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20 Sep 2021 |
Volume 14 Issue No:17 |
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MAM | Print |
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Crypto platforms ramp up ad spends this festive season |
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As the market pins its hope on the festive season for a hike in sales, the crypto exchange platforms too aren't lagging behind in wooing users to invest in the digital asset class. In an evident change from last year when the platforms were cautious and muted in their approach, they are all set to make the most of the opportunity this year, with an increase in ad-spend across all media. |
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MAM | Media And Advertising |
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Neeraj Chopra dons new avatar in Cred's latest ad |
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Credit card bill payment platform Cred has unveiled the first ad of its IPL 2021 campaign featuring India's Olympic hero Neeraj Chopra. The latest edition of the sports extravaganza resumed on Sunday.
After the viral campaign with Rahul Dravid earlier this year, this new ad highlights Cred's features and rewards system. |
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MAM | Media And Advertising |
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Dentsu India promotes Rahul Vengalil to Managing Partner, Isobar |
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Isobar, the creative experience agency from dentsu India has promoted Rahul Vengalil to the role of managing partner.
Vengalil will report into Isobar India group CEO Heeru Dingra and will be responsible for building the business with creative & experience as the key focus for future growth. |
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MAM | Marketing |
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HUL is top advertiser in week 36: BARC |
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Broadcast Audience Research Council (BARC) India's top-ten advertiser (across genres) list for week 36 was led by Hindustan Lever Ltd (HUL) with total ad volumes of 4750.01. Reckitt Benckiser (RB) India Ltd has secured the second position at 3620.24 ad volumes. |
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MAM | Media And Advertising |
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Shah Rukh Khan talks about 'Two Teacher Advantage' in BYJU'S new TVC |
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Edtech company BYJU'S has unveiled its new ad campaign featuring Shah Rukh Khan to highlight the launch of BYJU'S Classes with 'Two Teacher Advantage'.
Conceptualised and created by Springworks, the ad film touches upon everyday concerns of students struggling to understand basic concepts at regular after-school tuition classes, bringing to light that BYJU'S two-teacher advantage helps children learn better. |
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MAM | Marketing |
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Neeman's unveils ReLive Knits campaign with a call for sustainability |
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Neeman's, an innovative footwear brand that uses natural, renewable and biodegradable fibre has roped in Bhumi Pednekar, Mandira Bedi, and Samantha Prabhu for its latest campaign.
The campaign announces the launch of its ReLive Knits, a shoe made with 100 per cent recycled PET Bottles. The digital film featuring the three actresses highlights the brand's ethos and its latest collection that boasts comfort, sustainability, technological innovation, and superior design. |
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More News From Indian Television |
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CA Media exits, sells OML gaming biz to Nodwin for Rs 73 cr |
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South Asia-based esports company Nodwin Gaming which is also an independent subsidiary of Nazara Technologies Ltd has acquired the gaming and adjacent IP business of OML Entertainment for Rs 73 crores. The mega-deal will provide partial liquidity to OML Entertainment shareholders, including CA Media........................ Read Msore... |
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Cadbury's iconic cricket ad gets a contemporary twist |
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Confectionary giant Cadbury surprised its consumers on Friday, as it released its iconic 90's ad - 'Asli swaad zindagi ka', albeit with a contemporary twist. Decades later, the heartfelt ad remains true to its original idea almost frame-to-frame................... Read More... |
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