Click here to View in Browser 06 July 2022 Volume 15 Issue No:14   MAM | Marketing EaseMyTrip partners with Value 360 Communications; gives away its PR-related activities The leading travel tech company EaseMyTrip has entrusted the New Delhi-based PR firm Value 360 Communications as their public and media relations partner. Read More... MAM | Marketing Everest Spices ropes in celebrity Chef Ranveer Brar as a brand ambassador Everest Spices on Tuesday announced the appointment of chef Ranveer Brar as its brand ambassador. It is the brand's reassuring move that brings forward the story of goodness, purity of ingredients, legacy, taste and how it has withstood the test of times in its commitment towards delivering quality always. Read More... MAM | Marketing Essence bags integrated media mandate for Plum A global data and measurement-driven media agency WPP's GroupM, Essence has won the integrated media mandate of beauty brand Plum in India. Essence will work on this mandate out of their Mumbai office.  Read More... MAM | Media and Advertising Airtel Payments Bank names Shilpi Kapoor as chief marketing officer Airtel Payments Bank roped in Shilpi Kapoor as its new chief marketing officer. She will oversee the marketing and corporate communication function for the bank. Shilpi has over 19 years of progressive experience in brand management, sales and marketing, BFSI, telecom, auto and FMCG brands. Read More... MAM | Marketing House of Hiranandani onboards Madchatter Brand Solutions as its PR partner House of Hiranandani has signed Madchatter Brand Solutions as its PR partner. The agency will oversee promoting House of Hiranandani's developments and overseeing the company's media communication and reputation management. Read More...   Press Releases » What are the 5 Methods of Selecting Projects? » Viacom18 takes criminal action against digital piracy » 8 Daily Writing Habits of Successful Writers » Kevin Pietersen Talks about the IPL's Final Week More News From Indian Television Cadbury fuse launches its new marketing campaign featuring The Great Khali Mondelez India's Cadbury Fuse has rolled out a new marketing campaign with WWE champion The Great Khali to support its newest 'bhaari' proposition.......Read More... Havas Media Group India appoints A K Rao as senior vice president of Havas Sports & Entertainment Havas Sports & Entertainment, the sports & sponsorship vertical of Havas Media Group India, has appointed Arun Kumar Rao as senior vice president. He will be based in Gurgaon and will report to R Venkatasubramanian, president (investments) & head of Havas Sports....... Read More... Hirol Gandhi becomes Ogilvy India's president and head of office for Mumbai & Kolkata Ogilvy India announced that effective 1 July 2022, Hirol Gandhi has taken over as president and head of office – Mumbai and Kolkata. A postgraduate from NMIMS, Gandhi has been an Ogilvy ambassador for 22 years. He has championed many success stories across clients and in varied leadership roles in Ogilvy, said the agency in a statement......Read More... More News From India » BWS 2022: Using sports to build brands » BWS 2022: The era of conversational commerce begins Source: ET Brand Equity » Watch: Electric bus manufacturers red flag Govt's order on compulsory advertising under FAME scheme Source: ET » Non-fungible Tokens – Reforming the future of luxury fashion brands » When consumers become your brand ambassadors! Source: TOI » LegalKart inks strategic partnership with Times Group's Brand Capital » As Google steps up its focus on privacy control; brands will have to focus on KPI driven advertising Source: Financial Express » BMishkat Verma on Shah Rukh Khan, Akshay Kumar featuring in tobacco ads: 'They are actors, not moral science teachers' Source: HT » The Great Khali turns delivery man for Cadbury Fuse Source: Afaqs » Gozoop wins the marketing mandate for Fit AF Source: Campaign India   More National News » Kris Jenner endorses Amazon Glow in new ad Source: The Drum » 3 Ways Brands Can Implement Ethical Advertising Source: Forbes » Lindsay Lohan Ditches the Plastics in New Ad for Allbirds Source: AD Week » IAB Report Shows Brands Are Using Game Advertising To Extend Ad Reach Source: B&T » TECNO appoints Tiwa Savage brand ambassador Source: Vanguard » Samsung & Google Launch Ad Campaign Highlighting Their Partnership Source: Android Headlines » Gaming YouTuber LazarBeam Signs Ad Sales Deal With Studio71 Source: Hollywood Reporter » Car advertising scams aim to capitalize in the capital city Source: CBS17 To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.