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20 May 2022 Volume 14 Issue No:83

MAM | Marketing

Club app aids older people to network, learn and share their creations: Founder Tapan Mishra
In a first, online startup community for older adults, Evergreen Club has rolled out a social networking platform exclusively for the 50 plus populace called 'Club'. Designed specifically to create a safe space for the elderly, the 'Club' app aids them to network.

MAM | Media And Advertising

Ki Mobility hands over media AOR to Madison Media Omega
The digital subsidiary of TVS Automobile Solutions Ki Mobility has appointed Madison World's Madison Media Omega for its media AOR. The account was won in a multi-agency pitch.

MAM | Marketing

PivotRoots acquires DeepFlux
The digital marketing agency, PivotRoots has acquired DeepFlux, a MarTech consultancy, for an undisclosed amount. The company will integrate DeepFlux into its Martech lab and consulting division, PivotConsult, in line with its vision to build a result-oriented marketing lab of the future.
MAM | Marketing
CarDekho appoints Parthasarathy VS as independent director
Auto-tech company CarDekho Group has appointed Parthasarathy Vankipuram Srinivas as an independent director. The appointment is in line with the company's objective of strengthening its board and overall corporate governance within the CarDekho Group.
iWorld | Enews
Pepper Content partners with Skillshare to grow the creator economy
The SaaS marketplace Pepper Content has announced its partnership with Skillshare, an online learning creative community. The vision behind this association is to empower creators. Together these two platforms aims to help creators upgrade their skill sets and deliver engaging in-depth content.
Press Releases
» News Nation Network launches new show 'Guru Dev'
» Bollywood Stars Get On a 50cc Moped
» Best Jobs For Indians In the USA
» Asianet News' digital business turns profitable
More News From Indian Television
Programmatic is enabling the transition of OTTs to open internet: Tejinder Gill
Global technology platform The Trade Desk helps marketers advertise on the 'open internet' i.e., outside the ecosystems of Google and Facebook. The Trade Desk can deliver campaigns across a multitude of devices such as computers, mobile devices, OTT, connected TV (CTV) to reach quality audiences at scale via video, audio, display and native ads............Read More...
Nxtdigital records revenue of Rs 1152.19 crore for FY22
Nxtdigital Ltd on Wednesday announced the results for financial year 2022. The media and communications company recorded revenue of Rs 1,152.19 crore for the year ending 31 March, registering a growth of 14.3 per cent year-on-year.......... Read More...
Marvel Studios signs 20-year deal with Stan Lee Universe
Marvel Studios has signed a 20-year deal with Stan Lee Universe to license the name and likeness of Lee for use in future feature films and television productions, as well as Disney theme parks, various experiences and merchandising....... Read More...
More News From India
» Ad fraud rates in India decrease by 5 per cent YoY: Report
» Rajkummar Rao helps traders in the first Lendingkart campaign

Source: ET Brand Equity

» Finolex Cables announces Kartik Aaryan and Kiara Advani as brand ambassadors
» Is DD FreeDish impacting the pay TV market in India?
Source: Livemint
» Celebrities must do their homework before endorsing crypto, says ad body
» Twitter ad business could surge as advertisers pin hope on Elon Musk

Source: ET

» Gizmore ropes in cricketer Dinesh Karthik as its brand ambassador
» Google's ad customisation model may not find takers
Source: Financial Express
» Amid takeover, Twitter woos worried advertisers with premium video content
Source: BS
» Apple's new 'privacy' ad for iPhone makes you seriously think about your data
Source: Indian Express
» Disney+ stops advertisement from preschool content

Source: India TV News

» After SEBI, Ad Council tells celebrities to check before endorsing cryptocurrency products

Source: TOI

» SEBI and ASCI mull regulation of celebrity crypto advertisements
Source: BT
More National News
» TikTok's new ad product gives creators a chance to partner with marketers on branded content
» New Apple ad targets data brokers
Source: TC
» Apple hammers tech rivals in ad criticizing everyday auctions of personal data
» Ad of the Day: Katy Perry replaces Snoop Dogg with a rendition of the Just Eat jingle
Source: The Drum
» Apple's Privacy Changes Slashed Ad ROI 38%. This Company Says They Can Fix It
» Can Prime Time TV Survive The Mass Exodus From Live TV Viewing?
Source: Forbes
» In-game advertising experts question Microsoft and Sony's gaming advertising plans
Source: Digiday
» Hole in your budget: is the most annoying ad of the election also the most effective?
Source: The Guardian
» TV Ad Chiefs Press Madison Avenue to Gaze Into Future, Not the Present

Source: Variety

» Ad campaign fails to improve Manitoba's COVID-19 booster shot standing vs. rest of Canada
Source: CBC
» McDonald's and Wendy's sued for burger ads that mislead on size
Source: BBC
» Ad-supported Disney+ will lean on company's success with Hulu
Source: Fierce Video
» German advertising market on the road to recovery
Source: Broadband TV News
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