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9 September 2022 Volume 15 Issue No:58
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Metrological
 
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MAM | Marketing

Is the Indian edtech boom beginning to go bust?
The Indian edtech industry has witnessed a dream run in the past two years. The pandemic turned out to be a boon in disguise for the fledgling sector, which saw blockbuster growth with schools and educational institutes switching over to the online mode.
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MAM | Marketing

Mastercard acquires title sponsorship rights for all BCCI international & domestic home matches
Mastercard has announced its collaboration with the Board of Control for Cricket in India (BCCI) to broaden its strategic outreach to Indian audiences. During this association, Mastercard will be the title sponsor for all international (both men's and women's) matches played on home soil.
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MAM | Marketing
Rebel Foods appoints Essence as its integrated media agency in India
WPP by GroupM's media agency Essence on Thursday announced that it has been appointed as the integrated media agency of record by Rebel Foods in India. Led out of its Mumbai office, Essence's scope of work includes strategy, analytics, media planning and media activation for the internet restaurant company's brand marketing activities.
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MAM | Marketing
Ogilvy names Devika Bulchandani as global chief executive officer
Ogilvy has announced the appointment of Devika Bulchandani as global chief executive officer. In this role, she will be responsible for all aspects of the creative network's business across 131 offices in 93 countries and spanning its advertising, public relations, experience, consulting, and health units.
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MAM | Marketing
Madison Media Infinity wins the media AOR of Polycab India
Madison World's unit Madison Media Infinity has won the media agency of record for Polycab India. The account was won in a multi-agency pitch involving several rounds of presentations. Polycab India is a manufacturer of wires and cables and a fast growing FMEG (fast moving electrical goods) company with a consolidated turnover of Rs 122+ billion.
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Press Releases
» What Can You Do With a Master of Arts Degree?
» Factors that Contribute to Business Loan Application Rejection
» Bollywood actress Nikita Soni endorses leading PR agency Teamology Softech and Media Services
» Kevin Pietersen lauds Eoin Morgan, Zak Crawley, and Jonny Bairstow
More News From Indian Television
Sun TV's Kavitha Jaubin joins Arha media-owned Aha as VP content & strategy- Tamil
Sun TV veteran Kavitha Jaubin has joined Arha media-owned Aha as VP of content & strategy-Tamil. Jaubin confirmed the development to Indiantelevision.com over a call. Jaubin led the content and brand integration at Sun TV, where she served a stint of over 15 years..........Read More...
TRAI recommends MIB should not introduce any fresh regulations in Cable TV distribution sector
The Telecom Regulatory Authority of India (TRAI) has recommended to the Ministry of Information & Broadcasting (MIB) that the government should not introduce any new regulations or take any corrective measures to enhance the competition in the cable TV distribution sector...........Read More...
Barc wk 35: News18 India acquires 14% market share, widens lead over competition
News18 India continues to be the industry leader in the Hindi TV news space. As per Barc data (Wk 32-35'22, TG: 15+, HSM), News18 India has garnered a 14 per cent market share, which is more than the combined market share of ABP and Zee News.........Read More...
More News From India
» Ranveer Singh and Tamannaah Bhatia vouch for Sugar Cosmetics in latest ad
» Dutch city to ban meat ads in world first claim

Source: ET Brand Equity

» Sundar Pichai hints at possible layoffs, wants to make Google 20% more efficient
» Jovees Herbal signs Parineeti Chopra as brand ambassador
Source: Live Mint
» Purpose-driven campaigns: Driving 'branded' awareness
» Industry experts on whether Meesho's festive campaign strategy is 'Yay' or 'Nay'
Source: FE
» Apple CEO Tim Cook credits Steve Jobs with fostering culture of privacy
Source: BS
» Ranveer Singh, Tamannaah Bhatia come together for an ad campaign

Source: ET

» Has money for ads, but not salaries: BJP's Shehzad Poonawalla slams AAP

Source: India Today

» 2022 Hyundai Venue N Line launched: Check price, mileage, features and more

Source: ZeeBiz

» Google Pixel 7 Launch Date Announced, Netflix Ad-Tier Plan Coming Soon And More

Source: News18

» UK job search company mocks Rishi Sunak with cheeky advertisement

Source: Indian Express

» Allu Arjun to Samantha Prabhu: Why brands are making a beeline for South film stars

Source: BT

 
More National News
» Broadcasters, publishers and platforms pause ads following Queen Elizabeth II's death
» John Lewis portrays journey of fatherhood to introduce new slogan
Source: The Drum
» Marketers look to TikTok's new video ad offerings ahead of this year's busy holiday shopping season
» How one startup hopes to decentralize ad exchanges to benefit publishers and agencies
Source: Digiday
» Hillary Clinton reveals lingerie ad that prompted trademark pantsuit look
» Ad campaign targets Latino voters as key bloc for Democrats in midterms
Source: The Guardian
» Apple Crashes Advertising 'Duopoly': Google And Facebook's Stranglehold Loosening, Report Finds
» Record NFL Ad Revenue Could Result In League Scuttling Current TV Deals

Source: Forbes

» AMC Networks Consolidates Ad Sales And Distribution, Upping Kim Kelleher To Top Commercial Role As Josh Reader Sets Exit
Source: Deadline
» YouTube launches an ad-free video player for education
Source: The Verge
» Karen Grinthal, Veteran Ad Exec, to Exit Warner Bros. Discovery
Source: Variety
» Oz backers launch ads attacking Fetterman for pulling gun on Black jogger in 2013
Source: NBC News
» Australian Wool Innovation grabs attention with new international ad campaign
Source: ABC News
» YouTube to Add Quizzes, Ad-Free Video Player in Education Push
Source: CNet
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