Click here to View in Browser 25 January 2023 Volume 15 Issue No:57 Television | TV Channels CTV in India - A scale not proportionate to the hype Infrastructural challenges like the massively low penetration of high-speed internet connections and miniscule cord cutting limit the scale of CTV in India to 0.5 million homes, or five per cent of India's TV universe. Read More... MAM | Marketing 80% consumers do not notice disclaimers in ads: Asci The Advertising Standards Council of India (Asci) has updated its "guidelines for disclaimers made in supporting, limiting or explaining claims made in advertisements." Read More... MAM | Marketing Havas Worldwide India ropes in Debanjan Basak as group CD The creative arm of Havas Group India, Havas Worldwide India has further bolstered its creative team by onboarding Debanjan Basak as group creative director. Havas Worldwide India has been on a creative transformation journey in recent years, with notable additions to the team's creative steam. Read More... MAM | Marketing P Ganesh steps in as CFO at Nykaa FSN E-Commerce Ventures Ltd., the parent company of cosmetics-to-fashion retailer Nykaa, has onboarded P Ganesh as its chief financial officer to further strengthen and boost Nykaa's financial operations and key long-term business strategies. Read More... Television | TV Channels GroupM's Motion Content Group, Google and Meta join forces to launch new series 'Jai Ho! Bharat Ki Anant Yatra' GroupM's Motion Content Group, in partnership with Google and Meta, announced the launch of a new show Jai Ho! Bharat Ki Anant Yatra in collaboration with Optimum Television. Read More...   Press Releases » Cryptocurrency VeChain (VET) - what is it » UAE is the Next Go-To Destination For Bollywood Lovers in 2023 » Dilraj Singh Nandha on the unsettling legacy of the rapper's Moose Wala changed the music industry of Punjab? » Colors Bangla to present the world television premiere of 'Toke Chhara Banchbo na' More News From Indian Television Mustafa Kapasi elevated to ECD at Scarecrow M&C Saatchi The creative agency led by ad veterans Manish Bhat and Raghu Bhat, Scarecrow M&C Saatchi has announced the elevation of Mustafa Kapasi to the role of executive creative director.......Read More... Garage Worldwide onboards Sanjay Deshmukh as CEO Garage Worldwide, the design, digital and content agency of Famous Innovations, has brought in Sanjay Deshmukh as the CEO. Over the years, he has worked on a number of brands and categories, from FMCG to banking, fashion, telecom, tourism, automobiles, technology, and politics....Read More... coto onboards Avi Kumar as chief business officer coto, the social community app exclusively for women, brings on board brand and marketing specialist Avi Kumar as chief business officer. Kumar brings with him in-depth consumer insights, brand proficiency and digital expertise.....Read More... More News From India     » Ad agency Garage Worldwide appoints Sanjay Deshmukh as CEO » Asci issues new disclaimer norms for TV, digital ads Source: Live Mint » Scarecrow M&C Saaatchi elevates Mustafa Kapasi to ECD » Spotify to trim 6% of workforce, content head to depart Source: ET Brand Equity » 80% consumers in India do not notice disclaimers in advertisements: ASCI » Teamology wins the Best Use of Facebook award at Afaqs Digies Digital Awards 2023 for 'Free Food for Everyone' ad campaign Source: BS » US sues Google on digital ad business dominance, joined by eight states Source: ET » DOJ poised to sue Google over digital ad market dominance Source: Indian Express » Movie genre reported 23% growth in ad volumes in 2022 vis-à-vis 2018: Report Source: Financial Express » Ad spending on Twitter falls by over 70% in Dec - data Source: The Print » US sues Google over dominance of online ad market Source: TOI » Here's what Twitter lost in advertising revenue in final months of 2022 Source: The Hindu   More National News » Best of CNY: The Drum celebrates the Year of the Rabbit » State of the Nation: Japan is ready for a steady positive growth period Source: The Drum » Spoof billboard ads take aim at BMW and Toyota over 'going green' claims » Twitter hit by 40% revenue drop amid ad squeeze, say reports Source: The Guardian » Ginny Redington Dawes, Composer of Memorable Ad Jingles, Dies at 77 Source: NY Times » Netflix Q4 Preview: Ad Tier Drove Highest U.S. Sign-Up Rate in Nearly Three Years, Study Finds Source: Variety » Digiday+ Research: Publishers grew ad offerings last year as fewer saw traffic increases Source: Digiday » WideOrbit aims to make broadcast advertising more like digital Source: Fiercevideo » Ad mogul sees Meta rebounding 'extremely strongly,' Amazon ad revenue hitting $100 billion Source: CNBC » Top Twitter advertisers cut ad spends by 42 percent after Musk takeover: study Source: The Hill » Anzu gets patent for tracking ad viewability in 3D environments Source: VB To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.