In an advertisement, be it a television commercial or a digital ad, the most ignored and unread portion is undoubtedly the disclaimer. In a recent survey carried out by ASCI with 130 consumers.
Dolby released a consumer campaign in India that aims to educate consumers about the Dolby difference available on mobile, on audio wearables or in the living room. The campaign is based on the insight that if you haven't seen it or heard it in Dolby, you've missed out on the complete experience.
Sports brand Puma India today announced Indian women's cricket team captain Harmanpreet Kaur as its latest brand ambassador. Harmanpreet was onboarded over a very unique and intriguing social experiment that uncovered the country's overall mindset towards gender perception in sports.
Every year, Forbes India 30 Under 30 highlights 30 individuals who are exceptional in their fields. Now in its tenth year, the winners of the 2023 list are no different.
The high-end luxury watch brand Movado has roped in Bollywood's youth icon Sidharth Malhotra as a brand ambassador and is all set to release its world renowned campaign.
Xiaomi global vice president Manu Kumar Jain stepped down from his role on 30 January after a stint of nine years, and he announced the same through social media.
Jain joined Xiaomi in 2014 and served in multiple roles ever since......Read More...
ANSR, the market leader in enabling organisations build, manage and scale global teams through Global Capability Centers (GCCs), has appointed Kaizzen, India's leading integrated communications agency, as their communications partner. .....Read More...
Following a competitive multi-agency pitch, Tonic Worldwide, a digital-first creative agency, has won the digital mandate for Waman Hari Pethe, a Mumbai-based Jewellery brand founded in the year 1909 with a legacy of 114 years......Read More...
