Click here to View in Browser 01 February 2023 Volume 15 Issue No:61 MAM | Marketing ENGN's expansion plans to build on female athlete representation ENGN, the female athlete representation company, which sells products for female athletes is expanding its offline presence. It has launched its first physical store in the Mumbai suburb of Bandra. Read More... MAM | Marketing GUEST ARTICLE: In the future, AI will be the main factor behind content development and advertising Artificial intelligence (AI) is the term used to describe how machines simulate human intelligence. This broad area of computer science is expected to significantly alter marketing careers and the sector as a whole. Read More... MAM | Marketing EssenceMediacom launches as the breakthrough agency in 120 offices globally EssenceMediacom – GroupM's newest and largest agency – formally launches on Tuesday with an ambition to deliver marketing breakthroughs for their clients. Disrupting the old models across media, creative, innovation and analytics. Read More... MAM | Marketing Vejay Anand steps in as CEO of Ironhill India One of the country's leading microbrewery chain, Ironhill India, has brought in Vejay Anand as the new CEO. Anand comes with over three decades of experience spanning across the corporate and entrepreneurship ecosystem. He will now lead the Ironhill India team towards its next phase of growth. Read More... MAM | Marketing SBI Securities unveils its new brand identity SBI Securities unveils its new brand identity. The brand aims to strengthen its relationship with its customers with its refreshed brand identity, principles and philosophy to make the investing experience trustworthy for all Indians. Read More...   Press Releases » Cryptocurrency VeChain (VET) - what is it » UAE is the Next Go-To Destination For Bollywood Lovers in 2023 » Dilraj Singh Nandha on the unsettling legacy of the rapper's Moose Wala changed the music industry of Punjab? » Colors Bangla to present the world television premiere of 'Toke Chhara Banchbo na' More News From Indian Television Flipkart's Shreyansh Modi joins Zepto Zepto, grocery delivery app, has brought Shreyansh Modi on board as head of growth and monetisation. With this appointment, Zepto will enhance its business operations' efficacy, improve customer experience and prepare for the nationwide expansion of its services......Read More... CABT Logistics appoints Shailesh Sharma as associate director CABT Logistics, one of India's logistics companies, is expanding on its infrastructural stronghold. With strategic investment in manpower to optimise operations, CABT Logistics is looking at beefing up the team to 3,000+ employees......Read More... Van Heusen, Paytm Insider partner for musical concert on PartyNite Metaverse Van Heusen, India's leading power dressing brand from Aditya Birla Fashion and Retail Ltd. (ABFRL), enters the metaverse as they set sail on a fantastical journey with a virtual musical concert in association with Indian pop band 'When Chai Met Toast.'.....Read More... More News From India     » Not quite TV. Not quite digital. Decoding the CTV and OTT advertising opportunity » Movado ropes in Sidharth Malhotra as it brand ambassador Source: ET Brand Equity » Back Breakup of Google's Ad business would reshape $500 billion sector » Pet brand Zigly's launches OOH, radio campaign Source: Live Mint » Women's Premier League: Can WPL hit the ball out of the park? » BrandWagon AdTalk with Jajabor Brand Consultancy's Upasna Dash Source: Financial Express » Three steps India's ed-tech companies can take to address questions on marketing and ad practices Source: ET » DU Teachers Take on Delhi Govt Over 'ghost employees' Being Made Permanent Source: News18 » Google faces rare jury trial in DOJ Bet on public's tech unease Source: Indian Express » 80% consumers in India do not notice disclaimers in advertisements: ASCI Source: BS » Ad spending on Twitter falls by over 70% in Dec - data Source: The Print » US sues Google over dominance of online ad market Source: TOI   More National News » Burberry in spotlight over ad showing model with double mastectomy » TV advertising isn't dead - it just needs more effective strategies Source: The Drum » Digiday+ Research deep dive: Publishers anticipate a big drop in ad revenue this year » Why digital clutter is driving brands to rethink the value of newspapers advertising Source: Digiday » Three Ways To Optimize OOH Advertising For A More Efficient Marketing Campaign » Innovative OOH Advertising Ideas Brands Can Use In 2023 Source: Forbes » Mysterious donors are paying millions to run commercials for Jesus during the Super Bowl Source: Fortune » Molson Coors and DraftKings team up to let fans bet on 'high stakes' Super Bowl ad Source: CNBC » 'Fire-breathing demon': shelter opts for honesty in adoption ad for 'full jerk' dog Source: The Guardian » Breakup of Google's Ad Business Would Reshape $500 Billion Sector Source: WSJ » A child-size rifle with cartoon skulls, inspired by the AR-15, raises concerns Source: Washington Post » German government calls for tougher restrictions on advertising of alcohol, tobacco, sports betting Source: Fox News To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.