Click here to View in Browser 09 Aug 2022 Volume 15 Issue No:37   MAM | Digital 'Twitter has spoken', says Musk as 65% back his claims on fake users in poll The Twitter-Elon Musk wrangle does not seem to be resolving itself any time soon, with both sides trading charges and counter charges. A Twitter poll by the Tesla CEO has revealed that nearly 65 per cent of his followers do not believe Twitter's claims on the percentage of fake/spam accounts on the platform. Read More... MAM | Marketing Consumer confidence improves in 2022 as compared to last year: RBI's survey Consumer confidence has increased in July 2022 as compared to the same period in 2021, according to a recent survey released by the Reserve Bank of India (RBI). In its latest Consumer Confidence Survey (CCS) report, RBI found out that the current situation index (CSI) has improved by 1.4 points from 75.9 in May 2022 to 77.3 in July 2022. Read More... MAM | Marketing GUEST ARTICLE: How is B2B influencer marketing emerging as a trend in the marketing space? Influencer marketing is extremely popular in the B2B arena, owing to the fact that customers trust experts more than advertisements. However, the worldwide pandemic has brought new challenges for B2B marketers. Read More... MAM | Marketing Havas Worldwide India announces senior appointments: Govind Agarwal named VP – account management Havas Worldwide India, the creative arm of Havas Group India, has strengthened its strategy and account planning teams across Mumbai and Delhi offices with three key appointments. Govind Agarwal has joined Havas Worldwide Mumbai as vice president, account management. Read More... MAM | Media And Advertising Vineet Nair rejoins Amazon India as head of media Amazon on Monday announced the appointment of Vineet Nair as head of media. Prior to this, he was associated with The Purple Family at Mindshare GroupM for nearly two years. He brings with him an experience of 15 years in handling traditional and digital media. Read More... MAM | Media And Advertising Media Mantra wins PR mandate for Archies Media Mantra on Monday bagged the PR mandate for Archies to drive its corporate communications strategy in the country. Media Mantra, as a PR partner, will take the responsibility of aligning regional communications and reinforcing Archies' market leadership in India. Read More...   Press Releases » What are the 5 Methods of Selecting Projects? » Viacom18 takes criminal action against digital piracy » 8 Daily Writing Habits of Successful Writers » Kevin Pietersen Talks about the IPL's Final Week More News From Indian Television Sixth season of Premier Badminton League to kick-start from 17 December Premier Badminton League (PBL) is set for a comeback with the sixth season, scheduled from 17 December - 14 January. PBL is organised by SportzLive-the official licence holder of the league under the aegis of the Badminton Association of India (BAI)............Read More... Paramount Q2 revenue up by 19% to $7.7 mn Media conglomerate Paramount has announced that film and strong direct-to-consumer (DTC) growth has propelled a 19 per cent rise in revenue to $7.7 million in the second quarter. Paramount+ and Pluto TV continue to drive subscriber and user momentum. ..........Read More... Warner Bros. Discovery posts Q2 net loss of $3.4 mn Media conglomerate Warner Bros. Discovery has announced that second quarter revenues were $9.8 million, a one per cent decrease compared to the prior year quarter. Net loss was $3.4 million and included $2oo4 million of amortisation of intangibles..........Read More... More News From India » 'These ads are a deceptive practice': US agency on Tesla's claim » Martech manoeuvre with FB and Microsoft: Vishal Subharwal, HDFC Life Source: ET Brand Equity » Philips sees rise of self-care and DIY trends in grooming » Streaming platforms go aggressive on marketing big international shows Source: Live Mint » Infectious Advertising wins the creative duties of multiple Bayer brands » Print advertising recorded three times growth in ad space in May 2022: TAM AdEx Source: FE » Amitabh Bachchan surprised as he features on hair salon's advertisement board, see pic Source: India TV News » Egg-spelled: Why eggs keep disappearing from midday meal menus Source: ET » Funding winter hits start-up advertising spend across properties Source: BS » Sikh Boy Features in Burberry's New Ad, Internet Applauds Brand for Representation Source: News18 » Ernakulam Additional Sessions Court refrains Hyderabad-based firm from using trademark Source: New Indian Express   More National News » As an advertising recession looms, these stocks are best positioned to weather the volatility » Why Mark Zuckerberg's other big bet, outside the metaverse, is Whatsapp for business Source: CNBC » Advertising Slowdown Spreads Beyond Tech Giants to Hit TV Networks, Publishers » Netflix Is Scrambling to Learn the Ad Business It Long Disdained Source: WSJ » Ad of the Day: Marcus Rashford and Dave team up for animated Beats by Dre spot » AU & NZ ad spends robust despite global economic uncertainty Source: The Drum » ISpotTV Study: TV/Video Ad Impressions Up In First Half Of 2022 Source: Forbes » Democratic ads boosted extremists in Republican primaries. Was that wise? Source: The Guardian » Inflation, abortion top campaign ad themes for third month in a row Source: NBC News » Charter's advertising sales unit integrates streaming TV capabilities Source: Fierce Video » Hearst Television Names Preman Narayanan VP of Ad Operations & Information Services Source: TV Technology To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.