Click here to View in Browser 27 September 2022 Volume 15 Issue No:71   MAM | Marketing upGrad names Srikanth Iyengar as CEO - workforce development for North America & Europe Edtech major upGrad announced the appointment of Srikanth Iyengar as the CEO of workforce development, effective September 2022. Srikanth has over two decades of work experience spanning North America and Europe. Read More... iWorld | OTT Prime Video onboards Varun Dhawan as its first #PrimeBae Varun Dhawan has been named as the first "#PrimeBae" on Prime Video. Dhawan will make sure that the hordes of Prime Video fans are the first Bae (Before Anyone Else') to learn about the upcoming Prime Video projects, in addition to being the first to get their hands on all the news and updates about them. Read More... MAM | Marketing Fujifilm Instax launches festive campaign 'Print your moment' featuring Milind Soman Fujifilm India has kickstarted its festive season campaign with celebrity Milind Soman. The campaign, which is currently live across out of home and digital platforms, aims to highlight the timeless significance of printed memories, with the slogan "Print your moment." Read More... MAM | Marketing Meesho clocks 87.6 lakh orders on day one of festive season sale Meesho recorded 87.6 lakh orders on the first day of its festive season event, 'Mega Blockbuster Sale.' This is the highest number of orders recorded by the company on a single day. It reached 80 per cent from day one of the previous year's sale. Read More... MAM | Marketing Art-E MediaTech bags social media mandate for IndiaMART IndiaMART has awarded its social media mandate to Noida-based full-stack agency, Art-E MediaTech. The partnership will be an essential step for IndiaMART in reinforcing its brand communication with its digital audience in a more strategic and effective manner. Read More...     Press Releases » What Are the Key Variables for Calculating the Breakeven Formula » What Can You Do With a Master of Arts Degree? » Factors that Contribute to Business Loan Application Rejection » Bollywood actress Nikita Soni endorses leading PR agency Teamology Softech and Media Services More News From Indian Television I&B discusses strategies for unleashing M&E's potential with industry experts Development of the audio-visual sector requires industry-friendly policies, collaboration, and regular interaction between the government and industry stakeholders. On Monday, a meeting in Mumbai was organised by the National Film Development Corp......Read More... PlayerzPot to cross 10 crore users by March 2023, aims to become top fantasy and casual gaming platforms in next five years: Sunil Yadav Co-founded by Yogesh Doiphode and Mitesh Gangar in 2015, PlayerzPot is a fantasy sport which blends the excitement and thrill of real-world sports with fantasy gaming. Whether it is cricket, football, kabaddi, basketball and baseball, it allows players to experience their favourite games on multiple levels, along with earning real money........Read More... Zee Bangla Cinema unveils new brand identity Zee Bangla Cinema, India's leading Bengali-movie channel, will commemorate its decade-long journey with a new brand identity. Unveiled in time for the upcoming festive season, the evocative all-new brand identity highlights how movies have the power to make everything magical........Read More... More News From India » BE Exclusive: RedBus makes connectivity easier with Allu Arjun in new ad » JioMart sets the festive mood with latest campaign Source: ET Brand Equity » Ad volumes on the GEC genre saw a 50% rise in H1'22 from H1'21: TAM AdEx » Ad volumes on the GEC genre saw an indexed growth of 50% in H1, 2022 over H1, 2020: TAM AdEx Source: Financial Express » Behind YouTube's decision to share Shorts ad revenue Source: Live Mint » Netflix and Disney poised to shake up TV ad world Source: ET » Varun Dhawan pulls off Allu Arjun's Srivalli hook step in new ad as he trolls himself. Watch Source: India Today » Shah Rukh Khan wanted to remarry Gauri Khan back in the 90s, watch video Source: Indian Express » Patanjali told to remove misleading advertisements from media Source: The Hindu » Ad spends likely to get double-digit boost as festive cheer returns Source: BS » Man's Newspaper Ad About Losing Death Certificate Has Twitter in Disbelief Source: The Quint » Netflix and Disney poised to shake up TV ad world Source: Telecom   More National News » Ad of the Day: Shelter mocks the government for its cost of living 'hacks' » The Drum launches Anatomy of an Ad podcast series to delve into creative trends Source: The Drum » How The Independent is getting brands on board to advertise against breaking news » As the economy wobbles, advertisers and publishers at the top end of the market go more and more direct Source: Digiday » Sanofi teams up with Tiger Pistol for pharmacy-level social media campaigns after consumer med blunders Source: Fierce Pharma » Campaigns spend over $6.4 billion on ads for 2022 elections, making race one of the most expensive ever Source: CNBC » Activists subvert poster sites to shame aviation and ad industries Source: The Guardian » Ad-Spend Tracker MediaRadar Wins Investments From Thompson Street Capital, Endicott Capital Source: Variety » New Research Shows Job Ads Deter Applicants Age 40 And Older Source: Forbes » Alcohol Delivery Company Drizly Debuts Ad Platform, Hires New Marketing Chief Source: WSJ » Georgia Tech fires Geoff Collins after 1-3 start to fourth season, AD also ousted amid upheaval Source: CBS Sports » Local OTT Ad Revenue to Hit $2.8B by 2024 Source: TV Technology To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.