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27 May 2022 Volume 14 Issue No:88

MAM | Media And Advertising

Wavemaker wins Amazon's Audible global media account
Amazon's audio storytelling platform Audible has consolidated its media investment with GroupM's agency Wavemaker. The brand has signed the agency for an integrated global media account with an aim to streamline its global marketing initiatives.

MAM | Marketing

WATConsult wins creative & social media mandate for CarDekho
An Isobar company and the globally awarded hybrid digital agency from Dentsu India, WATConsult has bagged the creative and social media mandate for CarDekho, India's biggest digital automotive solutions provider.

MAM | Media And Advertising

Google appointed Durga Raghunath as India's news partnerships head
According to a LinkedIn update, Google has appointed Durga Raghunath as head of news partnerships - India. Previously, she was the head of digital at Times of India associated with Times Internet.
MAM | Marketing
Dentsu appoints Saagar Sethi to lead Amplifi in India
Dentsu India appointed Saagar Sethi as the president of its supply side management platform, Amplifi. Saagar stepped into the role in April 2022, as part of the increased media leadership roster across Dentsu India.
MAM | Digital
Art-E Mediatech bags digital mandate for Hisense
The full stack agency Art-E Mediatech on Thursday has won the digital mandate for Hisense. As a part of this partnership, Art-E Mediatech will now be responsible for Hisense's partner in strategy formulation and social media strategy, media buying, influencer marketing and website related services.
Press Releases
» HistoryTV18 premieres season 8 of #RoadTrippinWithRnM
» Digital channel Zindagi to launch on DTH platforms as a value-added service
» Punjabi Fever becomes Delhi's favourite Radio station in no time with the highest TSL!
» News Nation Network launches new show 'Guru Dev'
More News From Indian Television
Uptake of free DTH has come down since major broadcasters left: Punit Goenka
The uptake of free direct-to-home services has come down since the major broadcaster networks collectively left the platform on 1 April, stated Zee Entertainment Enterprises Limited managing director and chief executive officer Punit Goenka during an earnings call...............Read More...
Indian SVOD audience consumes content in more than four languages: Study
The Indian subscription video-on-demand (SVOD) audience consumes content in 4.6 languages on an average, found a study by media consulting firm Ormax Media. The presence of widely available subtitling and dubbing options available on SVOD platforms makes it much easier for audiences to watch content outside their native language. ........... Read More...
ZEE Hindustan launches marketing campaign to create brand recognition
Zee Hindustan has launched a prelude for the marketing campaign with 3D model installation of 8feet tall mic in prime locations of Delhi, Lucknow, and Indore such as Nehru place market, Indore Airport and Lucknow. This is also followed by a brand campaign in Delhi across three metro lines, 300 cabs and 500 autos..............Read More...
More News From India
» Aditya Birla-owned Navyasa by Liva launches TV ad with Deepika Padukone
» ASCI revises codes for more inclusivity in ads
Source: Livemint
» Big tech ad revenue growth to taper as pandemic bubble pops: analyst
» Mobile ad spends plunge as Chinese firms pull the plug

Source: ET

» Lowest ad volumes registered during match 21 to match 40 of IPL 15: TAM report
» Karan Veer Mehra empowers himself on equity market in StockEdge's new ad

Source: ET Brand Equity

» akudo rolls out its new ad campaign #NotSafeToSave
» ASCI expands horizon; bats for greater inclusion in advertising
Source: Financial Express
» Event Announcement: Impact of India's New Cybersecurity Directions; June 2nd #Ad
Source: Medianama
» 1 in 2 citizens surveyed, says received ads based on private conversation
Source: BS
» 'No Make-Up Brand Would Put Me in Their Ad Film': Sunny Leone
Source: News18
» US Senate's new bill may force Google, Facebook to break up online advertising business

Source: TOI

» Social media hammered by mounting questions over advertising
Source: New Indian Express
» Ad industry stalwarts Piyush Pandey and Shashi Sinha remember Anant Rangaswami

Source: CNBC TV18

More National News
» S'more product lead & Ad Club honoree Regina Guinto on the influencer-fueled future
» Paddy Power's cringeworthy coffee ad excuses relatable awkwardness
Source: The Drum
» The Latest Social Media Ad Types To Explore In 2022
» Digital Ad Stocks Had A Tough Year So Far. What Next?
Source: Forbes
» Snap Plunges, And There Goes Social Media's Online Ad Biz
Source: WSJ
» Conservative nonprofit launches ad campaign targeting bills over Big Tech censorship
Source: Fox News
» Google hit by second UK antitrust probe into online ad dominance
Source: CNBC
» Hole in your budget: is the most annoying ad of the election also the most effective?
Source: The Guardian
» TV Ad Chiefs Press Madison Avenue to Gaze Into Future, Not the Present

Source: Variety

» A harsh new ad hitting Elise Stefanik tests 'replacement' attack
Source: Washington Post
» Broadcasters benefit from ad dollar shift to digital TV
Source: eMarketer
» TiVo aims to bridge CTV and linear for marketers
Source: Fierce Video
» Most Disney+ subscribers will shift to ad-supported tier, company predicts
Source: Digital TV Europe
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