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17 Jan 2022 Volume 14 Issue No:97
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MAM | Marketing

 
We want to grow our user base two-fold & daily rides by 3X in 2022: Rapido's Amit Verma  
For those of us who have spent precious stretches of time stuck in traffic jams during rush hour, the thought of getting on a bike and zipping through the traffic has definitely looked appealing. It is this everyday challenge that Rapido, a bike taxi service seeks to help overcome. 
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MAM | Marketing

 
GUEST COLUMN: How effective social media campaigns can grow a business two-fold?  
Social media has been enjoying its all-time high for quite a while now. The outbreak of the pandemic further accelerated its growth due to the rise in penetration and usage of the internet. Every organisation, no matter how small or big, took the digital route for its survival as it appeared to be the only viable solution.  
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MAM | Media And Advertising

 
Shah Rukh Khan turns chauffeur for Indian cricketers in Hyundai's latest campaign  
Smart mobility solutions provider Hyundai Motor India Ltd (HMIL) on Saturday announced its new campaign with the six- and seven-seater SUV – Alcazar, featuring Bollywood actor Shah Rukh Khan and Indian cricketers Smriti Mandhana, Jemimah Rodrigues, Taniyaa Bhatia and Shafali Verma.  
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MAM | Marketing

 
HUL regains top spot in first week of 2022: Barc  
After lagging behind Reckitt Benckiser (RB) for two consecutive weeks, Hindustan Lever Ltd (HUL) has regained the top position in the first week of 2022. According to data released by Broadcast Audience Research Council (Barc), HUL delivered ad volumes of 4551.67 for the period of 1-7 January.  
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MAM | Marketing

 
Imagine Marketing signs definitive agreement to acquire KaHa Pte Ltd  
Imagine Marketing Pvt Ltd (IMPL, the parent company of boAt) has announced that it has signed a definitive agreement to acquire Singapore based KaHa Pte Ltd, an end-to-end smart IoT product development company.  
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Press Releases
» Zee Ganga set to bring latest season of 'Memsaab No 1'
» India Ahead consolidates youth connect starting with poll-bound Uttar Pradesh
» News18 India's special campaign urges people to get fully vaccinated
» Zee Biskope announces programming lineup for New Year
More News From Indian Television
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Times Network to telecast seventh 'Digital India Summit' from 15 January
Times Network has announced the seventh edition of Digital India Summit (DIS) scheduled to telecast from 15 January every Saturday at 11:30 a.m on Times Now, Times Now World, 8:30 p.m ET Now and on the network's digital news destination Timesnownews.com........ Read More...
 
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#Retrace2021: Influencer-led purchases played a big role in driving growth: SUGAR CEO Vineeta Singh
An established name in the Indian beauty & personal care market, SUGAR Cosmetics was among the early movers into the D2C (direct-to-consumer) space as a digital-first cosmetic brand. Nurtured by Vineeta Singh, an IIT & IIM graduate who co-founded the beauty startup in the year 2015 along with her husband....... Read More...
 
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Hindustan Times to host online school quiz 'The Class Act' on 23 January
Hindustan Times will be hosting an online school quiz called "The Class Act" on 23 January. The grand finale will be live broadcasted on the official HT School YouTube channel on Republic Day. "The quiz is open to all students of grades 1–12 across the country and a total of Rs 1.25 lakh Amazon vouchers are up for grabs. ...... Read More...
 
More News From India
     
»   Google manipulated advertising, harmed publishers, alleges Texas lawsuit
»   Aditya Birla Fashion and Retail faces data breach on its portal
    Source: ETBrand Equity
»   Google misled publishers and advertisers, unredacted lawsuit alleges
»   'Our first principle is to build a brand that has a purpose'
    Source: Live Mint
»   Brands' innings with king Kohli likely to continue
»   Hurt religious sentiments among major triggers for ads found 'offending' in last 3 years: ASCI
    Source: ET
»   Farming heading to dangerous future: Amit Shah
»   Radicalisation pipelines: How targeted advertising on social media drives people to extremes
    Source: New Indian Express
»   Google, Facebook CEOs cheating in online ad sales, alleges lawsuit
    Source: Zee News
»   Shah Rukh Khan features in new ad with Gauri Khan, fans tag them as 'cutest couple ever'
    Source: Indian Express
»   Insulting word for tribals in govt ad: Cong
    Source: TOI
»   Mumbai: Youth lured in Gigolo job trap, duped of Rs 1.5 lakhs
    Source: India Today
»   Global consumer spending on mobile apps hits $170 billion in 2021
    Source: BS
»   Google, Facebook CEOs Colluded in Online Ad Sales, Lawsuit Alleges
    Source: News18
»   Work That Speaks | Top 10 Ads Video Countdown December 2021
    Source: Financial Express
     
 
More National News
     
»   7 Biggest Online Advertising Blunders
»   Change Is Coming To Digital Advertising In 2022: Five Strategies For Online Ad Success
    Source: Forbes
»   RAF's thrilling ad showcases the tense highs of the job
»   Meatless Farm recruits people with meaty names for Veganuary ad
    Source: The Drum
»   Manchester electronic ad boards each use electricity of three households
»   Fossil fuel firms among biggest spenders on Google ads that look like search results
    Source: The Guardian
»   Give users genuine control over ad targeting, MEPs urged
    Source: TC
»   WarnerMedia ad chief sees 'droves' of consumers choose HBO Max with ads
    Source: Fierce Video
»   Discovery buys into OpenAP advanced advertising JV
    Source: Fierce Video
»   Browser settings to change ASAP if you want to protect your privacy
    Source: CNet
»   Hemp-based merchants say Facebook's 'unfair' ad bans hurt small businesses
    Source: NY Post
»   Pregnant women urged to get jabbed in new ad campaign
    Source: Metro
»   Geico made the Portal ad we never asked for
    Source: The Verge
»   German court paves way for regional advertising on national TV
    Source: Broadband TV News
»   This 2021 holiday ad received thousands of complaints
    Source: CBC
     
 
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