Click here to View in Browser 16 May 2022 Volume 14 Issue No:80 MAM | Marketing Working towards increasing penetration of kits from 17% to 26% by 2026: Prega News' Joy Chatterjee Mothers everywhere and, perhaps, more so in India are held to unreasonably high standards, wherein they are expected to lean in at work whilst remaining primarily responsible for the domestic front. Read More... MAM | Marketing Swiggy announces acquisition of Dineout from Times Internet Marking its foray into the high-use dining out category, Swiggy India on Saturday announced that it has entered into a definitive agreement with Times Internet to acquire its dining out and restaurant tech platform, Dineout. Read More... MAM | Marketing Sociowash bags digital mandate for Viacom18's music and English entertainment brands marketing agency Sociowash has won the digital marketing mandate for Viacom18's music brands MTV Beats, VH1 and KaanPhod, English entertainment brands Colors Infinity and Comedy Central, and multiformat content destination Fully Faltoo YouTube channel, with NFT marketplace fullyfaltoonft.com. Read More... MAM | Marketing Knight Riders Group acquires Abu Dhabi franchise in UAE T20 League UAE's T20 League has announced that Knight Riders Group has acquired the rights to own and operate the Abu Dhabi franchise and will set up Abu Dhabi Knight Riders (ADKR) as a part of the UAE's flagship T20 league. Read More... MAM | Marketing Purplle launches new campaign featuring Sara Ali Khan The leading beauty e-commerce platform Purplle.com has launched its latest brand campaign featuring bollywood actress Sara Ali Khan. With this campaign the brand aims to position itself as "Har Indian Ka Beauty Destination". Read More...   Press Releases » Best Jobs For Indians In the USA » Asianet News' digital business turns profitable » News Nation begins on-ground activity to increase brand engagement » Republic Media Network's interview with Ukraine president garners 600 mn impressions More News From Indian Television Republic TV's Bhasker Das joins Unica Token Bhaskar Das has started his new innings after resigning from the post of chief strategy officer in the Republic Media Network recently, according to a media report. He has now joined NFT (Non-fungible token) start-up 'Unica Token' as a director- content creation.. ..............Read More... Instagram shares top trends and themes from Indian Memeaverse Photo sharing site Instagram has revealed that memes have become a pivotal part of pop culture on the platform and it shared the top trends and themes from the memeaverse in India. Comedy, crypto, gaming and astrology memes are the most popular memes on Instagram.............. Read More... Colors Tamil to telecast classic serials on 16 May Colors Tamil is all set to launch two hit shows - Kolangal and Thendral, starting this 16 May 2022. The channel will telecast the shows from 1-2 pm and 2-3 pm respectively. Commenting on the occasion, Colors Tamil Business Head Rajaraman S said, "Colors Tamil has always believed in showcasing narratives that revolve around strong female characters and celebrate women and their families. ............ Read More... More News From India » Google's ad customisation model may not find takers » Nua launches #GoWithYourFlow campaign with Deepika Padukone Source: Financial Express » Stayfree encourages women to fulfil their dreams in new ad film » 'Taking the pistachio' - Tesco rapped by advertising watchdog over mobile phone ads Source: ET Brand Equity » Twitter ad business could surge as advertisers pin hope on Elon Musk » ADIF backs Delhi Hight Court observations on trademarks in Google Ads Source: ET » Amid takeover, Twitter woos worried advertisers with premium video content » Apple stops accepting payments using credit cards issued by Indian banks Source: BS » Mukesh Ambani's Reliance to acquire dozens of brands in $6.5 billion consumer goods play: Report Source: Livemint » Booking.com, Google encashing on goodwill of MakeMyTrip: Delhi High Court Source: Medianama » Man touches live wire drawn for ad hoarding at bus shelter, dies Source: TOI » Explained: What Chandigarh's advertisement control Act says about posters, banners in city Source: Indian Express » Alia Bhatt Slammed For Chocolate, Soft Drink Ads After Saying She Doesn't Eat Sugar Source: News18   More National News » Connected TVs Surpass Mobile In Share Of Video Ad Impressions For First Time » Podcast Advertising: Keeping Influencer Marketing Relevant Source: Forbes » For its ad-based model to succeed, Netflix needs to buy Roku » ASA bans Tesco Mobile 'shiitake,' 'pistachio' and 'fettucine' ads Source: The Drum » Netflix could launch streaming with ads even sooner than we expected » Eddy Cue reportedly has bigger plans for Apple's billion-dollar streaming and ads business Source: The Verge » ITV warns of ad slump but is on track with new streaming brand launch Source: The Guardian » Google will allow users control how ads are personalized on Search, YouTube and elsewhere Source: TC » Warner Bros. Discovery Aims to Use Sports to Snatch Primetime Ad Dollars From Broadcasters Source: Variety » 94% of TV Ads Reached Only 55% of Linear TV Audiences Source: TV Technology » Netflix stands to make billions from ads—and other platforms will follow Source: Fortune » Discovery+ ad-supported tier joins The Roku Channel Source: Fierce Video » Brooks touts NRA endorsement in new ad Source: The Hill To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.