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9 September 2022 Volume 15 Issue No:58
MAM | Marketing
Is the Indian edtech boom beginning to go bust? The Indian edtech industry has witnessed a dream run in the past two years. The pandemic turned out to be a boon in disguise for the fledgling sector, which saw blockbuster growth with schools and educational institutes switching over to the online mode. Read More...
MAM | Marketing
Mastercard acquires title sponsorship rights for all BCCI international & domestic home matches Mastercard has announced its collaboration with the Board of Control for Cricket in India (BCCI) to broaden its strategic outreach to Indian audiences. During this association, Mastercard will be the title sponsor for all international (both men's and women's) matches played on home soil. Read More...
MAM | Marketing Rebel Foods appoints Essence as its integrated media agency in India WPP by GroupM's media agency Essence on Thursday announced that it has been appointed as the integrated media agency of record by Rebel Foods in India. Led out of its Mumbai office, Essence's scope of work includes strategy, analytics, media planning and media activation for the internet restaurant company's brand marketing activities. Read More...
MAM | Marketing Ogilvy names Devika Bulchandani as global chief executive officer Ogilvy has announced the appointment of Devika Bulchandani as global chief executive officer. In this role, she will be responsible for all aspects of the creative network's business across 131 offices in 93 countries and spanning its advertising, public relations, experience, consulting, and health units. Read More...
MAM | Marketing Madison Media Infinity wins the media AOR of Polycab India Madison World's unit Madison Media Infinity has won the media agency of record for Polycab India. The account was won in a multi-agency pitch involving several rounds of presentations. Polycab India is a manufacturer of wires and cables and a fast growing FMEG (fast moving electrical goods) company with a consolidated turnover of Rs 122+ billion. Read More...
More News From Indian Television
Sun TV's Kavitha Jaubin joins Arha media-owned Aha as VP content & strategy- Tamil Sun TV veteran Kavitha Jaubin has joined Arha media-owned Aha as VP of content & strategy-Tamil. Jaubin confirmed the development to Indiantelevision.com over a call. Jaubin led the content and brand integration at Sun TV, where she served a stint of over 15 years..........Read More...
TRAI recommends MIB should not introduce any fresh regulations in Cable TV distribution sector The Telecom Regulatory Authority of India (TRAI) has recommended to the Ministry of Information & Broadcasting (MIB) that the government should not introduce any new regulations or take any corrective measures to enhance the competition in the cable TV distribution sector...........Read More...
Barc wk 35: News18 India acquires 14% market share, widens lead over competition News18 India continues to be the industry leader in the Hindi TV news space. As per Barc data (Wk 32-35'22, TG: 15+, HSM), News18 India has garnered a 14 per cent market share, which is more than the combined market share of ABP and Zee News.........Read More...
More News From India
» Ranveer Singh and Tamannaah Bhatia vouch for Sugar Cosmetics in latest ad » Dutch city to ban meat ads in world first claim Source: ET Brand Equity
» Sundar Pichai hints at possible layoffs, wants to make Google 20% more efficient » Jovees Herbal signs Parineeti Chopra as brand ambassador Source: Live Mint » Purpose-driven campaigns: Driving 'branded' awareness » Industry experts on whether Meesho's festive campaign strategy is 'Yay' or 'Nay' Source: FE » Apple CEO Tim Cook credits Steve Jobs with fostering culture of privacy Source: BS » Ranveer Singh, Tamannaah Bhatia come together for an ad campaign Source: ET
» Has money for ads, but not salaries: BJP's Shehzad Poonawalla slams AAP Source: India Today
» 2022 Hyundai Venue N Line launched: Check price, mileage, features and more Source: ZeeBiz
» Google Pixel 7 Launch Date Announced, Netflix Ad-Tier Plan Coming Soon And More Source: News18
» UK job search company mocks Rishi Sunak with cheeky advertisement Source: Indian Express
» Allu Arjun to Samantha Prabhu: Why brands are making a beeline for South film stars Source: BT
More National News
» Broadcasters, publishers and platforms pause ads following Queen Elizabeth II's death » John Lewis portrays journey of fatherhood to introduce new slogan Source: The Drum » Marketers look to TikTok's new video ad offerings ahead of this year's busy holiday shopping season » How one startup hopes to decentralize ad exchanges to benefit publishers and agencies Source: Digiday » Hillary Clinton reveals lingerie ad that prompted trademark pantsuit look » Ad campaign targets Latino voters as key bloc for Democrats in midterms Source: The Guardian » Apple Crashes Advertising 'Duopoly': Google And Facebook's Stranglehold Loosening, Report Finds » Record NFL Ad Revenue Could Result In League Scuttling Current TV Deals Source: Forbes
» AMC Networks Consolidates Ad Sales And Distribution, Upping Kim Kelleher To Top Commercial Role As Josh Reader Sets Exit Source: Deadline » YouTube launches an ad-free video player for education Source: The Verge » Karen Grinthal, Veteran Ad Exec, to Exit Warner Bros. Discovery Source: Variety » Oz backers launch ads attacking Fetterman for pulling gun on Black jogger in 2013 Source: NBC News » Australian Wool Innovation grabs attention with new international ad campaign Source: ABC News » YouTube to Add Quizzes, Ad-Free Video Player in Education Push Source: CNet
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