Click here to View in Browser 25 Jan 2022 Volume 14 Issue No:03   MAM | Marketing   Expectations Budget '22: Fuel prices, medical expenses remain major concerns shows Kantar survey   With the third wave of pandemic raging on, the majority of consumers expect the government to increase focus on strengthening the healthcare infrastructure, showed the latest pre-budget survey conducted by data insights company Kantar.   Read More...   MAM | Media And Advertising   Fido Dido comes up with 'fresh solutions' to everyday problems in 7UP's new TVC   Soft drink brand 7UP has launched a quirky campaign to ring in the new year, featuring its much-loved, curly-haired brand mascot Fido Dido in his trademark cheeky avatar. The central concept of the brand campaign, a part of its 'Think Fresh' series, is to address everyday curveballs through a fun and playful attitude.   Read More...   MAM | Media And Advertising   Swiggy's director of marketing Umesh Krishna moves on   Swiggy's director of marketing Umesh Krishna has moved on from the company after a four-year stint. He made the announcement with a social media post. Krishna is a 360-degree marketer with expertise in digital strategy, performance marketing, brand management and media purchasing.   Read More...   MAM | Marketing   Timex celebrates its rich heritage with 'Given for Generations' campaign   Watchmakers Timex Group celebrates its rich heritage with the launch of a new campaign called 'Given for Generations.' Timex believes that every watch has a soul and it comes from a relentless pursuit of craftsmanship, quality and design.   Read More...   MAM | Marketing   HiveMinds bags digital mandate for Max Life Insurance   HiveMinds Innovative Market Solutions, the digital specialist of Madison World has bagged the digital mandate to manage Max Life Insurance's paid marketing portfolio. The account will be serviced by HiveMinds' newly opened North branch.   Read More...   MAM | Media And Advertising   Kaizzen partners with Teri for World Sustainable Development Summit 2022   Kaizzen, an integrated communication agency, has partnered with The Energy and Resources Institute (Teri), the not-for-profit, policy research organisation, as an outreach partner for World Sustainable Development Summit (WSDS) 2022. WSDS is Teri's annual flagship event, which will be held from 16-18 February.   Read More...     Press Releases » News18 India to telecast 'Mahapoll' ahead of assembly elections » OTMC brings popular K-drama 'Save Me 2' to India » News18 Rajasthan & MP/CG launch 'Vaccine Kavach Ko Na Nahi' campaign » Zee Ganga set to bring latest season of 'Memsaab No 1' More News From Indian Television Prasar Bharati invites applications for 57 e-auction of vacant MPEG-4 slots Public broadcaster Prasar Bharati has invited applications for vacant MPEG-4 slots of the DD Free Dish DTH platform from the period 1 April 2022 to 31 March 2023. The 57 e-auction process will be tentatively held from 10 February and the last day to submit applications is 8 February............ Read More...   Trai to come up with recommendations to facilitate 5G rollout The Telecom Regulatory Authority of India (Trai) will soon come up with recommendations to facilitate telecom connectivity and for easing out network rollout issues being faced by telecom companies, especially with regard to 5G. During a virtual event organised by Digital Infrastructure Providers Association (DIPA)........ Read More...   Indiacast partners with ABS Broadcast to launch Viacom18 channels on Sky Glass IndiaCast Media Distribution has partnered with ABS Broadcast to launch Viacom18's marquee channels Colors and Colors Rishtey on the UK's free ad-supported streaming TV service Sky Glass. Launched in October last year, the custom-designed 4K TV doesn't require a satellite dish or box for it to work......... Read More...   More News From India       »   Symphony changes the environment via its 'Large space venti-cooling' in new ad »   Kumar Varun says nothing is urgent in Man Matter's new ad     Source: ETBrand Equity »   Aerated beverage brand 7UP launches new television commercial »   Streaming services splurge on promoting South Indian titles     Source: Live Mint »   Google Asks Judge to Squash Lawsuit That Accused Company of Abusing Ad Market »   Gucci Ad Draws Flak for Using Tigers, Carole Baskin from Netflix Show Slams Fashion Brand     Source: News18 »   Nykaa registers new low, slumps 11% on heavy volume »   Tech giant Google lands in trouble over 'Deceptive' Pixel 4 radio ads     Source: BS »   Ad expenditure up 37% YoY to ₹74,231 crore in 2021     Source: ET »   Unacademy's latest ad with MS Dhoni encapsulating his life lessons goes viral, check here     Source: Firs Post »   Man posts ad to sell his car, loses it after giving it for test drive     Source: New Indian Express »   Kerala high court orders strict action against advertising agencies     Source: TOI »   UK bans ad showing girl eating cheese while hanging upside down     Source: Indian Express »   UK bans ad showing girl eating cheese while hanging upside down     Source: CNBC TV18 »   Google aims to improve spotty enforcement of children's ads policy     Source: Financial Express         More National News       »   New initiative aims to support development of addressable media in European markets »   Vroom Super Bowl ad gives online car buying the Hollywood treatment     Source: The Drum »   European parliament backs big limits on tracking ads »   New privacy bill would put major limits on targeted advertising     Source: TC »   House Beer Bares All In New Ad Campaign »   How Machine Learning Is Shaping The Future Of Advertising     Source: Forbes »   Publishers ask EU to stop Google from removing cookies from Chrome     Source: NY Post »   European Parliament approves initial proposal to ban some targeted ads     Source: The Verge »   Singapore police warns of ad scams targeting Google search users     Source: ZDNet »   Dairylea cheese ad banned for showing girl eating upside down     Source: BBC »   WarnerMedia ad chief sees 'droves' of consumers choose HBO Max with ads     Source: Fierce Video »   Browser settings to change ASAP if you want to protect your privacy     Source: CNet »   Facebook, Google Face Tighter Ad-Tracking Curbs in Europe     Source: Bloomberg »   Boss says 'no snowflakes' should apply on job ad for labourer     Source: Metro »   Irdeto launches server side ad insertion     Source: Broadband TV News         To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.