Click here to View in Browser 17 May 2022 Volume 14 Issue No:81 MAM | Marketing HCPL acquires a majority stake in skincare brand Dr. Sheth's The parent company of Mamaearth and The Derma Co., Honasa Consumer has acquired skincare brand Dr. Sheth's. Through this acquisition, the company has control of the majority stake in Dr. Sheth's at a valuation of Rs 28 crore. The primary round of funds will be directed to accelerate future growth of the brand. Read More... MAM | Marketing Rage Coffee rebrands its visual identity Homegrown FMCG brand Rage Coffee has announced the launch of its rebranded logo, colors, aesthetics, and packaging. The brand comes with a new visual identity to create a more enhanced connection with a wider and more evolved audience through this modern brand ambiance. Read More... MAM | Marketing Eureka Forbes ropes in Madhuri Dixit for new campaign Eureka Forbes has launched a new campaign with Madhuri Dixit for its leading product Aquaguard. The campaign is planned by Taproot Dentsu and produced by YellowLifafa with the tagline 'pani mein Zinc aisa kahaan hota hai… jahan Aquaguard hota hai.' Read More... MAM | Media And Advertising Wunderman Thompson Mumbai appoints Anurag Tandon as managing partner Wunderman Thompson India has appointed Anurag Tandon as its managing partner to lead its Mumbai operations, effective 16 May. In his new role, Tandon will focus on growing the client base in Mumbai and closely work with teams on providing business solutions for brands by leveraging the agency's capabilities of creative. Read More... MAM | Marketing Verve Media bags social media mandate for Spring Bio Solutions The client solution company Spring Bio Solutions has assigned its social media duties to Verve Media. The media agency will be responsible for the company's social media management, digital creative designing and brand recognition. Read More... MAM | Media And Advertising Carat India appoints Vasim Rakhangi as AVP - strategy Further strengthening its leadership team, Carat India - the media agency from the house of dentsu India - has appointed Vasim Rakhangi as associate vice president - strategy for North and East. He will report into Carat India CEO Anita Kotwani. Read More...   Press Releases » Best Jobs For Indians In the USA » Asianet News' digital business turns profitable » News Nation begins on-ground activity to increase brand engagement » Republic Media Network's interview with Ukraine president garners 600 mn impressions More News From Indian Television AMG Media Networks to acquire 49 per cent stake in QBM AMG Media Networks Ltd, a part of Adani Enterprises Ltd, has signed definitive agreements with Quintillion Media Ltd and Quintillion Business Media Ltd to acquire 49 per cent stake in Quintillion Business Media (QBM). ............Read More... Vidnet'22: Industry experts talk about availability of original content remain unexplored in OTT space Over the top, commonly known as OTT, has come a long way in the last five years. According to a new report by independent transaction advisory firm RBSA Advisors, India's streaming market is predicted to be worth $15 billion by 2030 and out of which the video market will grow to $12.5 billion size and the audio will be $2.5 billion............... Read More... We aim to double our current subscriber base: OIL CEO Yugal Kishore Sharma OneOTT Intertainment Ltd (OIL), the broadband subsidiary of NxtDigital Ltd (NDL), the media vertical of the Hinduja Group crossed one million wired home broadband subscribers. OIL added over 200,000 subscribers in the fourth quarter of FY22 recording a growth of 65 per cent over FY21............ Read More... More News From India » Google's ad customisation model may not find takers » Nua launches #GoWithYourFlow campaign with Deepika Padukone Source: Financial Express » Stayfree encourages women to fulfil their dreams in new ad film » 'Taking the pistachio' - Tesco rapped by advertising watchdog over mobile phone ads Source: ET Brand Equity » Twitter ad business could surge as advertisers pin hope on Elon Musk » ADIF backs Delhi Hight Court observations on trademarks in Google Ads Source: ET » Amid takeover, Twitter woos worried advertisers with premium video content » Apple stops accepting payments using credit cards issued by Indian banks Source: BS » Mukesh Ambani's Reliance to acquire dozens of brands in $6.5 billion consumer goods play: Report Source: Livemint » Booking.com, Google encashing on goodwill of MakeMyTrip: Delhi High Court Source: Medianama » Man touches live wire drawn for ad hoarding at bus shelter, dies Source: TOI » Explained: What Chandigarh's advertisement control Act says about posters, banners in city Source: Indian Express » Alia Bhatt Slammed For Chocolate, Soft Drink Ads After Saying She Doesn't Eat Sugar Source: News18   More National News » Connected TVs Surpass Mobile In Share Of Video Ad Impressions For First Time » Podcast Advertising: Keeping Influencer Marketing Relevant Source: Forbes » For its ad-based model to succeed, Netflix needs to buy Roku » ASA bans Tesco Mobile 'shiitake,' 'pistachio' and 'fettucine' ads Source: The Drum » Netflix could launch streaming with ads even sooner than we expected » Eddy Cue reportedly has bigger plans for Apple's billion-dollar streaming and ads business Source: The Verge » ITV warns of ad slump but is on track with new streaming brand launch Source: The Guardian » Google will allow users control how ads are personalized on Search, YouTube and elsewhere Source: TC » Warner Bros. Discovery Aims to Use Sports to Snatch Primetime Ad Dollars From Broadcasters Source: Variety » 94% of TV Ads Reached Only 55% of Linear TV Audiences Source: TV Technology » Netflix stands to make billions from ads—and other platforms will follow Source: Fortune » Discovery+ ad-supported tier joins The Roku Channel Source: Fierce Video » Brooks touts NRA endorsement in new ad Source: The Hill To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.