Click here to View in Browser 02 February 2023 Volume 15 Issue No:62 MAM | Media And Advertising D2C in 2023: Hyper-personalisation, omnichannel and AI approach is going to be the way Amongst the many industries that have been witnessing growth, one such industry is direct-to-commerce (D2C). The world opened up in 2022 after two years of the pandemic-led slowdown. The last couple of years saw a significant shift in demand for various product categories. Read More... MAM | Marketing Union Budget 2023: Tax rebates, digitisation and AI efforts please many Needless to say, the Union Budget 2023 presented by finance minister Nirmala Sitharaman has brought much glee to the country. In Indiantelevision.com's pre-budget chat with veterans in the advertising and marketing industry, tax exemption and digitisation were the key highlights of the aspirations of most of them. Read More... MAM | Marketing Ad volumes in music genre had 11% rise in 2022 - TAM AdEx report TAMAdEx has released a recent report on advertising in the music genre. According to the report, ad volumes in the music genre increased by 11 per cent in 2022 when compared to 2018. In 2022, there was an 11 per cent index growth compared to 2018 and a six per cent decline compared to 2021 on music genres. Read More... MAM | Media And Advertising Publicis Groupe's Working with Cancer issues a wake-up call to all with an integrated campaign Working with Cancer, the cross-industry coalition formed by Publicis Groupe to erase the stigma and insecurity of cancer at work, is launching a global 'wake-up call' urging everyone to play their part in supporting colleagues with cancer. Read More... MAM | Media And Advertising Anish Raghunandan becomes the new CEO of Tata ClassEdge Tata ClassEdge Ltd. (TCE), a venture of Tata Industries Ltd., has appointed Anish Raghunandan as its new chief executive officer. Raghunandan has been with the Tata Group for nearly two decades and is part of the Tata Administrative Services (TAS) 2007 batch of managers handpicked for leadership by the group. Read More...   Press Releases » Cryptocurrency VeChain (VET) - what is it » UAE is the Next Go-To Destination For Bollywood Lovers in 2023 » Dilraj Singh Nandha on the unsettling legacy of the rapper's Moose Wala changed the music industry of Punjab? » Colors Bangla to present the world television premiere of 'Toke Chhara Banchbo na' More News From Indian Television Sarfaraz Ansari joins DDB Mudramax as senior vice president - integrated media DDB Mudramax boosts its media expertise with the appointment of Sarfaraz Ansari as senior vice president - integrated media. He will be responsible for leading strategy and ideation for integrated solutions across media platforms......Read More... IdeateLabs announces the launch of the Union Budget 2023 campaign IdeateLabs, one of India's full-service digital marketing solutions providers, has announced the launch of the Union Budget 2023 campaign for Business Today, an Indian fortnightly business news publication.......Read More... The luxury watch boutique celebrates 25 years Time Avenue, the luxury watch boutique celebrates 25 years in February 2023. Time Avenue is the ultimate destination for watch connoisseurs. They have been purveyors of luxury watches since 1971 and launched Time Avenue in 1998 - have grown to be a recognised name in luxury horology......Read More... More News From India     » How animation is the future of marketing and advertising » Budweiser looks to younger generation in Super Bowl ad Source: ET Brand Equity » Meta predicts upbeat first-quarter revenue as shares rise » Marketers turn to meme accounts for humor, news and group therapy Source: Live Mint » Tata Motors intends to increase advertising budget for digital space with conversion rate in double digit Source: Financial Express » Instagram ad for cheap hotel room ends with Madurai-bound traveller duped Source: Indian Express » Three steps India's ed-tech companies can take to address questions on marketing and ad practices Source: ET » Exclusive: European telecoms' advertising venture set for EU approval -sources Source: Reuters » DU Teachers Take on Delhi Govt Over 'ghost employees' Being Made Permanent Source: News18 » 80% consumers in India do not notice disclaimers in advertisements: ASCI Source: BS » Ad spending on Twitter falls by over 70% in Dec - data Source: The Print   More National News » What's the carbon cost of the Super Bowl advertising frenzy? » How to protect your mobile app campaigns from the threat of digital ad fraud Source: The Drum » Podcast ad buyers have yet to see a slowdown » Digiday+ Research deep dive: Publishers anticipate a big drop in ad revenue this year Source: Digiday » 6 Brand Marketing Opportunities That Don't Involve Advertising » Three Ways To Optimize OOH Advertising For A More Efficient Marketing Campaign Source: Forbes » Watch 2023 Super Bowl Ads Before the Big Game: Everything Released So Far Source: CNet » Mysterious donors are paying millions to run commercials for Jesus during the Super Bowl Source: Fortune » Molson Coors and DraftKings team up to let fans bet on 'high stakes' Super Bowl ad Source: CNBC » 'Fire-breathing demon': shelter opts for honesty in adoption ad for 'full jerk' dog Source: The Guardian » Breakup of Google's Ad Business Would Reshape $500 Billion Sector Source: WSJ » A child-size rifle with cartoon skulls, inspired by the AR-15, raises concerns Source: Washington Post To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.