MAM | Marketing Arnab Banerjee to take over as MD & CEO of CEAT; Anant Goenka to be vice chairman At its meeting on March 20, 2023, the Board of Directors of CEAT, an RPG Group company, appointed Anant Goenka as Vice Chairman of the company which will be effective on 1 April 2023, following Anant Goenka's decade-long tenure as MD & CEO. Read More... MAM | Marketing Havas takes 'Play' brand global Havas Group has unveiled Havas Play, a new global network that will earn consumers' attention and create enduring business impact through meaningful experiences at the intersection of entertainment, sports, technology, and fandom. Read More...     Press Releases » Personal marketing: what it is, tips and strategies » Lawrence P. S has been named as the Vice President of Growth and Strategy at Teamology PR » Faf Du Plessis Talks About South African Cricket » Cryptocurrency VeChain (VET) - what is it More News From Indian Television Havells launches a new fan campaign, urges consumers to #LookUp Extending its iconic Hawa Badlegi campaign thought, Havells India Limited, a leading Fast-Moving Electrical Goods (FMEG) Company unveils its latest ad campaign for its fan business urging consumers to #LookUp.......Read More... Metro Brands strengthens marketing vertical; onboards Deepika Deepti as SVP - marketing With an aim to further strengthen brand positioning and commitment to consumer centricity, Metro Brands Ltd., India's fashion footwear retailer, has appointed Deepika Deepti as senior vice president - marketing........Read More... QMS MAS enlists Kapil Dev as the face of the brand QMS MAS (Medical Allied Services), a field of healthcare and wellness, has boarded cricketer, actor, and philanthropist Kapil Dev as its brand ambassador. Continuing their association further.......Read More... More News From India     » Finolex Pipes gives a reality check towards water conservation in new ad » WPP acquires influencer marketing agency Goat Source: ET Brandequity » From Start-Up to Success: Harsh Bakshi's Insider Guide to Building a Thriving brand on Instagram » FMCG cos expects 5-15% surge in summer sales; which items sell the most, who will buy Source: Financial Express » Senior Meta advertising executive departs amid efficiency drive » Instagram introduces a new feature which puts ads in user search results Source: ET » Google Bard believes Google has monopoly in digital ad market, company is anti-competitive Source: India Today » Final Call: Exploring User Verification, 23rd Mar, 2023, Delhi #Ad Source: Medianama » Beware of work-from-home scam! Delhi man loses ₹9 lakh to online job fraud Source: Live Mint » AAP govt in line of fire over ad spend, Delhi L-G had flagged over 30-fold jump earlier too Source: Indian Express » Senior Meta ads exec departs amid efficiency drive Source: Reuters   More National News » Best Ads of the Week: Apple defies gravity and Adidas transforms tomb with CGI » Top 3 reasons for media owners and buyers to adopt a DOOH ad server Source: The Drum » Google Pixel creates ad campaign to highlight the 50th anniversary of hip-hop Source: Digiday » Netflix's 1 Million Users Prove Ad-Supported Tiers Are Future Of Streaming Source: Forbes » Etihad accused of misleading customers with greenwashing in 'net zero' ads Source: The Guardian » Tencent's Sales Growth Lifted by Digital-Ad Recovery Source:WSJ » Meta shares could rise nearly 20% ahead of an ad market recovery, KeyBanc says Source: CNBC » Bloomberg buys ads supporting Hochul's agenda: Good Source: NY Post » Warner Bros. Discovery Won't Use iSpot to Develop Transactions for Ad Deals Source: Variety To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.