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03 Dec 2021 Volume 14 Issue No:67
MAM | Media and Advertising
PT Usha doubles up as high-speed chef in KFC's new campaign KFC India has announced the launch of their new 'Express Pick-up' service endorsed by none other than the Queen of Speed - PT Usha herself. "Place a pick-up or takeaway order on the KFC App or website or walk into the restaurant to place a takeaway order and we will ready that order for pick-up in seven minutes. Read More...
MAM | Marketing
Havas Group India restructures Havas Worldwide (Creative) leadership Havas Group India has elevated Arindam Sengupta as chief client officer of Havas Worldwide India and head - Group Integration, here on Thursday. He was previously managing partner - West & South. The announcement is part of the phased restructuring of the Havas Worldwide (Creative) leadership that comes on the back of the company's recent growth. Read More...
MAM | Media and Advertising
McCann Worldgroup bags branding mandate for GreenCell's shared e-mobility biz E-mobility company GreenCell Mobility (GreenCell) has announced the appointment of global marketing services company McCann Worldgroup to manage the brand design & communication duties for its yet-to-be-launched B2C brand. McCann Worldgroup will manage the business from its Mumbai office. Read More...
MAM | Media and Advertising
dentsu International appoints Alex Hesz as global chief strategy officer London-based dentsu International has announced the appointment of Alex Hesz as global chief strategy officer. Partnering with global CEO Wendy Clark and the dentsu international executive team, Hesz will shape and define the strategy, priorities, and long-term direction of dentsu international, aligned to dentsu Group's strategy. Read More...
MAM | Media and Advertising
Yellophant Digital bags digital marketing mandate for CarBoli Yellophant Digital, an alliance of Merge Infinity Global, acquired the mandate for CarBoli, an online portal for selling pre-owned cars. According to a statement, the agency will manage the brand's 360-degree digital presence, spanning from social media creatives and digital campaigns to media and innovations. Read More...
MAM | Media and Advertising
Pulp Strategy wins digital mandate for Jagatjit Industries Producer of IMFL brands in India, Jagajit Industries Ltd (JIL) has awarded its digital mandate to independent digital agency Pulp Strategy. JIL is an integrated distillery manufacturing potable alcohol in Asia, with in-house facilities for producing molasses and non-molasses-based potable alcohol from fully-automated distillation plants. Read More...
More News From Indian Television
Bharti Airtel in talks to buy out Dish TV: Report Telecom operator Bharti Airtel is on the lookout to buy a majority stake in direct-to-home (DTH) company Dish TV India Ltd, promoted by Subhash Chandra's Essel Group. The telecom company is in the early stages of talks at present............ Read More...
MIB to implement TRP committee recommendations and bring back news ratings soon: Anurag Thakur The union minister of information and broadcasting Anurag Thakur has said that the I&B ministry will ensure that the recommendations in the TRP committee's report are implemented swiftly and news channels ratings are brought back to give relief to news broadcasters........ Read More...
ManoramaOnline unveils its Christmas 2021 campaign Since 2018, Kerala has been violently tossed around by a spate of disasters, from cyclones and floods to the pandemic. But each time, Kerala has bounced back with renewed vigour. Festive seasons like Onam, Christmas, or Vishu have not been celebrated offline as they used to be, thanks to the pandemic restrictions.............. Read More...
More News From India
» Big tech privacy moves spur companies to amass customer data » Facebook parent Meta Platforms expands advertising options for cryptocurrencies Source: Livemint » Yash defines a clique "For Beardos Only" in new ad » Radhika Apte asks users to 'stop managing' and switch to RIO in its new ad Source: ETBrand Equity » Cryptocurrency exchanges turn to targeted ad, marketing campaigns to soothe investor nerves » ASCI in talks with Centre to refresh crypto ad guidelines Source: ET » Manipur journalist unions seek advertisement dues from Govt. Source: The Hindu » Netizens troll Sabyasachi's jewellery ad, ask "Koi mar gaya kya?" Source: TOI » Facebook India gross ad revenue up 41% at Rs 9,326 crore Source: Indian Express » Crypto ad guidelines set to undergo changes after talks with government: Report Source: Medianama » Work That Speaks | Ad Reviews | 22 To 30 November 2021 Source: FE » Sanjay Dutt appointed as Arunanchal Pradesh's brand ambassador, actor expresses gratitude Source: India TV News » upGrad files Rs 3 cr trademark infringement suit against edtech firm Scaler Source: BS
More National News
» Tesco ad featuring Santa with Covid vaccine passport cleared by watchdog » Elle magazine to stop using fur in editorial and advertising content worldwide Source: The Guardian » Ad of the Day: Ryan Reynolds's Maximum Effort tackles festive erectile dysfunction » The best ads of the month, from Olio, Twitter, Sage Foundation, Philips & Hennessey Source: The Drum » Why Buyer Personas Are More Important Than Ever For Facebook Advertisers » How To Maximize Out-Of-Home Advertising Campaigns In Time For The Holiday Season Source: Forbes » Facebook sold ads comparing vaccine to Holocaust Source: CNN » GB News takes swipe at BBC as it launches new advertising campaign Source: Metro » Avoiding brand risk in podcast advertising Source: TC » Indigenous artist from Saskatchewan featured in national ad campaign Source: CBC » ViacomCBS invests $3.9m on digital ads for Paramount+ in 3 months Source: Mumbrella » TV Advertising Leaders on the Fast-Changing Market and Surge in Streaming Source: Variety » Replai uses computer vision and data analysis to figure out the best video ads Source: VB
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