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21 March 2023 Volume 15 Issue No:92

MAM | Marketing

"By mid this year, we see offline being at 40 per cent of our overall business": Kabita's Kitchen's Kabita Singh
Food is definitely the way to a man's heart, or even a woman's too! In many cases, it is a woman leading the way and the heart, and for Kabita Singh, it is no different. Singh has a popular YouTube channel Kabita's Kitchen, and recently ventured into the spice category.

MAM | Media And Advertising

Wiggles encourage a workplace culture that treats all genders equally and equitably: Anushka Iyer, Founder and CEO, Wiggles
Today, women are breaking the glass ceiling in every sector. Beyond all this, there still exists a patriarchal mindset. Not many women are in the C-suite taking important decisions. And, of course, there still exists pay parity.
MAM | Marketing
Protinex undergoes a complete brand revamp, launches new commercial
Protinex, the brand of Danone India; has announced a complete brand revamp. For the first time in six decades, the legacy brand will now adorn a new avatar with a refreshed logo, superior product experience, transformed modern visual identity, and recyclable packaging jar. 
MAM | Media And Advertising
82.5 Communications launches the Ghadi detergent campaign
Ghadi detergent powder is built on the back of science and continuous evolution over the years. The new improved Ghadi detergent powder is out there to change the age-old belief that you need to soak clothes for at least half an hour for effective cleaning.
MAM | Marketing
Deepali Naair switches to CK Birla Group as group CMO
IBM director, digital sales-India Deepali Naair has moved on to join CK Birla Group as group CMO. She was associated with IBM for a little under five years. Mumbai: With over two decades of experience in sales, marketing, ecommerce and managing P&L.
Press Releases
» Personal marketing: what it is, tips and strategies
» Lawrence P. S has been named as the Vice President of Growth and Strategy at Teamology PR
» Faf Du Plessis Talks About South African Cricket
» Cryptocurrency VeChain (VET) - what is it
More News From Indian Television
"Reel Star will have the potential to empower creators by giving them greater control over their online data and interactions": Reel Star's Navdeep Sharma
Time and again it has been established that digital is the present and the future. NFTs, metaverse, web3 - though these names seem familiar, India is still finding its way through these technologies. .......Read More...
Mumbai Cutting Chai represents the Mumbaikar Spirit: Puneet Das, President - Packaged Beverages (India and South Asia), Tata Consumer Products
Tata Consumer Products Limited launched Tata Tea Premium - Street Chais of India, a range of teas that honour the distinct flavours inspired by the streets of India. The launch ceremony was held at Versova Metro station. .......Read More...
You live the life you do and hope that the lessons you learn are not just yours: Chandana Agarwal
Today, women are breaking the glass ceiling in every sector. Beyond all this, there still exists a patriarchal mindset. Not many women are in the C-suite taking important decisions. And, of course, there still exists pay parity. .......Read More...
More News From India
» Clear ropes in Hrithik Roshan as their brand ambassador
» Rubber to Real: Durex launches TVC for new product range
Source: ET Brandequity
» Cognizant's Gaurav Chand on how companies will create innovative ways to build a brand while focussing on demand generation
» FMCG cos expects 5-15% surge in summer sales; which items sell the most, who will buy
Source: Financial Express
» PNG Jewellers ropes in Madhuri Dixit as its brand ambassador
» Case against ad agency after porn clip plays at Patna railway station
Source: ET
» Agenda and Speakers: Exploring User Verification, 23rd Mar, 2023, Delhi #Ad
Source: Medianama
» Beware of work-from-home scam! Delhi man loses ₹9 lakh to online job fraud
Source: Live Mint
» AAP govt in line of fire over ad spend, Delhi L-G had flagged over 30-fold jump earlier too
Source: Indian Express
» How Nikhil And Nithin Kamath Established Zerodha From The Scratch
Source: News18
» Jayanti Chauhan to head Bisleri International: Know all about her
Source: India Today
More National News
» Top 3 reasons for media owners and buyers to adopt a DOOH ad server
» Anatomy of an Ad podcast: Why Cadbury's 'Secret Santa Postal Service' resonated
Source: The Drum
» In graphic detail: Gamers are warming up to in-game ads
» How Netflix could up the ante for advertisers as it explores solutions to its ad tech conundrum
Source: Digiday
» Adding The Voice Of The Customer Back Into Our Ads
» Alton Mason Joins Kendall Jenner As French Jeweler Messika's First Male Ambassador
Source: Forbes
» Warner Bros. Discovery Won't Use iSpot to Develop Transactions for Ad Deals
Source: Variety
» Justice Dan Kelly launches his first ad of Wisconsin Supreme Court campaign
Source: NBC News
» TikTok Plasters DC With Ads Before Skeptical Lawmakers Confront CEO
» ACT plans hefty restrictions or possible ban on 'insidious' sports gambling ads
Source: The Guardian
» Colorful Chinese-made e-cigarette Elf Bar using influencers to appeal to kids, Schumer says
Source: NY Post
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