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28 September 2022 Volume 15 Issue No:72
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MAM | Marketing

Truecaller introduces ad tools for advertisers to engage with 320 mn people
Truecaller Ads has announced the launch of their new product range that aims to enable marketers to meet their objective needs across the funnel. Extending its platform towards mobile advertising and serving as a connecting dot between brands and potential customers.
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MAM | Marketing

Mruci strengthens India leadership; appoints S Sinha & S Gupta as new members on the board
Media Research Users Council India (Mruci) held its 28th annual general meeting (AGM) on Tuesday via video conferencing. Mediabrands CEO – India Shashidhar Sinha and Jagran Prakashan director Shailesh Gupta will continue in their respective roles as chairman and vice chairman of Mruci.
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MAM | Media And Advertising
Mondelez India partners with Oreo to launch new campaign #Bringback2011
Oreo announced the launch of its new #BringBack2011 campaign to spark millions of playful moments amidst cricket-loving Indians. #Bringback2011 is a fun idea that combines Oreo, cricket, and MS Dhoni in an unusual way.
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MAM | Marketing
ITC's Dark Fantasy partners with Brodha V to launch 'The Vanilla Fills Anthem'
ITC Foods' Sunfeast Dark Fantasy Vanilla Fills crème biscuits were launched with the endeavour to bring the signature experience to the vanilla crème and dark shell biscuit segment.
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MAM | Marketing
Wieden Kennedy onboards Shreekant Srinivasan as business head, Delhi
Continuing its rejuvenated India ambitions, W+K India has appointed Shreekant Srinivasan as head of business for the agency's Delhi office. In his new role, he will lead the new business agenda as well as head the account management function for the office.
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Press Releases
» What Are the Key Variables for Calculating the Breakeven Formula
» What Can You Do With a Master of Arts Degree?
» Factors that Contribute to Business Loan Application Rejection
» Bollywood actress Nikita Soni endorses leading PR agency Teamology Softech and Media Services
More News From Indian Television
Prasar Bharti collaborates with IIT Kanpur for direct-to-mobile broadcasting project
Today, there is a shift in viewing habits from linear television to OTT and from theatres to OTT. The rise in content creation is leading to more and more jobs for people. With the arrival of 5G, there is the possibility of direct-to-mobile broadcasting.......Read More...
OTT streaming services are most popular entertainment than traditional TV: Magnite Asia MD Gavin Buxton
Creating a great ad experience and monetising all ad formats is the biggest challenge for media owners and brands today. Major global streaming platforms like Netflix and Disney+ are planning to roll out exclusive advertising solutions in 2023.......Read More...
Colors Marathi announces fourth season of 'Bigg Boss'
Colors Marathi is all set to roll out the fourth season of Bigg Boss Marathi, hosted by versatile actor-director-producer Mahesh Manjrekar. Bigg Boss Marathi 4, powered by Airtel and special partners A23 & Finolex Pipes, will make a grand debut at 7 p.m.......Read More...
More News From India
» How Mark Zuckerberg has lost more than half of his fortune in just one year
» Brands review data privacy policies after $1.2 million Sephora settlement
Source: Live Mint
» Gridlogic's Taj Games ropes in Dinesh Karthik as the new brand ambassador
» Truecaller unveils new ad tools for advertisers
Source: Financial Express
» What the highly anticipated 5G rollout means for the gaming industry
» BE Exclusive: RedBus makes connectivity easier with Allu Arjun in new ad
Source: ET Brand Equity
» Netflix and Disney poised to shake up TV ad world
Source: ET
» Varun Dhawan pulls off Allu Arjun's Srivalli hook step in new ad as he trolls himself. Watch
Source: India Today
» Shah Rukh Khan wanted to remarry Gauri Khan back in the 90s, watch video
Source: Indian Express
» Patanjali told to remove misleading advertisements from media
Source: The Hindu
» Ad spends likely to get double-digit boost as festive cheer returns
Source: BS
» Man's Newspaper Ad About Losing Death Certificate Has Twitter in Disbelief
Source: The Quint
» Netflix and Disney poised to shake up TV ad world
Source: Telecom
 
More National News
» Bubble champions the realities of parenting with witty billboard ads
» The Drum launches Anatomy of an Ad podcast series to delve into creative trends
Source: The Drum
» Future of TV Briefing: TV advertisers have cut back on this year's upfront deals
» 'Harder to dispute': Ebiquity CEO on why advertisers are slowing spending in the Google-Facebook duopoly
Source: Digiday
» HbbTV Symposium 2022 to focus on Targeted Advertising, DVB-I and new services
Source: Broadband TV News
» The OG App promises you an ad-free Instagram feed
Source: TC
» Activists subvert poster sites to shame aviation and ad industries
Source: The Guardian
» Ad-Spend Tracker MediaRadar Wins Investments From Thompson Street Capital, Endicott Capital
Source: Variety
» New Research Shows Job Ads Deter Applicants Age 40 And Older
Source: Forbes
» Alcohol Delivery Company Drizly Debuts Ad Platform, Hires New Marketing Chief
Source: WSJ
» Georgia Tech fires Geoff Collins after 1-3 start to fourth season, AD also ousted amid upheaval
Source: CBS Sports
» Lake hits Arizona airwaves with multi-million dollar ad buy
Source: NBC News
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