Click here to View in Browser 30 September 2022 Volume 15 Issue No:74   MAM | Marketing HUL MD & CEO's post on Dove's #StopTheBeautyTest campaign evokes mixed reactions Dove's latest campaign questioning society on the beauty-based judgements that young girls are subjected to has been garnering attention, not always for the right reasons however. Read More... MAM | Media And Advertising JKCement celebrates the true spirit of Diwali with '#AndarSeSundar2.0' campaign JKCement WallMaxX has unveiled the new phase of its "#AndarSeSundar" campaign ahead of the festive season. The latest campaign recognises the hard work and selfless dedication of the painting community, who are nothing short of superheroes when it comes to transforming our homes and making them holiday-ready. Read More... MAM | Media And Advertising Honda Motorcycle & Scooter India unveil new campaign 'Scooter Bole Toh Activa' Honda Motorcycle & Scooter India (HMSI) has launched a new campaign "Scooter Bole Toh Activa" for its legendary scooter. The new campaign consists of a captivating song with sing-along lyrics. It shows how Activa has become a household name over the last two decades. Read More... MAM | Media And Advertising Zenith India names Trishul Bhumkar as managing partner Zenith India, the media agency under Publicis Groupe India has appointed Trishul Bhumkar as its managing partner. Trishul will be reporting to Jai Lala and will spearhead business growth and momentum for Zenith India and its clients. Read More... MAM | Media And Advertising Asci names N. S. Rajan as new chairman August One Partners director N. S. Rajan was unanimously elected as chairman of the board of governors of the Advertising Standards Council of India (Asci) on Thursday. The decision was taken at the board meeting following the 36th annual general meeting of the industry's self-regulator. Read More...     Press Releases » What Are the Key Variables for Calculating the Breakeven Formula » What Can You Do With a Master of Arts Degree? » Factors that Contribute to Business Loan Application Rejection » Bollywood actress Nikita Soni endorses leading PR agency Teamology Softech and Media Services More News From Indian Television Hindi GEC tops GEC genre's ad volumes in H1 FY'22: TAM Media report TAM media research's subdivision AdEx India has released the half yearly report for advertising in the general entertainment channel (GEC genre). According to recent data, Hindi GEC tops with 24 per cent share of GEC genre's ad volumes in H1 FY22 and 50 per cent indexed growth was observed. .......Read More... Stepathlon appoints sports industry veteran Nick Rusling as MD Technology-driven fan engagement company, Stepathlon has appointed Nick Rusling, a veteran of the sports industry, as managing director. Rusling will be based in London and will report to CEO & chairman Ravi Krishnan........Read More... Delhi HC stays TDSAT order asking broadcasters to provide OTT content information The Delhi High Court has stayed Telecom Disputes Settlement and Appellate Tribunal (TDSAT) order and the proceedings until the next date of hearing. TDSAT issued an order last week requiring broadcasters to provide information on content available on over-the-top (OTT) platforms.......Read More... More News From India » Travel More, Shop Less: Cleartrip Brand Campaign Hijacks The Festive Season » Harpic vs Domex ad case: Advertiser cannot disparage, defame goods of competitor, says Delhi HC Source: Indian Express » Can roadblock advertising be the Brahmastra for Netflix? » What the highly anticipated 5G rollout means for the gaming industry Source: ET Brand Equity » These Bizarre Ads Seeking Roommates May Make you Want to Leave The Planet » Hero MotoCorp Takes a Dig at Ola With Genius Ad on India's 'Not-first' Electric Scooter Source: News18 » Advertising Standards Council appoints NS Rajan as new chairman Source: Live Mint » Brands blast Twitter for ads next to child pornography accounts Source: ET » No action against Patanjali on misleading ads, says RTI Source: New Indian Express » Gridlogic's Taj Games ropes in Dinesh Karthik as the new brand ambassador Source: Financial Express » Varun Dhawan pulls off Allu Arjun's Srivalli hook step in new ad as he trolls himself. Watch Source: India Today » Patanjali told to remove misleading advertisements from media Source: The Hindu   More National News » 'Seriously, give us a break' – marketers unimpressed by touted cost of Netflix ads » Bubble champions the realities of parenting with witty billboard ads Source: The Drum » Future of TV Briefing: TV advertisers have cut back on this year's upfront deals » 'Harder to dispute': Ebiquity CEO on why advertisers are slowing spending in the Google-Facebook duopoly Source: Digiday » Apple removed The OG App from the App Store for unauthorized access of Instagram's services Source: TC » Is Local OTT Ad Spending About to Surpass Traditional TV? Source: TV Technology » Google Is Still Failing to Label Many Ads From Anti-Abortion Centers Source: Bloomberg » The Great Advertising Redux – Industry Voices: Buffone Source: Fierce Video » Showrunners Group Pressures Studios to Put 'Thought Into Action' on Abortion in New Ad Source: Variety » HbbTV Symposium 2022 to focus on Targeted Advertising, DVB-I and new services Source: Broadband TV News » Activists subvert poster sites to shame aviation and ad industries Source: The Guardian » New Research Shows Job Ads Deter Applicants Age 40 And Older Source: Forbes To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.