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13 May 2022 Volume 14 Issue No:79

MAM | Media And Advertising

Zepto hits a six at IPL with its new campaign
The grocery delivery app Zepto has launched its latest brand campaign at the IPL which made it the most talked about brands. Created by L&K Saatchi and Saatchi, the campaign is rooted in the fact that time is seen as an expandable commodity in India.

MAM | Marketing

Publicis Media Services bolsters leadership team with key appointments
Publicis Media Services, a part of Publicis Groupe India on Thursday announced key appointments in data sciences & performance marketing. Rajesh Viswanath has joined as senior vice president, data sciences while Vivek Tyagi has been brought in as the head of performance marketing.

MAM | Marketing

Tata Sons onboards Campbell Wilson as CEO and MD of Air India
Tata Sons on Thursday appointed Campbell Wilson as CEO and managing director of Air India. Wilson headed Singapore Airlines' budget carrier Scoot prior to joining the Indian carrier. The Air India board approved the appointment subject to requisite regulatory approvals, the group said in a statement.
MAM | Media And Advertising
Titus Upputuru and Ayesha Ghosh exit Taproot dentsu
Taproot dentsu's national creative director Titus Upputuru and chief executive officer Ayesha Ghosh have moved on from the agency. The development was confirmed by dentsu Creative India CEO Amit Wadhwa in a statement to
MAM | Marketing
FIFA World Cup 2022: Vivo announces its partnership as official sponsor
Vivo announces its partnership with the most prominent international football tournament, the FIFA World Cup Qatar 2022™, as the official sponsor and the official smartphone. Vivo aspires to connect fans around the world with the FIFA World Cup Qatar 2022™.
Press Releases
» Best Jobs For Indians In the USA
» Asianet News' digital business turns profitable
» News Nation begins on-ground activity to increase brand engagement
» Republic Media Network's interview with Ukraine president garners 600 mn impressions
More News From Indian Television
CNN-News18 grows its market share in English news market: Barc
CNN-News18 has garnered 29 per cent market share in the in India urban plus rural AB 15+ segment, according to the data shared by Broadcast Audience Research Council (Barc). The channel also registered a share of 37.3 per cent in the English news market as per the data (TG+22 week 15-18'22). ..............Read More...
Aaj Tak becomes the first channel to stream news on connected devices
Aaj Tak has launched connected devices live streams. First of its kind in the news genre, it will allow viewers to stream Aaj Tak on connected devices such as Alexa, firestick smart TV etc. The viewers consume content on a variety of devices, and every step of their journey matters............. Read More...
Zee5 to release 'The Kashmir Files' in regional and Indian sign language
Zee5 becomes the first OTT platform to release a Bollywood commercial film with Indian Sign Language (ISL) interpretation, making it accessible for deaf people. The ISL interpretation for 'The Kashmir Files' was carried out by ISH News, which is the one-stop news and awareness channel for the 18 million deaf people in India............ Read More...
More News From India
» Stashfin launches new ad campaign #LiveBoundless
» Nua launches #GoWithYourFlow campaign with Deepika Padukone
Source: Financial Express
» Stayfree encourages women to fulfil their dreams in new ad film
» 'Taking the pistachio' - Tesco rapped by advertising watchdog over mobile phone ads

Source: ET Brand Equity

» Twitter ad business could surge as advertisers pin hope on Elon Musk
» ADIF backs Delhi Hight Court observations on trademarks in Google Ads

Source: ET

» Amid takeover, Twitter woos worried advertisers with premium video content
» Apple stops accepting payments using credit cards issued by Indian banks
Source: BS
» Google's new ad rules trouble for brands
Source: Livemint
», Google encashing on goodwill of MakeMyTrip: Delhi High Court

Source: Medianama

» Advantages of performance marketing over other social marketing tools

Source: TOI

» Explained: What Chandigarh's advertisement control Act says about posters, banners in city
Source: Indian Express
» Alia Bhatt Slammed For Chocolate, Soft Drink Ads After Saying She Doesn't Eat Sugar
Source: News18
More National News
» Connected TVs Surpass Mobile In Share Of Video Ad Impressions For First Time
» Podcast Advertising: Keeping Influencer Marketing Relevant
Source: Forbes
» For its ad-based model to succeed, Netflix needs to buy Roku
» ASA bans Tesco Mobile 'shiitake,' 'pistachio' and 'fettucine' ads
Source: The Drum
» Netflix could launch streaming with ads even sooner than we expected
» Eddy Cue reportedly has bigger plans for Apple's billion-dollar streaming and ads business
Source: The Verge
» ITV warns of ad slump but is on track with new streaming brand launch
Source: The Guardian
» Google will allow users control how ads are personalized on Search, YouTube and elsewhere
Source: TC
» Warner Bros. Discovery Aims to Use Sports to Snatch Primetime Ad Dollars From Broadcasters

Source: Variety

» 94% of TV Ads Reached Only 55% of Linear TV Audiences
Source: TV Technology
» Netflix stands to make billions from ads—and other platforms will follow
Source: Fortune
» Discovery+ ad-supported tier joins The Roku Channel
Source: Fierce Video
» Brooks touts NRA endorsement in new ad
Source: The Hill
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