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25 January 2023 Volume 15 Issue No:57

Television | TV Channels

CTV in India - A scale not proportionate to the hype
Infrastructural challenges like the massively low penetration of high-speed internet connections and miniscule cord cutting limit the scale of CTV in India to 0.5 million homes, or five per cent of India's TV universe.

MAM | Marketing

80% consumers do not notice disclaimers in ads: Asci
The Advertising Standards Council of India (Asci) has updated its "guidelines for disclaimers made in supporting, limiting or explaining claims made in advertisements."
MAM | Marketing
Havas Worldwide India ropes in Debanjan Basak as group CD
The creative arm of Havas Group India, Havas Worldwide India has further bolstered its creative team by onboarding Debanjan Basak as group creative director. Havas Worldwide India has been on a creative transformation journey in recent years, with notable additions to the team's creative steam.
MAM | Marketing
P Ganesh steps in as CFO at Nykaa
FSN E-Commerce Ventures Ltd., the parent company of cosmetics-to-fashion retailer Nykaa, has onboarded P Ganesh as its chief financial officer to further strengthen and boost Nykaa's financial operations and key long-term business strategies.
Television | TV Channels
GroupM's Motion Content Group, Google and Meta join forces to launch new series 'Jai Ho! Bharat Ki Anant Yatra'
GroupM's Motion Content Group, in partnership with Google and Meta, announced the launch of a new show Jai Ho! Bharat Ki Anant Yatra in collaboration with Optimum Television.
Press Releases
» Cryptocurrency VeChain (VET) - what is it
» UAE is the Next Go-To Destination For Bollywood Lovers in 2023
» Dilraj Singh Nandha on the unsettling legacy of the rapper's Moose Wala changed the music industry of Punjab?
» Colors Bangla to present the world television premiere of 'Toke Chhara Banchbo na'
More News From Indian Television
Mustafa Kapasi elevated to ECD at Scarecrow M&C Saatchi
The creative agency led by ad veterans Manish Bhat and Raghu Bhat, Scarecrow M&C Saatchi has announced the elevation of Mustafa Kapasi to the role of executive creative director.......Read More...
Garage Worldwide onboards Sanjay Deshmukh as CEO
Garage Worldwide, the design, digital and content agency of Famous Innovations, has brought in Sanjay Deshmukh as the CEO. Over the years, he has worked on a number of brands and categories, from FMCG to banking, fashion, telecom, tourism, automobiles, technology, and politics....Read More...
coto onboards Avi Kumar as chief business officer
coto, the social community app exclusively for women, brings on board brand and marketing specialist Avi Kumar as chief business officer. Kumar brings with him in-depth consumer insights, brand proficiency and digital expertise.....Read More...
More News From India
» Ad agency Garage Worldwide appoints Sanjay Deshmukh as CEO
» Asci issues new disclaimer norms for TV, digital ads
Source: Live Mint
» Scarecrow M&C Saaatchi elevates Mustafa Kapasi to ECD
» Spotify to trim 6% of workforce, content head to depart
Source: ET Brand Equity
» 80% consumers in India do not notice disclaimers in advertisements: ASCI
» Teamology wins the Best Use of Facebook award at Afaqs Digies Digital Awards 2023 for 'Free Food for Everyone' ad campaign
Source: BS
» US sues Google on digital ad business dominance, joined by eight states
Source: ET
» DOJ poised to sue Google over digital ad market dominance
Source: Indian Express
» Movie genre reported 23% growth in ad volumes in 2022 vis-à-vis 2018: Report
Source: Financial Express
» Ad spending on Twitter falls by over 70% in Dec - data
Source: The Print
» US sues Google over dominance of online ad market
Source: TOI
» Here's what Twitter lost in advertising revenue in final months of 2022
Source: The Hindu
More National News
» Best of CNY: The Drum celebrates the Year of the Rabbit
» State of the Nation: Japan is ready for a steady positive growth period
Source: The Drum
» Spoof billboard ads take aim at BMW and Toyota over 'going green' claims
» Twitter hit by 40% revenue drop amid ad squeeze, say reports
Source: The Guardian
» Ginny Redington Dawes, Composer of Memorable Ad Jingles, Dies at 77
Source: NY Times
» Netflix Q4 Preview: Ad Tier Drove Highest U.S. Sign-Up Rate in Nearly Three Years, Study Finds
Source: Variety
» Digiday+ Research: Publishers grew ad offerings last year as fewer saw traffic increases
Source: Digiday
» WideOrbit aims to make broadcast advertising more like digital
Source: Fiercevideo
» Ad mogul sees Meta rebounding 'extremely strongly,' Amazon ad revenue hitting $100 billion
Source: CNBC
» Top Twitter advertisers cut ad spends by 42 percent after Musk takeover: study
Source: The Hill
» Anzu gets patent for tracking ad viewability in 3D environments
Source: VB
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