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04 July 2022 Volume 15 Issue No:12
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iWorld | OTT

TCH 2022: How to drive the next wave of growth in the digital audio ecosystem
The Indian audio and music landscape has undergone a paradigm shift in the past few years. On-demand audio content and podcasts are transforming people's listening habits, just as on-demand video has changed how viewers watch television.
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MAM | Marketing

GUEST COLUMN: Influencer marketing trends to keep on your radar in 2022
There is no denying that digital marketing in the modern era is an essential part of brand building and expansion. Not only does digital marketing open doors for brands to connect personally with their customers, but it also enables interactions across countries and cultures.
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MAM | Marketing
PokerBaazi.com unveils 'You Hold the Cards'; onboards Shahid Kapoor
Online poker platform PokerBaazi.com has launched its new brand campaign 'You Hold the Cards' featuring their brand ambassador and Bollywood actor Shahid Kapoor.
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MAM | Marketing
Bajaj announces the launch of new Brooklyn Black range via Instagram, YouTube
Bajaj Pulsar prepared to add two new bikes to their roster - the P250 Brooklyn Black and N160 Brooklyn Black. The challenge – to create enough anticipation around the launch of the all-black range of bikes.
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MAM | Marketing
Policybazaar unveils new term life ad campaign featuring Pankaj Tripathi
Online insurance marketplaces Policybazaar unveils its newest brand campaign featuring actor Pankaj Tripathi to raise awareness quotient regarding the significance of term life insurance. Presented with a healthy dose of humour, the ad film is aimed at individuals who procrastinate the crucial decision of buying term insurance for their dependents.
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Press Releases
» What are the 5 Methods of Selecting Projects?
» Viacom18 takes criminal action against digital piracy
» 8 Daily Writing Habits of Successful Writers
» Kevin Pietersen Talks about the IPL's Final Week
More News From Indian Television
Music NFTs are an alternative way for artists to increase their earning potential: Report
Music NFTs are an alternative way for artists, most of whom depend on extractive record labels and centralised platforms to earn a living, to increase their earning potential, according to a report by video games, data, analytics and market research firm Newzoo. This allows them to sell their singles, EPs, or albums as NFTs to their most loyal fans, it added. .......Read More...
Tenovia Solutions bags Maharishi Ayurveda's e-com mandate
Tenovia Solutions on Thursday announced that it has signed up the e-commerce mandate of Maharishi Ayurveda. The mandate primarily includes the performance marketing and marketplace support for Maharishi Ayurveda and will focus on setting the strategy for Maharishi Ayurveda's D2C and marketplace channel in India & the UK market.......... Read More...
ASICS India inks deal with cricketer Prasidh Krishna
Japanese sports performance brand ASICS welcomed Indian cricketer and prolific right-arm fast bowler Prasidh Krishna into the ASICS family. He broke a 24-year-old Indian record for most wickets in an ODI debut by picking up four wickets against England in March 2021......Read More...
More News From India
» Iconic luxury brand Lancome re-enters the Indian market
» Rakesh Raju joins upGrad as brand marketing director

Source: ET Brand Equity

» Rival violating order, using our pictures in advertisement, eatery submits in HC
Source: Indian Express
» Malaika Arora, Arjun Kapoor are proud of Deepika Padukone after spotting her ad in Paris. Latter reacts

Source: India Today

» Krishna Vedati named as Byju's president for global growth and strategy
Source: BS
» Binance brings Khaby Lame as brand ambassador
Source: Financial Express
» Release salaries of ad-hoc teachers: DU's Executive Council, Finance Committee
Source: New Indian Express
» Lenskart acquires majority stake in Japanese eyewear brand Owndays
Source: BS
» Kesar India Limited Listing: real estate brand with 123.70 L sqft land reserve
Source: News18
» Yami Gautam appointed as Brand ambassador of Dollar Missy
» Koffee with Karan's promotional ads are humble-brag with a dash of self-deprecation

Source: Afaqs

 
More National News
» Advertisers, pay attention – interactive ads boost performance
» How to capture and keep user attention with high-performance YouTube ads
Source: The Drum
» GOP Senate candidate releases 'RINO hunting' ad aimed at fellow Republicans
» Raphael Warnock drops his first attack ad on Herschel Walker
Source: NBC News
» Cannes Lions Draw Creatives and Execs From the Advertising and Marketing Industries
Source: Variety
» Australia launches $11m ad campaign to encourage uptake of Covid boosters and flu vaccines
Source: The Guardian
» DirecTV Taps Yahoo for Advanced Advertising
Source: TV Technology
» Google hit by second UK antitrust probe into online ad dominance
Source: CNBC
» TV Ad Chiefs Press Madison Avenue to Gaze Into Future, Not the Present

Source: Variety

» The maker of a gun used in the Texas shooting has a history of controversial weapons ads
Source: CNN
» TiVo aims to bridge CTV and linear for marketers
Source: Fierce Video
» Announcer Versus Host-Read Podcast Ads: Where Do We Draw The Line?
Source: Forbes
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