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MAM | Marketing |
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SRK leaves fans guessing again, drops another promo with Disney+ Hotstar |
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Actor Shah Rukh Khan has once again left his fans guessing about his next big move after Disney+ Hotstar released another promo titled 'Siway SRK 2.0' featuring the superstar.
The latest one picks up right where the previous teaser left off, building the anticipation while keeping the upcoming announcement under wraps. |
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MAM | Marketing |
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After branded atta, Parle Products now forays into cereal category |
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After making its foray into the branded atta segment, Parle Products which specialises in biscuits, snacks, and confectionery has now announced its entry into the cereals category with the launch of 'Hide & Seek Fills'.
The company aims to produce highly nutritious cereals for an energising breakfast and strengthen its product portfolio for consumers in all age groups. |
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MAM | Marketing |
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Virat Kohli joins Hyperice as athlete-investor & global brand ambassador |
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Wellness brand Hyperice on Thursday announced Indian cricketer Virat Kohli as a Hyperice athlete-investor and new brand ambassador.
Through the partnership, Kohli will work collaboratively with Hyperice to further accelerate the wellness category as it begins its expansion into India and continues its growth throughout the globe, said the statement. |
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MAM | Marketing |
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Pyxis One raises $17 million in series B funding |
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Pyxis One, a California-based tech startup that aims to revolutionise marketing and consumer intelligence by providing an all-in-one, codeless AI platform, has closed $17 million in series B funding. With total funding of $24 million, the company plans to use this round of capital for investments in product development and to expand to new markets. |
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MAM | Media And Advertising |
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Dentsu Webchutney wins digital mandate for Uni Cards |
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Dentsu Webchutney, the digital creative agency from the house of dentsu India, has won the digital mandate for new age fintech brand Uni Cards.
With an always-on social excellence approach, the agency aims to grow the brand's offering in a cluttered market. |
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MAM | Media And Advertising |
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Ants Digital appoints Ratnadeep Sharma as executive producer |
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Tech led marketing agency Ants Digital has appointed Ratnadeep Sharma (RD) as executive producer. He will be based out of the agency's head office in Gurgaon and will oversee all video productions and operations.
RD joins Ants Digital after working for several agencies, production houses, media publishing houses and television channels. |
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