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24 June 2022 Volume 15 Issue No:06

MAM | Marketing

Why startups facing strong headwinds with massive layoffs
Social commerce startup CityMall became the latest startup to announce mass lay-offs. In a LinkedIn post on 19 June, the firm said that it has laid off 191 employees alluding to the current funding environment and a change in its business model as reasons.

MAM | Digital

Kantar Creative Effectiveness Awards: HUL dominates the digital category
Marketing data and analytics company, Kantar unveiled on Thursday the ads that were most effective and creative in 2021 across India. The firm tested more than 13,000 creatives for clients around the world throughout 2021.
MAM | Marketing
Ultimate Kho Kho on-boards Odisha govt to own fifth franchise
The Odisha government has acquired ownership of a team in the soon-to-be-launched professional league, which can be viewed as a major boost for the Ultimate Kho Kho (UKK). It will be the Odisha government's second direct sports endeavour; in 2013, it also owned a team—the Kalinga Lancers—in the Hockey India League.
MAM | Marketing
Yes Bank names Nipun Kaushal as chief marketing officer
Yes Bank announced the appointment of Nipun Kaushal as the chief marketing officer (CMO) for the bank. In this role, he will be responsible for the marketing and corporate communication (MCC) and corporate social responsibility (CSR) functions of the bank.
MAM | Marketing
PrepInsta elevates Manish Agarwal to the position of CMO
Ed-tech startup PrepInsta has elevated Manish Agarwal to chief marketing officer's position of the brand and also given him co-founder status. Manish was earlier heading the business development at the brand and will now also be managing marketing activities for the brand.
Press Releases
» Viacom18 takes criminal action against digital piracy
» 8 Daily Writing Habits of Successful Writers
» Kevin Pietersen Talks about the IPL's Final Week
» HistoryTV18 premieres season 8 of #RoadTrippinWithRnM
More News From Indian Television
Indian sports media market to touch $13.4 bn by 2027: Report
The Indian sports media market is expected to grow to over $13.4 billion by 2027, as per a report by investment consultants Anand Rathi Advisors (ARAL). The report finds that the global sports media rights market was estimated at $52.1 billion in 2021.........Read More...
Zoom switches from a video calling, meeting app to a UCaaS platform; bolsters business
Zoom, a proprietary videotelephony programme, debuted in India back in 2019. Due to Covid and the popularity of video conferencing, the company experienced rapid expansion............ Read More...
Rupert Murdoch & partner of six years Jerry Hall to get divorce
Media mogul Rupert Murdoch and his wife of six years former actress-supermodel Jerry Hall are getting a divorce. As per reports, the separation is unlikely to alter the ownership structure of businesses Murdoch holds a stake in, which include parent company Fox News and The Wall Street Journal.........Read More...
More News From India
» Cannes Lions 2022: India's shortlist tally reaches to 107
» Spice Money and Religare Broking enlightens 'Demat Zaroori Hai' in its new ad

Source: ET Brand Equity

» Instagram, Facebook creators can continue to keep their entire revenue, monetize Reels. Details here
» How this salaried couple started their own ventures
Source: Livemint
» NBCUniversal, Google top contenders for tie-up with Netflix for ad-supported plan: Wall Street Journal
» Delta, Kellogg join IBM pledge to fight bias in online ad targeting

Source: ET

» Sun TV rerating rests on capital allocation spin, maintaining ad revenue
Source: BS
» Pocket FM launches ad solutions on the application
Source: Financial Express
» Explained: Govt's new guidelines banning surrogate ads
Source: Indian Express
» Event Announcement: Impact of India's New Cybersecurity Directions; June 2nd #Ad
Source: Medianama
» 'No Make-Up Brand Would Put Me in Their Ad Film': Sunny Leone
Source: News18
» Vodafone-Idea launches its ad-tech platform, Vi Ads

Source: TOI

» With no celebrity quotient, how can crypto brands change their ad strategy?

Source: CNBC TV18

More National News
» Ad of the Day: Gut-wrenching home videos emphasize poignant suicide prevention point
» How to capture and keep user attention with high-performance YouTube ads
Source: The Drum
» GOP Senate candidate releases 'RINO hunting' ad aimed at fellow Republicans
» Raphael Warnock drops his first attack ad on Herschel Walker
Source: NBC News
» Cannes Lions Draw Creatives and Execs From the Advertising and Marketing Industries
Source: Variety
» NBCU's Jeff Shell Keeps Cards Close To Chest On Rumoured Netflix Ad Deal, Talks Up Apple News Partnership – Cannes Lions
Source: Deadline
» Australia launches $11m ad campaign to encourage uptake of Covid boosters and flu vaccines
Source: The Guardian
» After EU child safety complaints, TikTok tweaks ad disclosures but profiling concerns remain
Source: TC
» DirecTV Taps Yahoo for Advanced Advertising
Source: TV Technology
» Google hit by second UK antitrust probe into online ad dominance
Source: CNBC
» TV Ad Chiefs Press Madison Avenue to Gaze Into Future, Not the Present

Source: Variety

» The maker of a gun used in the Texas shooting has a history of controversial weapons ads
Source: CNN
» TiVo aims to bridge CTV and linear for marketers
Source: Fierce Video
» Announcer Versus Host-Read Podcast Ads: Where Do We Draw The Line?
Source: Forbes
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