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22 July 2021 Volume 13 Issue No:76
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Metrological
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Mam | Media And Advertising

 
Rapido highlights commuters' plight through latest campaign #NoStressSawari  
Bike taxi platform, Rapido on Wednesday announced the launch of its new digital marketing campaign #NoStressSawari highlighting the struggles commuters face while traveling to work daily in a train, bus, or shared auto. The campaign consists of three short films, each 20-second-long which show protagonists preparing for their daily commute struggle.  
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Mam | Media And Advertising

 
Hashtag Orange appoints Ankoor Dasguupta as VP, media  
Digital communication agency Hashtag Orange has appointed Ankoor Dasguupta as vice president, media. He has been previously associated with various cultures and teams in large corporations, MNCs, and start-ups. In a career spanning over two decades, Dasguupta has worked with GECIS, media houses such as Times of India, India Today Group.  
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Mam | Marketing

 
IAA to host panel discussion on gender sensitisation in media on 27 July  
The India Chapter of the International Advertising Association (IAA) is all set to host a high-powered virtual panel discussion with leaders of the Marcom industry on 27 July. The session on- 'Gender in media and the impact on children and their future' will begin at 3:30 pm.  
Read More...  
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iWorld | OTT

 
Zirca launches a suite of smarter unified solutions 'Zirca iQ'  
Digital solutions company Zirca has launched Zirca iQ, a holistic suite of solutions that customise consumer conversations through insightful data-driven advertising and content. The company has unified its media expertise, unique research in consumer psycho-analytics, and immersive creativity to deliver campaigns for brands with standout results.  
Read More...  
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Mam | Media And Advertising

 
AppsFlyer appoints Sam Chiu as senior director of marketing - APAC  
Global attribution and marketing analytics company AppsFlyer has announced veteran Sam Chiu as its new senior director of marketing, Asia-Pacific (APAC). Chiu will report to AppsFlyer APAC president and MD, Ronen Mense. In his new role, Chiu will spearhead AppsFlyer's brand awareness, strategic marketing strategies, and demand generation for the company.  
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Mam | Marketing

 
Sanjeev Kapoor co-founded Tinychef acquires food-tech startup Zelish  
Tinychef, which counts celebrity chef Sanjeev Kapoor among its co-founders, has acquired Indian food-tech startup Zelish for an undisclosed amount. A Techstars accelerator and Bosch and Siemens Home Appliances backed company, Zelish was founded two years ago by Rakesh Edavalath, Saakshi Jain, and Arpit Joseph.  
Read More...  
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Mam | Marketing

 
Expo 2020 Dubai ropes in Thomas Cook & SOTC as authorised ticket resellers  
Integrated travel services company, Thomas Cook India, and its group company, SOTC Travel Ltd, have been appointed as authorised ticket resellers for Expo 2020 Dubai, to be held in Dubai from 1 October 2021 to 31 March 2022.  
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Press Releases
» Mankind Pharma releases anthem 2.0 to celebrate Covid heroes
» Your Guide to Understanding 70Trades
» McDonald's India - north & east launches specially curated minions menu
» Bombay Shaving Company announces R Ashwin as brand ambassador
More News From Indian Television
Netflix's growth slows down in 2021, adds just 1.5m subs in Q2
After a meteoric rise in 2020, the US-based streaming giant Netflix's subscriber growth in early 2021 has slowed down. According to the company's latest financial results, the OTT platform has added just 1.5 million subscribers, compared to 10.1 million new sign-ins it reported during the same period last year.......................... Read More...
 
Balaji Telefilms onboards Nachiket Pantvaidya as group CEO
Balaji Telefilms on Tuesday announced the appointment of Nachiket Pantvaidya as the group chief executive officer. He will be responsible for the overall growth and success of the group's profit and loss of operations................................... Read More...
 
GTPL Hathway records standalone net profit of Rs 30.5 cr in Q1 FY22
Cable TV and broadband service provider GTPL Hathway Limited (GTPL) has clocked a standalone net profit of Rs 30.5 crore for the quarter ended 30 June............................ Read More...
 
More News From India
     
»   Tokyo Olympics: Korea food industry to postpone marketing promotions
    Source: ETBrand Equity
»   As pandemic shutdowns scrapped ad spending, what's next for newspapers?
    Source: ET
»   Komani announces Neymar as new ambassador for all its football games and PES2021 season update
    Source: TOI
»   Toyota pulls Olympics TV ads in Japan
    Source: Indian Express
»   Mira Rajput recreates popular Nirma ad in white salwar kameez. See pics
    Source: India Today
»   AT&T Is Discussing Selling Xandr Ad Unit to India's InMobi
    Source: Bloomberg Quint
»   Xiaomi hints at the launch of its first Redmi branded laptop in India
    Source: Business Insider
»   D2C brand Bella Vita Organic raises $10 mn in Series A funding
»   Rebel Foods plans overseas expansion via partnerships
    Source: Livemint
»   Maggi pushes its 'Masala-ae-Magic' as a secret ingredient-in-chief for meals
    Source: AFAQS
     
More National News
     
»   TikTok launches native ad format with Spark Ads
»   Ad of the Day: king of memes Lil Nas X mocks Nike in savvy court stunt
    Source: The Drum
»   Netflix to dive into gaming with ad-free mobile video games at no extra cost
»   Google's new Chromecast deal bundles in 3 months of ad-free HBO Max for $65
    Source: Cnet
»   'We wanted a vaccine ad based on hope': arts and community sector PSAs fill government 'vacuum'
    Source: The Guardian
»   Birmingham's StreetMetrics partnering with digital ad company
    Source: AL
»   A Despot King Quenches His Thirst in Peroni's Ad for New Alcohol-Free Beer
    Source: AD Week
»   Clayster named Zenni ambassador
    Source: Fierce Pharma
»   Optus focuses on becoming Australia's most loved brand
    Source: AFR
     
 
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