Click here to View in Browser 28 Jan 2022 Volume 14 Issue No:05   MAM | Marketing   India fastest-growing market globally at 14.6%: dentsu Global Ad Spend Forecast report   Advertising expenditure in the Asia Pacific is expected to grow by 5.9 per cent, with India being the fastest-growing market globally at 14.6 per cent, followed by the US, Russia and Canada, according to dentsu's Global Ad Spend Forecast report.   Read More...   MAM | Marketing   Fashion & lifestyle influencers top list of influencer advertising guidelines violations: ASCI   The Advertising Standards Council of India (ASCI) has released a report on influencer advertising that lists brands and influencers that failed to comply with the guidelines set by the industry body for influencer advertising.   Read More...   MAM | Media And Advertising   Pixis names Neel Pandya as CEO for Europe business   Pixis (formerly known as Pyxis One), a provider of contextual codeless AI infrastructure for complete marketing optimisation, on Thursday named Neel Pandya as chief executive officer of its operations in Europe, in addition to his responsibilities of leading the APAC business.   Read More...   MAM | Marketing   Games24x7 signs Hrithik Roshan as the brand ambassador of RummyCircle   Games24x7 on Friday announced Hrithik Roshan as the brand ambassador for online skill gaming platform, RummyCircle. As part of the partnership, Roshan will be seen in multimedia campaigns by RummyCircle, spanning across TV, digital and social media platforms.   Read More...   MAM | Marketing   WATConsult bags ORM & digital listening mandate for Licious   WATConsult, an Isobar company and hybrid digital agency from dentsu India, has won the ORM (Online Reputation Management) and digital listening mandate for D2C unicorn Licious. The account was won following a competitive multi-agency pitch and will be serviced from the agency's Mumbai office.   Read More...   MAM | Media And Advertising   D2C brand Plum ropes in Mithila Palkar as brand ambassador   Homegrown beauty and personal care brand Plum on Thursday announced that it has signed actor Mithila Palkar as its first-ever brand ambassador. Starting her acting career in 2014, Mithila is known for a wide variety of roles that she has portrayed in films and web series.   Read More...     Press Releases » News18 India to telecast 'Mahapoll' ahead of assembly elections » OTMC brings popular K-drama 'Save Me 2' to India » News18 Rajasthan & MP/CG launch 'Vaccine Kavach Ko Na Nahi' campaign » Zee Ganga set to bring latest season of 'Memsaab No 1' More News From Indian Television News channels data blackout could devalue TV ratings as a currency The news genre relies more heavily on TV ratings than others, argued industry stakeholders during a virtual webinar organised by Indiantelevision.com on Tuesday, highlighting that a major part of their revenues comes from advertising and discontinuation of TV ratings has impacted their ability to customise content, distribution and negotiate fair rates with advertisers.......... Read More...   Tata Sky rebrands to Tata Play to reflect its expanded business interests DTH and pay TV platform Tata Sky has announced a new name and identity – Tata Play as it expands its business interests beyond direct-to-home services. The company's services include a 100 per cent fiber network that has been renamed to Tata Play Fiber. Its aggregator app Tata Play Binge offers content from 13 OTT platforms through various bundled offerings....... Read More...   TV ad volume soars in 2021, Oct-Dec records highest quarterly growth since 2019: Barc India The television ad volume recorded significant growth in 2021, beating the previous year's performance, according to the latest data released by the Broadcast Audience Research Council (Barc). The total ad volume in October-December 2021 was in fact recorded to be the highest during a quarter since 2019, as per the data......... Read More...   More News From India       »   Saif and Kareena star in first Tata Play commercial »   Ranveer, Jacqueline in list of ASCI non-compliant social media influencers     Source: ETBrand Equity »   L&T, Axis Bank, Tata Motors among 'top picks' ahead of Budget: ICICI Direct »   European Parliament approves initial proposal to ban some targeted ads     Source: BS »   Zomato to invest in 2 tech companies, to buy stakes in Adonmo & UrbanPiper Tech »   Google outlines a new plan for online ad tracking after blowback     Source: Live Mint »   Delhi govt spent over Rs 10 cr on 'Red Light On Gaadi Off' campaign ads »   2021 sees 22 pc jump in ad volumes after pandemic-hit 2020     Source: ET »   'Eyes on Target': MS Dhoni Giving Life Lessons in This Viral Ad Took a Year to Make     Source: News18 »   Unacademy's latest ad with MS Dhoni encapsulating his life lessons goes viral, check here     Source: Firs Post »   Google offers new replacement for advertising cookies after 'FLoC' falls short     Source: Reuters »   PM's message on vaccine cert not an ad: HC     Source: TOI »   UK bans ad showing girl eating cheese while hanging upside down     Source: Indian Express »   UK bans ad showing girl eating cheese while hanging upside down     Source: CNBC TV18 »   Ad spend in Asia Pacific expected to grow by 5.9% in 2022: dentsu report     Source: Financial Express         More National News       »   Daily Crunch: Google dumps FloC plan, proposes new Topics API for ad targeting »   European parliament backs big limits on tracking ads     Source: TC »   New initiative aims to support development of addressable media in European markets »   Vroom Super Bowl ad gives online car buying the Hollywood treatment     Source: The Drum »   Conservative group rolls out $1.5 million ad buy pressuring Manchin, Tester to oppose Build Back Better     Source: The Hill »   It's Not Data That You Need, It's Tangible Business Insights.     Source: Forbes »   Oatly ads banned by UK watchdog over 'misleading' green claims     Source: The Guardian »   Google Privacy Sandbox Initiative ushers in interest-based advertising with Topics API     Source: VB »   Singapore police warns of ad scams targeting Google search users     Source: ZDNet »   Peloton resurfaces age-positive ad amid recent controversies     Source: Fox Business »   Browser settings to change ASAP if you want to protect your privacy     Source: CNet »   Publishers ask EU to stop Google from removing cookies from Chrome     Source: NY Post »   Boss says 'no snowflakes' should apply on job ad for labourer     Source: Metro »   Irdeto launches server side ad insertion     Source: Broadband TV News         To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.