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08 February 2023 Volume 15 Issue No:65

MAM | Marketing

"We are all set to foray into the D2C segment with Zaeden's line of perfumes in Q1 of this year": Represent's Aayushman Sinha
Represent founder Aayushman Sinha had a humble beginning as a marketing and ticketing agent for music concerts in the country while in high school, which opened up a new demographic for live entertainment in Mumbai.

MAM | Digital

One Digital Entertainment onboards Saurabh Mehrotra
One Digital Entertainment has onboarded Saurabh Mehrotra as national business head & strategy for its Asia, South East Asia, Europe and other region operations. At New Media Holding, he will be driving and strengthening the brand solutions.
MAM | Marketing
MyTeam11 Onboards Cricket Star Shikhar Dhawan as Brand Ambassador
MyTeam11 has appointed star Indian cricketer Shikhar Dhawan as their new brand ambassador. MyTeam11 is dedicated to providing the best fantasy sports experience for fans in India and with Shikhar Dhawan on board, the brand hopes to attract more sports enthusiasts to the platform.
MAM | Marketing
Eveready partners with Ogilvy
After a multi agency pitch, Eveready, the energy brand, has appointed Ogilvy India as their partner. Ogilvy's Mumbai and Kolkata offices will handle this exciting mandate. Eveready is a household name playing an integral part in everyday lives of millions of Indians.
MAM | Digital
22feet Tribal Worldwide bags digital AOR mandate of Flipkart
Flipkart, one of India's e commerce marketplaces, has awarded its digital AOR mandate to 22feet Tribal Worldwide, following a multi agency pitch. The mandate includes managing Flipkart's digital campaigns and strategy.
Press Releases
» Cryptocurrency VeChain (VET) - what is it
» UAE is the Next Go-To Destination For Bollywood Lovers in 2023
» Dilraj Singh Nandha on the unsettling legacy of the rapper's Moose Wala changed the music industry of Punjab?
» Colors Bangla to present the world television premiere of 'Toke Chhara Banchbo na'
More News From Indian Television
Radio ad volume increased by 25 per cent in 2022 : TAM AdEx
TAM AdEX has released a report on advertising on radio. TAM AdEx monitored more than 110 Radio Stations (In association with RCS India) This primarily focuses on understanding advertising trends in comparison to previous years: monthly trends.....Read More...
SBI Life launches #SapnaHaiTohPooraKaro tvc campaign
Over the last few years, there has been a noticeable cultural shift in the way individuals are focusing on fulfilling their dreams, while simultaneously taking care of family responsibilities......Read More...
Philips Domestic Appliances announces #TasteOfLove campaign
With the season of love just around the corner, Philips Domestic Appliances has announced its #TasteOfLove campaign which shines light on how love is a bond built on equality and inclusivity......Read More...
More News From India
» Pinterest misses quarterly revenue estimates on lower ad spends
» Cavinkare's Indica wants everyone to be 'Always Ready' in new ad
Source: ET Brand Equity
» Women cricketers get attention from brands as WPL nears
» Ranbir Kapoor signed as Myntra's brand ambassador
Source: Live Mint
» With a net worth of over Rs 212 Crore, let's take a look at everything expensive that Jackie Shroff owns
» GEC advertising up 29% in 2022 as against 2018, witnesses slight 2% over 2021: TAM AdEx
Source: Financial Express
» Adani-owned NDTV's profit more than halves on advertising drop
Source: The Print
» Centre blocks more than 200 offshore gambling, predatory loan platforms
Source: Indian Express
» Indian sportspersons to be 'brand ambassador' of new J&K: Minister
Source: TOI
» Three-fold rise in complaints against personal care ads since 2019: Asci
Source: BS
» Consumer companies start spending more on ads as margins ease
Source: ET
» Exclusive: European telecoms' advertising venture set for EU approval -sources
Source: Reuters
More National News
» Hellmann's Continues Focus On Food Waste In 3rd Consecutive Super Bowl Ad
» Six Reasons For Growing Businesses To Leverage Native Advertising
Source: Forbes
» Sarah Michelle Gellar: McDonald's sued me when I was 5 over Burger King ad
» Twitter set to charge businesses $1K a month for gold verification
Source: NY Post
» Dentsu admits part in Tokyo Olympic bid-rigging scandal
» The privacy pendulum: What can ad tech's past teach us about the future of tracking?
Source: The Drum
» Advertising predictions that will shake up the media industry in 2023
» Tinuiti's Q4 digital ads report shows soft pricing but promise for performance channels
Source: Digiday
» Political ads face tougher targeting restrictions in EU if MEPs get their way
Source: TC
» Amazon's advertising business grew 19%, while Google and Meta both deal with slowdowns
Source: CNBC
» Watch 2023 Super Bowl Ads Before the Big Game: Everything Released So Far
Source: CNet
» Mysterious donors are paying millions to run commercials for Jesus during the Super Bowl
Source: Fortune
» 'Fire-breathing demon': shelter opts for honesty in adoption ad for 'full jerk' dog
Source: The Guardian
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