Click here to View in Browser 19 May 2022 Volume 14 Issue No:82 iWorld | Social Media The Twitter-Elon Musk tussle: To be 'bot' or not The Twitter acquisition drama has been playing out- where else but on Twitter- on a daily basis (or hourly, if you go by Musk's tweets) for the last several weeks. The latest in the Elon Musk-Twitter saga is that the Twitter Inc board has decided to go ahead and enforce its $44 billion agreement to be bought by Elon Musk. Read More... MAM | Marketing Blink Digital forays into NFTs and metaverse Blink Digital has announced its full-fledged footing into the decentralised world that will cover metaverse, NFTs and web3 applications. The integration of virtual reality, augmented reality with social media is laying the foundation for the open and transparent ecosystem to connect and interact with each other. Read More... MAM | Media And Advertising Pidilite onboards Art-E Mediatech as digital technology partner The full stack agency Art-E Mediatech has won the digital technology partner mandate for Pidilite Industries Ltd, a market leader in adhesive, industrial and construction chemicals, and art material. The partnership focuses on building a strategic and streamlined digital brand experience for Pidilite. Read More... MAM | Marketing YS Guleria resigns from Honda Motorcycle and Scooter India Industry veteran YS Guleria has resigned from the position of director, sales and marketing, Honda Motorcycle and Scooter India (HMSI). He will continue in his position with HMSI till June. He has been associated with the company ever since its inception and has moved after two decades. Read More... MAM | Media And Advertising Drip Capital appoints Shweta Madhusudhan as global head, talent development & compensation Digital cross-border trade finance platform Drip Capital Inc. has announced that Shweta Madhusudan has joined its leadership team as global head, talent development and compensation. The platform provides financing solutions to small and medium businesses (SMBs), Read More...   Press Releases » News Nation Network launches new show 'Guru Dev' » Bollywood Stars Get On a 50cc Moped » Best Jobs For Indians In the USA » Asianet News' digital business turns profitable More News From Indian Television Programmatic is enabling the transition of OTTs to open internet: Tejinder Gill Global technology platform The Trade Desk helps marketers advertise on the 'open internet' i.e., outside the ecosystems of Google and Facebook. The Trade Desk can deliver campaigns across a multitude of devices such as computers, mobile devices, OTT, connected TV (CTV) to reach quality audiences at scale via video, audio, display and native ads............Read More... Nxtdigital records revenue of Rs 1152.19 crore for FY22 Nxtdigital Ltd on Wednesday announced the results for financial year 2022. The media and communications company recorded revenue of Rs 1,152.19 crore for the year ending 31 March, registering a growth of 14.3 per cent year-on-year.......... Read More... Marvel Studios signs 20-year deal with Stan Lee Universe Marvel Studios has signed a 20-year deal with Stan Lee Universe to license the name and likeness of Lee for use in future feature films and television productions, as well as Disney theme parks, various experiences and merchandising....... Read More... More News From India » Ad fraud rates in India decrease by 5 per cent YoY: Report » Rajkummar Rao helps traders in the first Lendingkart campaign Source: ET Brand Equity » Finolex Cables announces Kartik Aaryan and Kiara Advani as brand ambassadors » Is DD FreeDish impacting the pay TV market in India? Source: Livemint » Celebrities must do their homework before endorsing crypto, says ad body » Twitter ad business could surge as advertisers pin hope on Elon Musk Source: ET » Gizmore ropes in cricketer Dinesh Karthik as its brand ambassador » Google's ad customisation model may not find takers Source: Financial Express » Amid takeover, Twitter woos worried advertisers with premium video content Source: BS » Apple's new 'privacy' ad for iPhone makes you seriously think about your data Source: Indian Express » Disney+ stops advertisement from preschool content Source: India TV News » After SEBI, Ad Council tells celebrities to check before endorsing cryptocurrency products Source: TOI » SEBI and ASCI mull regulation of celebrity crypto advertisements Source: BT   More National News » TikTok's new ad product gives creators a chance to partner with marketers on branded content » New Apple ad targets data brokers Source: TC » Apple hammers tech rivals in ad criticizing everyday auctions of personal data » Ad of the Day: Katy Perry replaces Snoop Dogg with a rendition of the Just Eat jingle Source: The Drum » Apple's Privacy Changes Slashed Ad ROI 38%. This Company Says They Can Fix It » Can Prime Time TV Survive The Mass Exodus From Live TV Viewing? Source: Forbes » In-game advertising experts question Microsoft and Sony's gaming advertising plans Source: Digiday » Hole in your budget: is the most annoying ad of the election also the most effective? Source: The Guardian » TV Ad Chiefs Press Madison Avenue to Gaze Into Future, Not the Present Source: Variety » Ad campaign fails to improve Manitoba's COVID-19 booster shot standing vs. rest of Canada Source: CBC » McDonald's and Wendy's sued for burger ads that mislead on size Source: BBC » Ad-supported Disney+ will lean on company's success with Hulu Source: Fierce Video » German advertising market on the road to recovery Source: Broadband TV News To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.