Click here to View in Browser 20 March 2023 Volume 15 Issue No:91 MAM | Marketing "Reel Star will have the potential to empower creators by giving them greater control over their online data and interactions": Reel Star's Navdeep Sharma Time and again it has been established that digital is the present and the future. NFTs, metaverse, web3 - though these names seem familiar, India is still finding its way through these technologies. Read More... MAM | Marketing Mumbai Cutting Chai represents the Mumbaikar Spirit: Puneet Das, President - Packaged Beverages (India and South Asia), Tata Consumer Products Tata Consumer Products Limited launched Tata Tea Premium - Street Chais of India, a range of teas that honour the distinct flavours inspired by the streets of India. The launch ceremony was held at Versova Metro station. Read More... MAM | Media And Advertising You live the life you do and hope that the lessons you learn are not just yours: Chandana Agarwal Today, women are breaking the glass ceiling in every sector. Beyond all this, there still exists a patriarchal mindset. Not many women are in the C-suite taking important decisions. And, of course, there still exists pay parity.  Read More... MAM | Marketing This World Sleep Day, Yashraj Mukhate makes a special jingle for Vicks ZzzQuil Sleep aid brand Vicks ZzzQuil Natura is celebrating World Sleep Day via a quirky campaign aimed at promoting the importance of sleep and helping consumers establish healthy sleep habits. Read More... MAM | Marketing Adani Lounge at Mumbai airport unveils their First Class Menu with Breaking Bread Season two The Adani Lounge at the Chhatrapati Shivaji Maharaj International Airport (CSMIA), operated by Travel Food Services (TFS) has unveiled their First Class menu in a private ceremony. First class passengers will soon be able to enjoy this exclusive menu during their next trip. Read More...     Press Releases » Personal marketing: what it is, tips and strategies » Lawrence P. S has been named as the Vice President of Growth and Strategy at Teamology PR » Faf Du Plessis Talks About South African Cricket » Cryptocurrency VeChain (VET) - what is it More News From Indian Television Ecofy & Mahindra Solarize partner to offer collateral-free solar rooftop loans Ecofy, an Eversource Capital-backed NBFC that provides green finance for climate-positive segments, has announced a partnership with Mahindra Solarize, a provider of technologically superior and creative renewable energy sector. .......Read More... Weekend Unwind with: SoCheers co-founder & director Siddharth Devnani With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com's Weekend Unwind-a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.......Read More... PRADAN and partners collaborate to launch a women centric campaign FES, MetaMeta, AidEnvironment, PRADAN and many other partners have launched a campaign to raise mass awareness on the transformative changes women are bringing in the remotest parts of India and beyond, on this Women's Day month. .......Read More... More News From India     » Brazil looks to regulate monetized content on Internet » Abu Dhabi's AD Ports Group to invest $200 mln in Egypt's Safaga Port Source: ET Brandequity » How and why automakers are entering into the metaverse? » Pearson India launches two new digital ad campaigns with actor Vicky Kaushal Source: Financial Express » Amazon begins due diligence to buy MX Player » Joy personal care appoints Disha Patani as brand ambassador Source: Live Mint » Finance min invites application for RBI deputy governor post Source: Indian Express » Taapsee Pannu recalls being rejected by a saree brand due to her "young looks" Source: Mirchi » Reading List: Exploring User Verification, 23rd Mar, 2023, Delhi #Ad Source: Medianama » BMC intensifies drive to clear posters, 16 FIRs in 48 hours Source: New Indian Express » This Air India Ad Featuring Zeenat Aman Is Throwback Gold Source: News18   More National News » ACT plans hefty restrictions or possible ban on 'insidious' sports gambling ads » 'An opportunist in search of an opportunity': what next for Boris Johnson? Source: The Guardian » Colorful Chinese-made e-cigarette Elf Bar using influencers to appeal to kids, Schumer says » Sharks goalie James Reimer declines to wear Pride jersey Source: NY Post » Netflix's Ad Tier Hits 1 Million Users. Is That Good or Bad? Source:Bloomberg » $7m for a Big Game ad? Here's why OOH is a smarter bet for advertisers in 2024 Source: The Drum » 'Mini gold rush': How ad buyers are handling video podcast inventory Source: Digiday » Five Things Marketers Should Know About Generative AI in Advertising Source: WSJ » Channel 4 to expand its digital ad-buying suite with Xandr Source: Broadband TV News » LinkedIn expands its generative AI assistant to recruitment ads and writing profiles Source: TC To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.