Click here to View in Browser 07 December 2022 Volume 15 Issue No:21 MAM | Media And Advertising The Ad Club's Twitter handle allegedly hacked The Advertising Club's Twitter handle has allegedly been hacked by an individual/agency/company impersonating as Ripple, one of the leading companies in crypto solutions for businesses. The latter has been tweeting from the former's Twitter account for a while. Read More... MAM | Marketing Infectious Advertising ropes in Siddhartha Singh as managing partner & COO As managing partner and chief operating officer, Siddhartha Singh has joined Infectious Advertising. After working for clients for two years, Singh is back in advertising as Independence Brewing Company's director of marketing and sales. Read More... MAM | Marketing Famous Innovations elevates Mithila Saraf as CEO  In a bid to strengthen its leadership, Famous Innovations announced the elevation of Mithila Saraf as CEO. With this development, Saraf will be one of the youngest CEOs to helm an agency of such stature. Saraf began her career with Famous as an intern and played multiple roles over the years, the last one being business head of Bangalore. Read More... MAM | Marketing NittyGritti appoints Pitchfork Partners as strategic communication counsel NittyGritti has appointed Pitchfork Partners as its strategic communication counsel. They will work closely with the brand to establish its position as the world's best content audit platform as it scales operations across the English-speaking markets of Amazon. Read More... MAM | Marketing Hamdard's Roghan Badam Shirin brings new campaign to encourage women to glow with confidence Hamdard Laboratories, a progressive, research-based health and wellness organisation unveiled a new campaign for Roghan Badam Shirin, an oil popularly used for glowing skin, healthy hair, a sharper memory, and strong bones. Read More...     Press Releases » Full stack developer: The next big thing in technology? » What Are the Key Variables for Calculating the Breakeven Formula » What Can You Do With a Master of Arts Degree? » Factors that Contribute to Business Loan Application Rejection More News From Indian Television Finecast to host India's First Addressable TV Summit On 7 December 2022, GroupM's addressable TV company Finecast will host India's first addressable TV summit, "Addressable TV and Beyond," in Mumbai. The event will highlight how the TV industry is undergoing a transformation, with India on track to become the third largest TV market in the next three years...........Read More... Virtual identities are connecting ageing brands with younger audiences: dentsu's Jamie McConville In a presentation at the MGEN Summit, which was organised by Animation Xpress and explored the areas of the metaverse, games, esports, and NFT, densu's director of global solutions Jamie McConville noted that virtual identities are connecting ageing brands with younger audiences.........Read More... Times Now 's Rahul Shivshankar happy with current Barc rating process  Times Now editorial director & editor-in-chief Rahul Shivshankar is happy with the current Broadcast Audience Research Council (Barc) ratings process, which he claims is fair and authentic compared to pre-blackout and post-rating resumption data.........Read More... More News From India » Kapil Dev emphasises the need for newer treatment options for diabetes in new ad » Hrithik Roshan calls Christmas as special as Ferrero Rocher Source: ET Brand Equity » India expected to pip Brazil as eighth largest ad market: GroupM » Indian advertising industry's revenue growth to accelerate to 16.8 pc in 2023: Report Source: ET » Reading List: Reworking The Data Protection Bill, Delhi, 8th Dec #Ad Source: Medianama » Indian ad industry's revenue growth will rise to 16.8% in 2023: Report Source: BS » Ford India Fined by Consumer Disputes Redressal Forum for False Advertising Source: News18 » Balenciaga CEO, creative director apologises for controversial ad featuring kids with bondage teddy bears Source: India Today » BrandWagon Ad Talk with OML Entertainment's Tusharr Kumar Source: Financial Express » Assam reports 2,269 HIV cases so far, maximum since last two years Source: Live Mint » Beautification drive spells relief for struggling artists in Tiruchy Source: New Indian Express   More National News » Interview with an AI: ChatGPT says 'consider the risks of using AI in advertising' » Spotify's All Ears On You campaign delivered 185,000 new users on its Advertising platform Source: The Drum » NBCU Sees New Gains At Peacock, But Ad Market Worsens Source: Variety » Republican Business Group Launches Ad Blitz Against Credit Card Reform Bill Source: Bloomberg » Ad Firms Predict Slower Advertising Growth for 2023 Source: WSJ » 14 Innovative Ways Agencies Are Leveraging Machine Learning Ad Tools Source: Forbes » Elon Musk says major advertisers are returning to Twitter after initial exodus  Source: Fortune » Labour calls for crackdown on rip-off UK Christmas broadband and mobile ads Source: The Guardian » Taur's Carson Brown on why owned scooters > shared scooters Source: Tech Crunch » YouTube Stars Rhett and Link Think This Is Their Moment Source: NY Times » Canadian fashion company La Maison promotes assisted suicide's 'beauty' in ad Source: NY Post To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.