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05 December 2022 Volume 15 Issue No:19

MAM | Media And Advertising

GUEST ARTICLE: Digital Advertising Predicts: Are We in A Recession?
Advertising is the harbinger of economic slowdowns. Past recessions like the pandemic and The Great Recession were each preceded by a dip in digital ad spend, which acts as a crystal ball for the economy's future.

MAM | Marketing

Monster India launches new campaign after rebranding itself as FoundIt
Monster India has launched a major rebranding exercise and a bold new campaign in collaboration with Wunderman Thompson Bangalore. The campaign tells the story from the perspective of a new generation of job seekers.
MAM | Marketing
Noise appoints Virat Kohli as its brand ambassador 
Noise has appointed Virat Kohli as its new brand ambassador for their smartwatches. The partnership brings together the two established leaders of their respective domains who exemplify what it means to listen to the noise within.
MAM | Marketing
Godrej Yummiez launches TVC 'Yummiez Mein Kuch Nahi Chupa Hai' 
Godrej Tyson Foods Ltd (GTFL) ready-to-cook product brand Godrej Yummiez, has unveiled its latest campaign for its newly launched Godrej Yummiez Crispy Potato Starz. This one-of-a-kind star-shaped, crunchy snack is made with high-quality potatoes and advanced Individual Quick Freeze (IQF).
MAM | Media And Advertising
Ferrero Rocher launches Christmas campaign featuring Hrithik Roshan 
In order to promote Ferrero Rocher for its Christmas and New Year campaign, Ferrero India has created a new digital video ad featuring actor Hrithik Roshan. The campaign's goal is to make Ferrero Rocher the obvious choice for consumers to give to their loved ones this Christmas.
Press Releases
» Full stack developer: The next big thing in technology?
» What Are the Key Variables for Calculating the Breakeven Formula
» What Can You Do With a Master of Arts Degree?
» Factors that Contribute to Business Loan Application Rejection
More News From Indian Television
58% prefer to watch the FIFA World Cup on TV: Axis My India CSI report 
A leading consumer data intelligence company Axis My India, released its latest findings of the India Consumer Sentiment Index (CSI), a monthly analysis of consumer perception on a wide range of issues.........Read More...
Artlist Footage enters India with Dot Films
Artlist Footage, a platform for cinematic stock, has formally entered the market for Indian stock with Dot Films, with a custom production themed around "gully cricket." "We are excited to collaborate with Dot Films to create authentic & high-quality content about Indian culture for our catalogue," said Artlist Footage.......Read More...
Sony Sab to launch new show 'Dil Diyan Gallaan'
Sony Sab is set to launch a new show titled Dil Diyan Gallaan. The show highlights the predicament of many families in India who are distanced from their loved ones due to migration, misunderstandings and unspoken words. Dil Diyan Gallaan will premiere on Sony Sab on 12 December at 7:30 p.m........Read More...
More News From India
» Creativeland Asia claims Dentsu falsely appropriated credit
» Antriksh Johari to join Tata Digital as martech lead
Source: ET Brand Equity
» Apple is fully advertising on Twitter again, says Elon Musk
» Amazon to restart ads on Twitter: report
Source: ET
» Balenciaga CEO, creative director apologises for controversial ad featuring kids with bondage teddy bears
Source: India Today
» BrandWagon Ad Talk with OML Entertainment's Tusharr Kumar
Source: Financial Express
» Assam reports 2,269 HIV cases so far, maximum since last two years
Source: Live Mint
» Beautification drive spells relief for struggling artists in Tiruchy
Source: New Indian Express
» Elon Musk says Apple has 'fully' resumed advertising on Twitter again
Source: BS
» Here's What Netflix CEO Reed Hastings Said About Having Ads On The Platform
Source: News18
» Balenciaga Sues Production Company For $25 Million Over Controversial Ad
Source: NDTV
More National News
» UK ad body slams 360-day payment terms demanded by Keurig Dr Pepper
» Australian ad market remains confident despite global slowdown
Source: The Drum
» Dentsu's new global gaming lead reflects on gaming strategy 'void' in advertising, media
» Why Tractor Supply Company made its TV ad to look like TikTok
Source: Digiday
» Labour calls for crackdown on rip-off UK Christmas broadband and mobile ads
Source: The Guardian
» Elon Musk Says Apple Is 'Fully' Advertising on Twitter Again
Source: Bloomberg
» Taur's Carson Brown on why owned scooters > shared scooters
Source: Tech Crunch
» YouTube Stars Rhett and Link Think This Is Their Moment
Source: NY Times
» Netflix EMEA Boss Larry Tanz Says Ad-Tier Will Not Affect Storytelling
Source: Variety
» Canadian fashion company La Maison promotes assisted suicide's 'beauty' in ad
Source: NY Post
» Retail Media Networks Are The Next Big Advertising Channel
Source: Forbes
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